Marketing School - Digital Marketing and Online Marketing Tips

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022.
• [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media.
• [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content.
• [03:13] Goals for the next 6-12 months for each of our cadences.
• [03:31] That’s it for today!
• [03:24] Go to https://www.marketingschool.io/live to learn more.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More.
• [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
• [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
• [04:46] What the Skyscraper Technique is and how it became so famous.
• [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
• [07:10] How much traffic Brian was able to generate for Backlinko per month.
• [07:23] The method Brian used to make money from Backlinko through courses.
• [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
• [11:40] Why Brian started Exploding Topics and the main mission of the business.
• [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it.
• [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
• [18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
• [21:44] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
• [23:24] Brian’s experiences traveling and why he ended up in Lisbon.
• [24:50] What media Brian is consuming and why he is not focusing on self-improvement.
• [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer.
• [28:09] Brian’s favorite tool that isn’t exploding topics.
• [29:00] The best way to find Brian online.
• [29:10] That’s it for today! Don’t forget to rate, review and subscribe!
• [29:10] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Brian Dean on LinkedIn

Brian Dean on Twitter

Backlinko

Exploding Topics

Josh Howarth on LinkedIn

SEMrush

MicroAcquire

Brain.fm

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In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Grow Your Marketing With Capchase.
• [00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today.
• [01:00] Why you’ll need loans to grow your business.
• [01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco.
• [01:44] Some of the ways you can use Capchase to manage your cash flow.
• [02:36] How to know when you can potentially make the switch to bank loans.
• [04:14] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
• [04:27] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Capchase
• Clearco
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day.
• [00:25] How Warren Buffet inspired today’s topic.
• [00:42] Why, if you're not happy, you should be doing something else.
• [01:19] Why you should optimize for happiness, rather than income.
• [01:43] How to determine whether what you’re doing is making you happy.
• [02:51] Why doing something you love improves so many aspects of your life.
• [03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love.
• [02:51] How doing something you love helps you persevere through tough times. 
• [04:01] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:02] Visit levelingup.com/epic to sign up for our live event in Austin!
• [04:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Do Web3 Marketing The Right Way.
• [00:30] Defining the difference between Web2 and Web3.
• [01:09] How to use existing Web2 channels for Web3.
• [01:34] The number one Web3 marketing mistake that companies are making.
• [02:09] How Eric is marketing his NFT project.
• [03:44] Why simplicity is the ultimate form of sophistication.
• [04:20] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
• [04:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: A Simple Way to Go Viral on Twitter.
• [00:27] Creating Twitter threads that are like blog posts.
• [01:38] Using the content expansion technique to create Twitter threads.
• [02:38] A helpful framework for creating effective Twitter threads.
• [04:05] An opportunity to write Twitter threads for Eric.
• [04:34] That’s it for today.
• [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.

TIME-STAMPED SHOW NOTES:

Links Mentioned in Today’s Episode:

Leave Some Feedback:

Connect with Us: 

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In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It)
• [00:41] Why you should invest in what you know the best.
• [01:45] The best investment you can make is in yourself.
• [02:37] Delay profits for the long-term.
• [03:41] Famous quotes and concepts to help with investing.
• [05:08] That’s it for today.
• [05:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

Links Mentioned in Today’s Episode:

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Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Eric Learned From Launching an NFT.
• [00:35] The story of Eric's NFT: its name and elements.
• [00:59] Unpacking the process of releasing an NFT and the importance of collaboration.
• [01:46] Why Twitter and Discord are essential to the success of an NFT.
• [02:23] Eric shares the revenue numbers associated with the project.
• [03:35] Defining the mission for the artist you are working with.
• [04:35] Promotion and collaboration; pushing hard enough early on.
• [06:00] Consistent management, meetings, and solving issues. 
• [06:34] Clear messaging from the get-go; why this pays dividends later on.
• [07:04] Creating a no-brainer offer through your NFT project.
• [07:24] Go to levelingup.com/epic to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.