Marketing School - Digital Marketing and Online Marketing Tips

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments.
• [00:30] How responding to so many comments helped Neil build a deeper connection with his audience.
• [01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that.
• [02:08] Neil’s practical tips on how to prioritize comments.
• [02:39] How to use comments for finding topics for your content.
• [03:40] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:45] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers.
• [00:30] Some of the personality tests that are out there and which ones we use.
• [01:32] Why personality tests are great for team cohesion.
• [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer.
• [04:44] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:48] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• PrincipleYou
• PrincipleUs
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
• [00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
• [01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
• [01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
• [03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
• [04:51] An overview of Justin’s past and upcoming NFT projects.
• [06:21] Some of the biggest challenges that Royal will be facing as they grow.
• [06:35] Why Justin refers to Royal as a Web2.5 platform. 
• [07:46] How Justin balances being a musician and a startup co-founder.
• [08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
• [10:31] How Justin put together an exceptional team for his startup.
• [11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars.
• [13:01] How Royal is currently being marketed and why most of its growth has been organic.
• [14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
• [15:12] The time it took Justin to grow his reach at the start of his music career. 
• [17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
• [18:03] That’s it for today; Don’t forget to rate, review and subscribe!
• [18:03] Go to https://marketingschool.io/live to learn more.

Links Mentioned in Today’s Episode:

• Justin Blau on LinkedIn
• 3lau on Twitter
• 3lau on Instagram
• 3lau on Facebook
• 3lau
• Royal
• Oura Ring
• Oculus
• The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube.
• [01:15] Hear about the top three adverts that received the most views.
• [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing.
• [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing.
• [03:45] Why creativity is the X factor for successful adverts.
• [04:08] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:13 ] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Cameo
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In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How TikTok Is Changing The Way We Shop.
• [00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why.
• [02:11] How TikTok is changing the way people buy through storytelling and engagement.
• [03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal.
• [04:30] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:35] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• TikTok
• to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI.
• [00:27] How to use AI tools to speed up your content creation.
• [01:05] Why AI is unlikely to replace human creativity.
• [01:26] Find ways to remain inspired and feed your creativity.
• [02:21] Focus on the visual aspects of your marketing.
• [02:55] How to embrace AI tools and augment yourself.
• [03:35] Focus on other aspects of the process rather than just creating content.
• [04:15] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:21] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 6 Ways Digital Marketers Must Change.
• [00:30] Why digital marketers need to adapt and learn how to use AI.
• [01:04] The importance of mastering the art of delegation and recruiting.
• [01:59] How to experiment as a marketer and why it’s important.
• [03:10] The concept of omnichannel and how to hit the best channels.
• [03:55] Why you need to be discerning about the marketing information and advice that is currently out there.
• [04:51] The importance of doing your own research.
• [05:18] The blue ocean strategy and why it’s about thinking long term. 
• [06:20] That’s it for today! Don’t forget to rate, review and subscribe!
• [06:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Jasper AI
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: why video content is better than text content, even though Google prefers text.
• [00:30] How Google indexes podcasts and video content.
• [00:48] The role that engagement plays in whether people seek out your content.
• [01:24] Why it’s easier to emotionally connect with your audience through video content.
• [03:51] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:03] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Grant Cardone
• Gary Vaynerchuck
• Marques Brownlee
• Logan Paul
• MrBeast
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How SEO Will NOT Change in the Future.
• [00:25] Why an excellent headline will always be essential.
• [01:23] Why platforms will continue to prioritize the most up-to-date content.
• [01:47] Learn how engagement metrics and votes of confidence will remain important.
• [02:34] Keywords and why they will always be a cornerstone of SEO.
• [03:25] The role that user experience will continue to play in SEO.
• [03:50] Why Google is optimized for user metrics.
• [05:03] That’s it for today! Don’t forget to rate, review and subscribe!
• [05:13] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! 

TIME-STAMPED SHOW NOTES:

Links Mentioned in Today’s Episode:

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