Marketing School - Digital Marketing and Online Marketing Tips

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Facebook Undervalued?
• [00:28] A look at the stock prices for Facebook and Meta in the last year.
• [00:41] The false instability of Facebook that people have been proposing.
• [01:28] It's hard to bet against Mark Zuckerberg and his proven business record.
• [01:58] The things that Facebook has going for it and the amazing talent they have recruited.
• [02:50] We think Facebook is undervalued based on its staying power.
• [03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Is Shifting in 2022.

[00:39] Brands are more powerful than ever. 

[01:12] Not so many new businesses are focusing on branding.

[01:30] The rise of media, and why big companies are investing in the sector.

[02:27] Why PR influencers are becoming more and more dominant.

[02:50] The herd mentality that governs any big trend.

[03:21] NFTs and the fear of missing out; what is driving this push the most?

[03:55] A few predictions about Apple and the world of texting in 2022. 

[04:19] That’s it!

[04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days.
• [00:26] You only have so much time every day, focus on what is important!
• [00:45] The common denominator of focus as the mechanism for success.
• [01:30] Playing and winning at the resource allocation game of business.
• [02:19] The best ways to let people down easy when you say no.
• [02:50] How some of the biggest names communicate a 'no'.
• [03:40] Maintaining focus in the early days of a business is vital!
• [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher. 
• [04:30] That’s it for today!
• [04:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast.
• [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms.
• [01:02] A breakdown of how to optimize your content for the YouTube algorithm.
• [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with.
• [02:55] Some of the online resources you can use to keep track of algorithm trends and updates.
• [03:21] Why there’s no template for what type of content is successful.
• [04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic.
• [04:44] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• YouTube Studio
• Search Engine Land
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 SEO Tips You Should Start Following Today.
• [00:25] Why building a brand will benefit your SEO.
• [00:51] The benefits of leveraging Google’s products, including platforms like YouTube.
• [01:28] How to use free tools to generate more backlinks.
• [01:53] Some of the tools you can use to elevate user experience.
• [02:25] Remember to incorporate SEO with whatever type of content you’re creating.
• [03:48] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Code Canyon
• PageSpeed Insights
• Schema.org
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
• [00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU.
• [01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki.
• [02:17] An overview of how the world of NFTs relates to the music industry in general.
• [04:53] What NFTs can accomplish for musicians.
• [07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
• [10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
• [12:15] Steve’s broad reach and his incredible touring record. 
• [12:48] A breakdown of the tokenized community they have built for Steve Aoki.
• [14:30] A0k1verse and the long-term goals of their NFT project.
• [18:25] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
• [20:04] How its Netflix release changed the documentary’s impact.
• [21:19] Steve’s relationship with the director and how the documentary became a father-son story. 
• [24:11] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
• [28:50] Matt shares his favorite book of the moment.
• [29:11] Why you shouldn’t have to micromanage your employees.
• [31:49] That’s it for today! Don’t forget to rate, review and subscribe!
• [31:49] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• A0k1verse
• Matt Colon on Instagram
• Matt Colon on Twitter
• Doodles
• Doodles NFT

• No Rules Rules: Netflix and the Culture of Reinvention

• I’ll Sleep When I’m Dead

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What We're Excited About for YouTube for 2022.
• [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce.
• [00:48] Some of the ways that YouTube is continuing to innovate its online offerings.
• [01:24] Why YouTube is becoming the main hub for any type of video content.
• [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future.
• [03:57] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:05] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• A Look at 2022: Community, Collaboration, and Commerce
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison?

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Is Google Search Dying?
• [00:33] Why Google search is not dying.
• [00:57] Some of the statistics around Google and its competitors.
• [02:21] Why SEO is not dying, it’s just becoming a bit more difficult.
• [02:36] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:43] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric.
• [00:45] Why you should maximize on what’s working before chasing new trends.
• [01:10] Some of the more modern channels that are opening up like TikTok and the metaverse.
• [02:10] Remember to leverage tried and trusted strategies before trying out new trends.
• [02:38] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:45] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People.
• [00:30] Why hosting dinners are a great way to connect with people.
• [01:15] Connect with people online and build deeper relationships by addressing their online problems.
• [01:32] Follow up after meeting someone and deepen that relationship.
• [02:04] Provide thoughtful and well-crafted responses to high-profile tweets.
• [02:23] How to use DMs on different platforms to connect with people.
• [03:14] How to use interviews to connect with other people and expand your network.
• [03:31] Use a CRM tool to remind you to connect with people. 
• [04:48] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:52] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Decks
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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