Marketing School - Digital Marketing and Online Marketing Tips

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
• [00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
• [02:49] The lack of ROI that businesses have been experiencing with paid ads and social media.
• [04:24] How Bob defines affiliate and brand marketing.
• [05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
• [07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company. 
• [09:16] An overview of the content in Bob’s new book Moving to Outcomes.
• [11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
• [11:56] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
• [13:34] Practical methods for instituting affiliate marketing strategies. 
• [15:54] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
• [18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
• [20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
• [21:43] Some of the ways that their clients and employees meet up in person. 
• [24:08] An overview of Acceleration Partners hubs in the US.
• [24:52] The plans for Acceleration Partners for the next five years.
• [27:24] Bob’s thoughts on current trends in wage inflation.
• [29:37] The benefits of reaching out to check in on employees who left your business on good terms. 
• [30:18] Bob’s favorite performance marketing tool.
• [31:02] Bob’s book recommendation and why he often gives it to people as a gift.
• [32:48] That’s it for today! Don’t forget to rate, review and subscribe!
• [32:51] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Robert Glazer
• Robert Glazer on LinkedIn
• Affiliate Partnerships
• Moving to Outcomes
• LinkedIn Talent Insights
• Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

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In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers.
• [00:50] Why this dip in Netflix’s value was inevitable.
• [01:24] How Netflix lost its competitive edge over other companies.
• [02:04] Why being unique is easier to market and results in quicker growth.
• [02:50] Why you should always be trying to displace your own business.
• [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100
• [03:37] Don’t forget to rate, review, and subscribe to this podcast!
• [03:57] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Netflix
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Marketing Tools For Q3 2022.
• [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more.
• [01:01] The benefits of Sprout Social in managing social media for any enterprise company.
• [01:22] How Taplio can help you manage your LinkedIn posts.
• [01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That).
• [02:09] Why Orbit.love is a great tool for community management.
• [03:01] Why Kickbox is a fantastic tool for managing your email marketing.
• [03:31] How Commsor unlocks the power of Community-Led Growth. 
• [03:52] That’s it for today! Go to school.io/talent to learn how you can join our Talent Collective!
• [04:22] Don’t forget to rate, review, and subscribe to this podcast!
• [04:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Tweet Hunter
• Sprout Social
• Meet Edgar
• Taplio
• IFTTT
• Zapier
• Orbit.love
• Discord
• Kickbox
• Commsor
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days.
• [00:35] An introduction to well-known entrepreneur, Kevin Rose.
• [01:32] A breakdown of the finances around the Moonbirds NFT Project.
• [02:36] The type of marketing strategy you need for a project like this.
• [02:50] Kevin Rose’s marketing strategy and the PROOF Collective.
• [04:32] How to add value and utility with NFTs.
• [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:42] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Moonbirds NFT
• Digg
• PROOF Collective
• Leveling Up Heroes
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

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In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth.
• [00:25] How SEO creates brand awareness.
• [01:19] Why good SEO is so powerful long-term.
• [02:54] Why you need to be patient with your SEO strategy.
• [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat.
• [00:24] Why flat traffic doesn’t necessarily mean you’re not growing.
• [00:45] How to log into your Google Search console and compare traffic on your pages.
• [01:29] How to update and consolidate your content.
• [02:49] How these changes will help your traffic grow over time.
• [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!
•  

Links Mentioned in Today’s Episode:

• Google Search Console
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Three ways to drastically improve your client retention.
• [00:25] Why 30-40 percent churn should be avoided.
• [00:48] How to use a credit card updater and PayPal to improve retention.
• [01:31] What it means to have an executive sponsor and how it helps clients.
• [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
• [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
• [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!

Links Mentioned in Today’s Episode:

• 7 Powers: The Foundations of Business Strategy

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
• [01:00] An overview of Brett’s journey from college to starting the NFT Academy.
• [02:16] How Brett grew his following from scratch on YouTube.
• [02:31] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
• [03:27] A breakdown of Brett’s production process for his videos.
• [04:20] Learn about Brett’s Magic Mushroom Clubhouse project.
• [05:46] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
• [07:13] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3. 
• [08:54] The NFT Academy and why it’s a great educational tool.
• [10:32] Why community will continue to remain a crucial element of NFTs and Web3.
• [12:12] The role that timing has played in the growth Brett has seen on social media platforms like Twitter. 
• [13:55] Brett’s advice on the best PR strategy for brand new projects.
• [14:00] Why community is much more successful than influencer marketing in the NFT and Web3 space.
• [18:47] Brett’s approach to compensation for community members and contributors.
• [21:35] How Brett is balancing his many different projects. 
• [23:11] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
• [24:09] The Million Dollar Mint Club and why Brett is excited about it.
• [25:24] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
• [26:02] Brett’s favorite NFT tools.
• [26:58] That’s it for today! Don’t forget to rate, review and subscribe!
• [27:00] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg 
• Brett Malinowski on Twitter: https://twitter.com/thebrettway

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In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments
• [00:25] An overview of testing and how to run marketing experiments.
• [01:11] How Neil and Eric run marketing experiments.
• [01:48] Why testing different parts of your funnel is key.
• [02:03] Some of the tools you can use to run experiments.
• [02:19] How Eric and his team choose which ideas to test using the ICE model.
• [04:48] Why you should choose the experiments that are easy to implement.
• [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show.
• [05:26] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• VWO
• Crazy Egg
• The Cold Start Problem: How to Start and Scale Network Effects
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost
• [00:25] The simple trick for boosting engagement on your text messages.
• [01:12] Some of the contexts for sending these messages.
• [01:47] That’s it for today!
• [01:56] Go to https://www.marketingschool.io to learn more!
•  

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

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• Twitter @ericosiu

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