Marketing School - Digital Marketing and Online Marketing Tips

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: If It's Too Good To Be True, It Probably Is.
• [00:27] The current bloodbath in crypto and what this exemplifies.
• [01:52] Returns are never guaranteed, so beware!
• [02:20] Understanding risk and return, and how to balance these.
• [03:09] Why listening to your gut is not such a bad idea.
• [03:41] Our own experiences of risky investments and learning the hard way.
• [03:57] That’s it for today!
• [04:00] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: Why Neil Bought AnswerThePublic.
• [00:26] An introduction to AnswerThePublic and the service it provides.
• [00:48] Examples of who can use AnswerThePublic.
• [01:22] Neil's long term plan for this expensive purchase.
• [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate.
• [04:04] The lack of affordable and powerful SEO tools available for acquisition.
• [05:01] Where Neil might look in the future for new tools and companies.
• [06:10] That’s it for today!
• [06:24] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Simplest Way to Build Links.
• [00:24] A few reasons why links still matter in today's climate. 
• [00:49] Creating linkable assets; how this task has evolved over the years.
• [01:23] Releasing a tool as a means to build links.
• [01:45] Thinking about the best, and cheapest tools that you can offer.
• [02:06] Why a crypto tax calculator would be a great tool to offer night now!
• [03:01] The time it takes for the rewards for your tool.
• [03:10] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more!

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: Why SEO is Great During a Recession.
• [00:25] The continual long-term sales that SEO enables!
• [01:34] Why SEO extends beyond Google.
• [02:23] The links between great businesses and a grounding in SEO.
• [02:55] The long-term payoff of investing in SEO now!
• [02:59] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Best Free SEO Tools for Beginners.
• [00:27] A little bit of self-promotion for Ubersuggest!
• [01:04] Why you should check out Google Search Console.
• [01:19] Video SEO tools such as vidIQ, and TubeBuddy.
• [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI. 
• [02:00] How AnswerThePublic can help you find the most popular questions being asked.
• [02:22] Examples of email collection tools and how these can boost your reach.
• [02:52] A reminder about the power of Backlinko's Exploding Topics!
• [03:07] Why brands need to keep an eye on Google Trends.
• [03:38] That’s it for today!
• [03:40] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow.
• [00:40] Using your blog to promote your own product or service!
• [01:30] There is more to traffic than SEO; think about retargeting your email list.
• [02:17] How partnerships can take your blog's reach to the next level.
• [03:37] That’s it for today!
• [03:39] Go to https://www.marketingschool.io/live to apply for our live event.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• Kylie Jenner
• Shopify

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
• [00:35] Get to know Sam Parr and his podcast called My First Million. 
• [00:55] Learn about The Hustle, a daily business email that is read by over a million people every day.
• [01:32] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
• [04:51] Learn about the HubSpot Podcast Network and what it’s been like for Sam being a part of it.
• [06:10] An overview of what it takes to become famous on Twitter. 
• [06:18] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
• [10:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [10:37] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Sam Parr on LinkedIn
• The Hustle

• HubSpot

• HubSpot Podcast Network

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165.
• [00:43] The mistake of not selecting a proper niche for your agency.
• [01:49] Why focus is so important; making sure not to split resources too thinly.
• [02:28] Avoiding the huge issue of hiring the wrong people.
• [03:01] That’s it for today!
• [03:04] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
• [00:29] Why pre-validation is important for your next big idea. 
• [00:41] Examples of where we like to spend money in the beginning.
• [01:27] How to spend and in what sort of increments.
• [02:16] Bringing in the idea of the total accessible market.
• [02:32] Useful tools that can help you build early on.
• [03:20] Learning through iteration over time.
• [04:02] Why taking action and diving in is the best way forward. 
• [04:25] That is it for today!
• [04:29] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• ClickFunnels
• Bubble
• Webflow
• Zapier

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money.
• [00:27] An overview of Meta's new features.
• [01:12] How creators can benefit from these new features.
• [02:02] How these developments tie into Web3.
• [02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [03:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Meta
• Facebook
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.