Marketing School - Digital Marketing and Online Marketing Tips

How to Structure Your NFT Project The Right Way

In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Structure Your NFT Project The Right Way.
• [00:50] As a founder you have to be the boots on the ground.
• [01:16] How Eric learned about how to structure his team.
• [01:51] Community managers, developers, artists, project managers, 
• [02:46] How often Eric has stand-ups with his team.
• [03:32] The three most important practices for structuring communications and promotions.
• [05:08] That’s it for today!
• [05:09] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

• Leveling Up Heroes Whitelist 

• Gary V
• Tom Bilyeu
• Dribbble
• VeeFriends
• Founder’s Key
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

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How to Build Actual Utility With an NFT Project

In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build Actual Utility With an NFT Project.
• [00:39] Examples of NFTs that are more than a cash grab and offer actual utility.
• [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility.
• [04:15] How to know if people will value your NFT’s utility.
• [05:20] The three best NFT utilities in Eric’s opinion.
• [06:31] That’s it for today!
• [05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

• Leveling Up Heroes Whitelist 

• VeeFriends
• Founder’s Key
• CryptoPunks
• Bored Ape Yacht Club
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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How to Build Community The Right Way

In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build Community The Right Way.
• [00:54] Using community managers that understand your project.
• [01:41] You have to care about your community which requires passion.
• [02:48] How to care about your community properly.
• [04:03] You build a community one person at a time.
• [05:11] That’s it for today!
• [05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

• Leveling Up Heroes Whitelist 

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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How NFTs Might Fit into Your Marketing Strategy

In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy.
• [00:34] How major brands are fitting NFTs into their marketing strategies.
• [01:28] The strategy behind the Leveling Up Heroes NFT drop.
• [01:54] Building a community around Leveling Up using NFTs.
• [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric.
• [03:40] How NFTs open up new audiences for your product.
• [05:07] How to get onto the whitelist for Leveling Up Heroes.
• [05:15] That’s it for today!
• [05:16] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

• Leveling Up

• Kevin Rose
• Bored Ape Yacht Club

• Leveling Up Heroes Whitelist

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
• [00:32] The funnel structure for an older model for selling courses for $997 - $2,000.
• [00:58] Does this model still work?
• [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
• [02:49] Giving courses away and making your money on the back end.
• [03:27] Why some course marketers don’t think the numbers of the older model work anymore.
• [04:58] How other course marketers are still doing well using the older model.
• [07:03] That’s it for today!
• [07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Bringing Remote Employees Together Matters.
• [00:29] How remote Neil’s business is and how he incorporates meetups.
• [00:54] Eric’s structures concerning remoteness and why he values in-person events.
• [02:21] Why people who know each other work better and the positive effects of this.
• [02:38] That’s it for today!
• [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project.
• [00:45] Eric’s brief definition of NFTs.
• [00:47] Eric’s role in the recent bidding over a digital version of the constitution.
• [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution.
• [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’.
• [02:59] The lessons Eric has learned from his NFT Project.
• [03:11] You need good community managers when doing this type of NFT project.
• [04:06] The role of the artist in an NFT project. 
• [05:05] A breakdown of how to start an NFT project. 
• [06:20] That’s it for today!
• [06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!

Links Mentioned in Today’s Episode:

• Leveling Up Heroes: Friends & Family Whitelist
• VeeFriends
• World of Women
• Dribbble
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Key Questions To Ask To Get Better.
• [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you.
• [01:00] Why you should find out what you have a world-class talent for.
• [02:02] The benefit of uncovering what your weaknesses are.
• [02:20] Neil and Eric share what their teams rate as their biggest weaknesses.
• [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy.
• [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year.
• [04:15] Get feedback on where you seem to be experiencing the most joy and energy.
• [05:01] Why you should identify who’s better than you at the job you’re currently doing.
• [05:41] Ask yourself which of your current tasks may be better executed by someone else.
• [06:24] Why it’s so important to get feedback and take your ego out of the equation.
• [06:30] That’s it for today!
• [06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell!

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