Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

October 28, 2024This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech
In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site
(08:05) How we're making the most of our Germany speech
(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min
October 26, 2024How to Attract New Clients: Strategies That Actually Work!
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Agency Owners Association Coaching Call
(02:54) Strategies for Offering Free Marketing Plans
(06:05) Automation Tools for Project Management and Onboarding
(08:56) Choosing the Right CRM for Sales Operations
(16:50) Hiring Challenges and Solutions in Marketing
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
23 min
October 25, 2024Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play
In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Attention doesn’t move sales or other brand outcomes, studies find
(06:16) Marketing is no longer a regional game, it's a global first game
(11:58) Parasite partnerships
(14:28) Exploding topics unfair 24430 backlink play
(17:03) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
October 24, 2024Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more
In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Is SEO worth investing in for early-stage companies?
(02:22) Utility friends vs friend friends
(05:04) Is money everything?
(09:09) How small business owners need to evolve their thinking
(14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land
(16:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
20 min
October 23, 2024Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know
Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher.

Watch the full interview here.

Get a copy of Seth Godin's newest book: "This is Strategy."

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Understanding Modern Marketing Misconceptions
(02:52) The Philosophy of Strategy
(05:47) The Importance of Focus in Marketing
(09:04) Games and Infinite Play in Business
(11:57) Empathy and Its Role in Strategy
(14:47) Navigating Systems in Business
(18:05) The Power of Time in Strategy
(21:00) Generosity and Authenticity in Business
(23:50) The Strategy Behind Book Publishing
(29:10) The Journey of Writing and Its Impact
(31:35) The Birth of Email Marketing
(35:48) The Importance of Focus in Business
(39:55) Understanding Long-Term Games
(43:45) The Transformative Power of AI
(48:34) Education and the Need for Change Agents
(49:58) Mastering the Art of Storytelling
(53:50) The Balance Between Hustle and Patience
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
1 hr 1 min
October 23, 2024Can a podcast help you raise money? 20VC raises $400 million, The problem with all these new podcasts, Amazon's AI generator tool can now create audio ads, and Why AI agents are not a moat for your business (and what is)
In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why the true moat for businesses lies in brand value and creativity.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Can a podcast help you raise money? 20VC raises $400 million
(02:24) The problem with all these new podcasts
(07:05) Amazon's AI generator tool can now create audio ads
(09:01) Why AI agents are not a moat for your business (and what is)
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
17 min
October 22, 2024Gary Vee's Secret Business Domination Plan
In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy the New York Jets, discusses VFriends, his business philosophies, and much more.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Ambitions
(02:49) Building Business Empires
(05:47) Family Business Reflections
(09:00) The Journey of Entrepreneurship
(11:51) The Value of Trying
(15:01) Identifying Talent and Relationships
(17:54) Marketing Strategies for Success
(21:13) Hiring and Firing Insights
(24:01) The Art and Science of Marketing
(27:02) The TikTokification of Social Media
(36:51) The Value of Personal Branding
(39:13) The Intersection of Art and Math in Marketing
(40:41) The Importance of Hands-On Experience
(42:05) The Role of Passion in Business
(44:00) The Balance Between Money and Happiness
(46:49) The Journey of Building a Brand
(49:28) The Reality of Entrepreneurship
(50:27) The Power of Content Creation
(52:57) The Future of Live Streaming
(01:08:53) The Vision for VFriends and NFTs
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
1 hr 16 min
October 21, 2024The $100M Mindset That Alex Hormozi Stress-Tested
In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Podcast Highlights
(02:50) The Challenges of Running a Holding Company
(07:07) The Importance of Content in Deal Flow
(12:19) Focus and Managing Multiple Businesses
(16:36) The Reality of Buying Businesses
(21:16) Shifting Strategies: Minority to Majority Investments
(25:03) Content Strategy Evolution and Future Plans
(32:49) Navigating the Deal Process
(34:12) Content Ideation and Team Dynamics
(39:23) The Art of Storytelling
(45:32) Content Creation and Audience Engagement
(51:51) Building Relationships and Personal Growth
(58:14) The Power of Authenticity in Content
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
1 hr 8 min
October 18, 2024How This Guy Gets 207M YouTube Views Per Month
In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators employ, effective client acquisition methods on LinkedIn, and the significance of providing value in outreach efforts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) How this guy gets 207M YouTube views per month
(02:47) How to crush YouTube with the marginal gains effect
(06:20) A simple way to get clients on LinkedIn
(14:38) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
18 min
October 17, 2024Klarna's Aggressive Use of AI to Cut on Marketing and Agencies
In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Klarna's aggressive use of AI to cut on marketing and agencies
(01:28) Google brings ads to AI overviews as it expands AI’s role in search
(04:35) Should you do fake podcasts?
(05:51) OpenAI's new BDRs will help you close revenue
(07:56) B2B vs B2C media companies - what's better?
(12:00) The SaaS era is over
(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.