Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

August 05, 2024The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting the power of authenticity. We also discuss diversity, equity, and inclusion (DEI) in the business world.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) The MIT Neurosurgeon who is now unemployed
(10:23) Microsoft and John Deere kill their DEI teams
(15:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min
August 03, 2024Making Your Creative Agency Attractive for Acquisition
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(00:27) Understanding the Inbound Interest to Buy a Company
(01:52) Making a Company More Appealing for Potential Buyers
(03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts
(04:40) Building a Business that Can Operate Without the Owner
(06:08) Navigating the Role of Brokers in the Acquisition Process
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
17 min
August 02, 2024MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) MrBeast's mega influencer video lessons
(06:20) Paramount ads manager brings TV and AI-powered creative to smaller businesses
(08:17) Top CMO concerns for the rest of 2024
(15:59) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
20 min
August 01, 2024The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ideologies, and the difficulties faced by founders.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) The olympics opening ceremony fiasco
(01:50) Woke AI lies about history
(08:54) What it's really like to transition from employee to entrepreneur
(11:45) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
15 min
July 31, 2024CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are explored through the insights from a book by Jay Paul Getty.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) CrowdStrike offers a $10 apology gift card to say sorry for outage
(03:52) Olympic ad spending at record levels as streaming boom helps fuel demand
(06:35) What it means to be a real executive
(12:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
16 min
July 30, 2024How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of offshore recruiting, and reselling items on platforms like eBay.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) How the Lakers made a $7.9 million marketing investment with Bronny James
(07:30) A unique way fortune 100 brands are using AI for marketing
(12:04) Intuit cuts 2,000 employees to invest further in AI
(14:04) Powell indicates Fed won’t wait until inflation is down to 2% before cutting rates
(15:21) China launches 24/7 factory with 0 live workers
(21:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
25 min
July 29, 2024Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization in agency differentiation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Why AMD lost to Intel/Nvidia despite having a superior product
(10:14) How do you differentiate your agency?
(19:04) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
22 min
July 26, 2024Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Hailey Welch, Hawk Tuah Girl, signs with The Penthouse
(03:54) Why Joe Biden's Twitter is a joke
(06:47) The quickest way to grow your ad agency, join forces with others
(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min
July 25, 2024Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narratives, and the influence of woke advertisers on platforms and content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Why organic social rivals SEO today
(03:09) Virality doesn't mean more revenue – David Guetta man in finance song only hits 900k listens
(05:24) Was 'Stop Asian Hate' fake marketing?
(13:05) Woke advertisers are colluding to stop Elon Musk, Joe Rogan, and others
(17:36) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
July 24, 2024Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi's smart WordPress M&A strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Is it worth having an affiliate program after Google sacked so many affiliate sites?
(03:07) HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company
(10:05) If you're afraid to increase your prices, just watch this
(14:37) Syed Balkhi's smart WordPress M&A strategy
(16:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.