Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

July 23, 2024Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Will diversity, equity, and inclusion make you rich?
(09:59) You are the media now
(13:25) How TikTok comments pushed Converse to bring back discontinued sneakers
(17:27) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
July 22, 2024Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' social media profiles, and Apple's fee on ads and recommend purchasing ads on a computer to avoid potential cost increases.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Data reveals how long it takes to reach product market fit
(05:04) The rise of in-house influencers
(09:47) Apple expands 30% fee on Facebook and Instagram ads globally
(14:11) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
17 min
July 20, 2024Strategies to Land $5M+ Clients in Luxury Home Building
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(04:16) Using Intent-Based Lists to Identify Potential Leads
(06:31) Showcasing the Builder's Portfolio to Attract Clients
(08:32) Targeting the Right Audience for Luxury Homes
(09:55) Combining Real-World and Digital Marketing Strategies
(10:44) Leveraging Geofencing and Intent-Based Lists
(11:14) Introduction to Offshore Recruiting for Marketing Talent
(12:41) Utilizing Data from Crunchbase and Similar Databases
(13:11) Exploring a New Software for Lead Generation
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
17 min
July 19, 2024How big agency M&A and hiring works, and World's richest man on being a 'working boss’
In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) How big agency M&A and hiring works
(12:33) World's richest man on being a 'working boss’
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min
July 18, 2024How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) How trump made his assassination attempt a marketable moment
(04:22) Why you can't trust CNN or Washington Post anymore
(10:59) BlackRock pulls commercial that included Trump rally shooter
(13:57) Companies pull ads during the shooting from social media
(19:19) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
23 min
July 17, 2024Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Why Elon Musk doesn't use data when creating new innovations
(03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy
(06:35) Search everywhere optimization: platforms SEOs need to optimize for beyond Google
(18:45) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
22 min
July 16, 2024How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) How to use fake haters to blow up your engagement
(01:47) The genius of Kourtney Kardashian's 'Lemme' brand
(02:40) 76% of NVIDIA employees are millionaires and 37% are worth over 20 million
(08:23) New zero-click study shows what people do after a Google search
(12:14) What happens when you scale your SEO with AI – Are AI answers the new SEO?
(17:44) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
July 15, 2024Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives.

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Louis Vuitton and Dior's genius real estate strategy
(05:02) Is Alex Hormozi right about not promoting in your content?
(11:23) Traditional content marketing is dead - here's what to do
(12:56) The power of marketing a magic pill (Ozempic)
(18:04) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
22 min
July 13, 2024Unlock $1M Revenue: Proven Strategies for Agency Success
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(00:56) Upselling Strategies for Account Managers
(03:07) Balancing Focus and Offering Multiple Services
(05:02) Expanding Internationally: Pricing and Features
(09:39) Managing Rates in a Changing Economy
(15:47) Marketing Strategies for Offline Brands
(17:38) Conclusion
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
July 12, 2024Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results.

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more
(07:51) The early winner of AI is…consultants?
(11:23) How Steve Jobs was taught what a good ad looks like
(15:00) Google dropping continuous scroll in search results
(16:30) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
20 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.