Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

June 27, 2024Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
(01:00) Is TOFU content now useless for SEO?
(02:31) Meta plans to cut VPs
(07:46) The marketing strategy Eric and Neil use to get enterprise accounts
(18:54) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
June 26, 2024Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround
In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround
(01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT
(05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
20 min
June 25, 2024Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?
In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Tesla shares up on Musk's $56B pay vote, California's $22 minimum wage backfires, and more
(01:00) Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote
(04:29) California's $22 minimum wage backfires
(16:16) Are 4-day work weeks a good idea?
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
June 24, 2024Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
(01:00) Is Cannes Lions Worth It?
(06:44) Ramp Overwhelms Brex's Marketing
(09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’”
(13:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
16 min
June 22, 2024The #1 Strategy to Break $1M as an Agency Owner
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(00:30) Balancing Quality and Scale
(07:36) Factors in Selling an Agency
(09:30) Investing to Break Through to Seven Figures
(13:12) Upselling Existing Customers
(14:27) Expanding Service Offerings
(15:52) Leveraging Organic Reach
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
19 min
June 21, 2024Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing
(01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)
(10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%
(15:53) Gary Vee on the #1 marketing opportunity in 2024
(18:32) Why productized services are not actual services
(21:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
24 min
June 20, 20242024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
(01:00) 2024 bankruptcies show where the economy is really at
(10:39) Are plus-sized and trans beauty queens good for beauty pageants?
(15:07) The best marketing strategy ever (Instagram)
(19:25) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
22 min
June 19, 2024Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
(01:00) Canva's $26B SEO strategy
(10:29) Communities gaining SEO traffic
(13:27) A cautionary tale for affiliate sites
(18:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
21 min
June 18, 202496% of sites ranking in top 10 have 1000+ links
Need marketing help? Visit: https://www.singlegrain.com/
Want to scale your agency? Join AOA here: https://marketingschool.io/agency
Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire

--

In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links
(17:50) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
20 min
June 17, 2024Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business
(01:00) Site removes ads and traffic explodes 113%
(03:47) Why Sam Sulek's views are falling
(04:47) Neil’s business acquisition story
(14:04) GPT-4o destroys HOA - how this will affect businesses
(17:13) Joe Biden is hiring a meme master for $85k
(17:44) The webinar that created a $200M/year business
(22:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
25 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.