Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

March 12, 2024The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
(00:19) Business model of managing influencers on platforms like OnlyFans
(01:15) Discussion on the potential profit and team size of the agency
(02:15) Importance of focusing on basic needs and industries with longevity
(03:23) Example of a billionaire in the water industry
(04:07) Success story of a company in the furniture industry
(06:42) Problem with excessively long podcasts and the need for focused conversations
(07:38) Conclusion and feedback request from the audience
(07:37) People going long with podcasts for more listens
(08:15) Problem with podcasts is the same guests and contradictions
(08:46) Eric's podcast has been around longer than Neil's kids
(09:19) Having a unique angle is important for podcasts
(09:52) Branding is the real moat in business
(10:29) Casper, Allbirds, and Peloton's unit economics broke
(11:02) Quality and brand separate companies like Fenty and Jordan shoes
(11:54) Casper, Allbirds, and Peloton failed to build community and brand
(12:17) Albird's revenue is tiny compared to Nike
(13:15) 23andMe stock down 92% due to lack of recurring business model
(14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
(14:43) Liquid Death CEO responds to Coca Cola's ad request
(15:26) Eric Siu and Neil Patel discuss the importance of building a brand
(16:28) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
March 11, 2024How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way
In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors.
(01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out.
(02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms.
(03:51) Eric Siu shares a method to get Google Gemini to write like you.
(05:11) Neil Patel suggests using Gemini with blog posts to train the system better.
(06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas.
(07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development.
(08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way."
(09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor.
(10:10) Neil Patel enjoys taking matters into his own hands and getting things done.
(10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors.
(13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise.
(13:58) Neil Patel focuses on strategy and enjoys it the most.
(14:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
March 08, 2024How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People
In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People
(01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking.
(01:32) Eric shares his experience implementing the memo-writing practice in his own company.
(02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals.
(03:10) Eric explains the process of reading memos during meetings at Amazon.
(04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills.
(06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests.
(06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process.
(08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback.
(08:04) Reference checks can save you from making a bad hiring decision
(09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you
(09:57) Amazon's hiring process is thorough and values-driven
(10:33) What works for Amazon may not work for everyone
(11:08) Azure's growth is outpacing AWS
(11:57) Google and Microsoft may be cutting costs to increase profitability
(12:30) Keep investing in valuable skills and providing value to succeed
(12:51) Make a company more money to earn more money
(13:14) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
March 07, 2024How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
(01:14) Mega Hit App: Finding inbound clients and sponsors
(03:17) YouTube thumbnail coaching call with Mike Stack
(04:05) Testing new thumbnails for higher click-through rates
(07:48) Enriching lead data for better targeting
(08:06) Collecting additional information for effective sales pitches
(08:18) Qualifying leads and sales pitches for decision-makers
(08:39) The process of creating proposals and presentations for clients
(09:36) The extensive follow-up process and multiple touchpoints in enterprise sales
(10:24) Targeting seven to eight-figure contracts in enterprise sales
(11:06) Testing different sales strategies and approaches
(11:33) Generating leads through RFPs and homework assignments
(12:11) Monetizing YouTube ads and boosting CPM
(13:37) Enabling gambling and alcohol ads to boost CPM
(14:15) Evaluating the revenue from YouTube ads
(15:09) Using mid-rolls and promoting offers in podcasts
(16:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
19 min
March 06, 2024$200M Founder Reveals His Controversial Marriage Strategy
Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

Watch the full interview here: https://youtu.be/ew91lnFKYyI

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Patrick Campbell's background and introduction to his expertise in relationships
(03:12) Importance of weekly one-on-one meetings with your partner
(04:08) Setting boundaries and shared vision in a relationship
(07:00) Conducting off-site retreats to discuss goals and aspirations
(10:01) Conclusion and benefits of implementing relationship frameworks
(11:24) Importance of alignment and shared values
(12:05) Finding peace and contentment in life
(14:40) Money does not solve emotional problems
(15:45) Cutting out toxic loved ones
(18:18) Existential crisis after selling a company
(19:37) Learning to navigate wealth and deploy capital
(20:24) Anxiety around money even with significant wealth
(23:09) The value of frugality for entrepreneurs
(24:52) The importance of challenging hard and fast rules

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
30 min
March 06, 2024The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
(01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive
(01:39) Eric Siu and Neil Patel talk about their social media habits
(02:09) Neil Patel shares his experience with streaming services and ads
(03:39) Neil Patel explains the intention-based nature of Google searches
(04:05) Neil Patel compares the ad revenue generated by Meta and Google
(04:58) Eric Siu mentions the myth that SEO is dead
(05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come"
(06:01) Neil Patel talks about the misconception that more creative equals more effectiveness
(06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content
(07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors.
(08:06) Neil Patel dispels the myth that SEO and email marketing are dead.
(08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business.
(09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort.
(10:48) Eric Siu shares examples of successful one-person companies generating significant revenue.
(11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.
(13:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
March 05, 2024Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
(00:42) Traffic is decreasing, but people are still searching for stuff.
(02:23) SEO is not dead, but the old school approach is ineffective.
(03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.
(05:24) Building a brand is crucial for SEO success.
(07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.
(08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.
(09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.
(09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.
(10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.
(12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.
(13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.
(14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.
(17:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
March 04, 2024How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
(00:31) Strategy to hit a million podcast downloads
(01:36) The importance of getting followers on Apple Podcasts
(03:03) Increase in unique listeners after climbing the charts
(04:44) The value of snipping audio content
(06:03) Stats on web pages with zero Google traffic
(07:20) Collaboration with the Perpetual Traffic podcast
(08:38) Neil Patel and Eric Siu discuss the viability of Gen AI
(09:12) Bill McDermott's quote about investing in Gen AI
(09:36) Cutting support staff and sales due to unit economics
(10:26) Differentiating between fads and the underlying technology of AI
(11:05) Adapting to technology or getting left behind
(11:29) Neil Patel's social media success with new and specific topics
(13:00) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.
16 min
March 01, 2024Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
(01:01) Eric and Neil launch the Agency Owners Association
(01:56) The rise of deep fake scams and the need for blockchain technology
(06:34) Neil shares a personal experience with a deep fake scam
(08:13) Blockchain's resurgence and potential
(08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities.
(09:10) Matt Paulson shares email marketing secrets for 2024 and beyond.
(10:06) Tips for improving email open rates and list hygiene.
(11:24) Techniques to monitor and improve email deliverability.
(13:26) Neil shares his simple email marketing playbook.
(14:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
February 29, 2024Exposing Secrets From a Founder's Retreat
In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Exposing Secrets From a Founder's Retreat
(01:34) Discussion on the importance of middle-of-the-funnel marketing
(02:54) Implementing lead-to-auto message and nurturing conversations
(05:36) Debate on removing budget from agency websites
(07:09) Importance of retreats for learning through osmosis
(07:58) Discovering that some successful individuals are actually in debt
(08:40) It's not a profitable business. They use a lot of cash to buy other businesses.
(08:56) Many companies have their net worth tied up in non-liquidatable stocks.
(09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos.
(10:06) Neil Patel suggests having a team handle demo calls and ask for the best price.
(12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them.
(13:33) Some members of the group own stakes in towns, though not in expensive areas.
(14:36) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.