Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

February 16, 2024Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
(00:43) Neil expresses frustration with the marketing efforts of his agency.
(01:41) Neil explains his new content creation process and distribution strategy.
(02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos.
(04:06) Eric introduces the concept of eavesdrop marketing and shares an example.
(06:18) Neil cautions against jumping on trends for marketing purposes.
(06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps.
(07:44) Neil and Eric discuss the benefits of employees learning and using AI.
(08:52) Neil Patel discusses the adoption of new strategies by others in the industry.
(09:03) Eric Siu mentions the misconception that everyone has the same energy as founders.
(09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder.
(09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode.
(10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing.
(11:21) Neil Patel emphasizes the importance of having a great hook in content.
(11:44) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
15 min
February 15, 2024He Sends 2.5 BILLION Emails Per Month | Nathan Barry
Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.

Watch the full interview here: https://youtu.be/vuwfio0Uw4Y

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Nathan Barry introduces himself and his journey from software designer to software founder
(02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license
(06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes
(08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane
(09:49) Eric asks Nathan about the payment structure for the pilot.
(12:30) Nathan talks about his podcast and the journey of building an audience.
(14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product.
(15:08) Nathan explains the power of an audience in promoting and selling products.
(16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience.
(18:19) Nathan talks about the three rules for building an audience and creating enterprise value.
(19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value.
(20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses.
(21:25) Nathan Barry shares his perspective on monetization options for creators.

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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
28 min
February 15, 2024AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
(00:18) SGE responses may not be sufficient for hiring decisions
(01:24) Google may provide citations, but unsophisticated buyers may not seek them out
(02:49) Google's citation system may not accurately reflect the value provided by content creators
(04:17) SGE may affect website traffic, but the extent is uncertain
(05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
(06:26) Google's playbook involves testing changes on a small scale before full implementation
(06:49) Google cannot afford to cut off traffic as it depends on content creators
(07:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
9 min
February 14, 2024Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strategies. Additionally, we share insights on the content creation landscape, highlighting the need for high-quality, engaging content to stand out in a saturated market.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
(00:17) Neil doubts Sam will get more than $5-10 billion.
(01:42) Jack Altman raised $150 million for alt capital.
(02:06) Is raising a fund the right move after your business?
(03:35) Being a venture capitalist is a grind.
(06:31) Meta cut off third-party access to Facebook groups.
(07:29) Platform risk and the importance of building your own audience
(08:12) The misconception of social media content and the need for quality
(09:19) The impact of creating poor content on social media
(09:54) The increasing bar for content quality and the effort required
(10:52) The challenge of standing out in a crowded content landscape
(11:27) Using LinkedIn thought leader ads to target your ideal audience
(12:03) The struggles of agency owners and the need for more leads
(12:27) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
February 13, 2024Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
(03:25) Tucker Carlson's subscription plans on his website
(04:33) Speculation on Tucker Carlson's revenue from subscriptions
(05:50) Power shift to new media and control of narrative
(06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin.
(07:39) Everyone, including companies, tries to control the narrative.
(08:14) The YouTube interview with Putin likely has over a billion views globally.
(09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime.
(11:40) Media sites are shifting away from subscription models due to poor content quality.
(12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal.
(12:47) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
February 12, 2024The Best Type of Fame to Get the Most Money
In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Best Type of Fame to Get the Most Money
(00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM)
(00:32) Kylie Jenner's fame in the beauty industry
(01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy
(02:00) Neil discusses the challenges of monetizing fame in a wide audience
(03:33) Eric shares an example of a niche audience with potential for monetization
(03:59) Neil highlights the importance of a niche with a large TAM for profitability
(04:28) Discussion on Sam Altman's niche fame and potential for future recognition
(05:35) Conclusion: Balancing fame, privacy, and profitability
(06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics
(06:29) Neil describes the content of Brian Dean's first video and its relevance
(07:23) Neil emphasizes the financial potential of building non-personal branded companies
(08:02) Eric adds an example of a factory that produces products for a lower cost
(08:50) Eric clarifies the limitations of accessing the factory mentioned
(09:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
11 min
February 09, 2024My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
(00:35) Hitting up well-known executives through LinkedIn
(00:59) Interviewing executives and discussing their business
(01:37) Asking executives for introductions to potential customers
(02:19) Example of using podcasts to sell a company
(03:15) Gathering a community around your podcast
(04:17) Using social networks to reach out to potential guests
(06:06) The democratization of social media and content quality
(07:28) YouTube algorithm rewards merit-based content
(08:33) Examples of successful content creators on TikTok and YouTube
(08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube.
(09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation.
(10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google.
(11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market.
(12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation.
(14:48) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
February 08, 2024How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
(04:54) On YouTube views, consistency, and growth.
(07:59) Test hooks at a bar or online.
(10:50) Selecting popular content and repurposing it into short videos, blog posts, and webinars for various social media platforms.
(12:44) Spending time on podcast research, creating unique questions, and different learning styles.
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
19 min
February 07, 2024Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
(03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.
(09:26) Marketing focuses on bottom-line metrics, not just traffic/sales.
(11:57) In a down economy, there will be opportunities in private equity and M A.
(13:12) Outsource social media marketing to agencies for increased revenue and client retention.
(14:45) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
February 06, 2024Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of selling on Amazon versus through one's own website.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
(03:49) ChatGPT recommends companies and products based on 82 factors, with six showing strong correlation.
(07:01) OpenAI launched a GPT store with various tools and services.
(10:16) Netflix, Amazon, ads, sales experiment on 18 websites.
(13:10) Testing shows branding impact with Amazon, uncertain with other marketplaces.
(13:28) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.