Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

January 23, 2024New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
(00:30) Breakdown of the types of posts with the highest engagement on social media
(01:29) Text-based content performs well as how-to articles and listicles
(02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
(03:17) Using short-form and long-form videos for content creation and distribution
(04:36) AI-generated CTAs can significantly impact conversion rates
(05:09) Content upgrades as a strategy for increasing opt-in rates
(09:32) Expected opt-in rates for content upgrades
(09:56) Discussion on the evolution of SaaS products for content marketing
(09:51) Sumo Me and Appsumo
(10:17) Decrease in software margins
(11:19) 37 Signals' once payment model
(12:20) AI-generated landing pages
(13:51) Neil Patel's AI content prompt
(14:50) The value of bookmarkable prompts
(15:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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18 min
January 22, 2024Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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17 min
January 19, 2024Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
(00:30) Example of a company using unconventional marketing strategies
(01:55) Discussing the effectiveness of unconventional marketing tactics
(02:58) The impact of owning a luxury car on business and recruiting
(05:00) The importance of long-tail keywords in SEO
(09:35) Focusing on revenue-generating traffic in SEO campaigns
(10:16) Implementing programmatic SEO for higher conversions
(10:41) How to grow your followers in 2024
(11:11) The importance of consistently creating content on social media platforms
(11:48) The ideal number of posts per day on different social networks
(12:56) Using Twitter as a testing bed for content engagement
(13:35) Growing followers by being interested or doing interesting things
(14:32) The benefits of interviewing influential people for content
(15:35) Treating each YouTube video as a seedling for long-term growth
(16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
19 min
January 18, 2024Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy
In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.

We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy.
(00:23) Successful newsletter businesses: The Hustle, Morning Brew
(01:02) Monetizing newsletters through subscriptions vs. other methods
(02:21) Newsletters are not the most lucrative business model
(03:14) Newsletters can lead to high-value opportunities with investors
(04:18) Focus on monetizing newsletters through other means
(07:08) Benefits of learning from diverse individuals
(08:34) The role of polarizing marketing in business
(09:45) Long-term strategies vs. short-term attention tactics
(10:28) Playing long term games with long term people
(11:05) Apple's strategy of offering multiple product options
(12:49) Pricing strategy of offering small, medium, and large options
(13:50) Economist's test on pricing options
(14:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
January 17, 2024Your Personal Brand is Boring | Chris Do
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to personal branding and the significance of authenticity
(01:00) Personal branding's demand for vulnerability and genuine audience connection
(03:05) Sam Evans inspires Chris Do to launch a mastermind
(04:20) Struggles and lessons learned in creating a successful mastermind
(06:26) Different approaches to structuring a mastermind
(07:37) Details about Chris Do's mastermind and its pricing
(07:58) Marketing and recruitment strategies for the mastermind
(08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
(09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
(10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
(12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
(13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
(14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
(17:28) Chris Do discusses his ambition for the mastermind component
(18:18) Chris Do updates on the current state of the business and plans for the future
(20:26) Chris Do shares the reach and engagement on social media platforms

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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
24 min
January 16, 2024Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
(00:19) Joining a podcast network can help grow your podcast
(01:42) Many popular podcasts run ads to boost rankings and revenue
(02:25) Podcasting is becoming more competitive, requiring higher quality content
(03:24) Constantly iterate and improve your content to keep it engaging
(04:45) YouTube has long-term potential, focus on growing the channel
(05:59) Repurpose podcast content into text-based formats for more reach
(06:21) Discussion on audio vs. video podcast consumption
(07:17) Start with video for podcasting and repurpose for other platforms
(08:59) Copying competition can be a successful strategy, but improve upon it
(09:39) Discussion on the importance of building off existing knowledge and ideas
(09:58) Mention of Patrick Campbell's post on competitor research
(10:21) The dumbest piece of business advice
(11:06) Patrick Campbell's competitive intelligence program
(13:10) Patrick Campbell's progression in content creation
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
January 15, 2024NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.

The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
(00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs
(00:59) New York Times business model and OpenAI's plagiarism
(02:30) Comparison to Google's content scraping and Apple's approach
(03:19) Apple's secret licensing deals to crawl and distribute content
(05:22) Lawyer's perspective on New York Times as a proprietary data set
(06:36) Using AI for quick traffic generation through comparison articles
(08:42) Programmatic SEO and the effectiveness of AI-assisted content
(09:37) Importance of ethical and honest practices in comparison articles
(09:57) Neil Patel suggests using ethical affiliate marketing strategies.
(10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback.
(11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services.
(13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract.
(15:30) Neil Patel discusses a tripwire strategy for product-based companies.
(16:50) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
January 12, 2024Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
(00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success
(01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success
(02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads
(06:11) Conversation on the increasing prevalence of advertisements in various aspects of life
(08:57) Exploring the idea of embracing the advertising trend rather than complaining about it
(09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation
(10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure
(10:24) Media layoffs in 2023: Impact on marketing
(11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation
(11:51) BuzzFeed's stock plummeted 97% in five years
(12:32) Overvalued media companies and lack of profitability
(13:09) Major news outlets announcing layoffs
(14:11) CNBC's viewership during economic downturns
(14:38) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
January 11, 2024Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
(00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
(01:13) Comparison of conversion rates for SEO and paid advertising
(01:42) Percentage of users who know they are clicking on a paid ad
(02:16) Average revenue generated for every dollar spent on Google Ads
(03:30) Revenue numbers and return on ad spend for different social networks
(05:57) Reasons why Google Ads is still more effective than other social platforms
(06:41) Discussion on the role of AI in advertising and the importance of human intervention
(07:37) Debate on the effectiveness of business coaches
(09:03) Differentiating between specific expertise and general business coaching
(10:46) Summary of the types of coaches to avoid and the value of experience in coaching
(11:18) Personal experience with business coaches
(12:23) Neil Patel questions the role of a business coach
(15:36) Eric Siu emphasizes the importance of working with experienced coaches
(16:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
January 10, 2024The Exclusive Credit Card Made for Creators | Eric Wei
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
(00:53) Many creators struggle to get business credit cards.
(03:40) Karat focuses on organic marketing and trust-building.
(08:09) ZHC, a top creator, became one of Karat's first clients.
(08:59) Karat built credibility through multiple avenues to reach creators.
(09:21) Karat is building a central ecosystem for creators' financial needs.
(11:31) Trustworthy creators have direct connections to their community
(13:53) Creators are creating newsletters for deeper engagement
(18:08) Emma Chamberlain's evolution and monetization
(19:20) Monetization strategies for different types of creators
(21:26) Blurring the lines between creators and businesses

Leave Some Feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
26 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.