Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

December 26, 2023The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
(01:25) Analysis of article length and backlink generation
(03:40) Adaptation to changing content trends and the influence of TikTok
(05:24) Introduction to the concept of brandformance
(06:05) Utilizing brandformance to drive conversions
(07:25) Comparison of personal brand vs. corporate brand effectiveness
(09:13) Personal brand's impact on revenue generation
(09:36) Importance of corporate brand for consumer and B2B companies
(09:51) Example of Elf Beauty vs. Kylie Cosmetics
(09:36) Discussing the power of corporate brands vs personal brands
(10:37) Examples of successful corporate brands leveraging influencers
(11:59) Introduction to the concept of an identity layer
(12:22) Exploring the potential of identity layers for B2B marketing
(13:39) Retention.com's shift from B2C to B2B focus
(14:16) Using identity layers to generate warmer outbound leads
(14:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
December 25, 2023You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
(00:00) Facebook is the best social network for advertising.
(00:56) Revenue breakdown from paid social channels.
(02:12) LinkedIn has a lower return on ad spend due to competition.
(03:07) Comparing daily active users of different social platforms.
(05:35) Maximizing return on ad spend on different social channels.
(07:11) Direct mail is making a comeback in marketing.
(08:37) Using lead ads to increase lead quality on Facebook and Instagram.
(09:43) Google trend: changing content creation strategies.
(10:37) Word counts for popular articles in different industries.
(11:07) Different types of content that generate the most traffic.
(12:07) The most popular form of content in most industries and how much qualified traffic it drives.
(14:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
December 22, 2023AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
(00:27) Posting on social networks based on Twitter performance
(03:26) Tweaking hooks to improve post performance
(05:39) Disagreement on the value of coaching vs hiring
(06:05) Positive results from working with a marketing coach
(08:37) Nuanced discussion on the value of coaching
(09:04) A/B testing video vs text content on LinkedIn
(10:06) Text performs better than text with video or just video.
(10:34) Video with text helps build a deeper relationship with people.
(11:39) Neil's LinkedIn posts have varying views, some reaching 700k.
(12:01) AI-assisted content is being used to create blog posts.
(12:58) Conversions from AI-assisted content range from 0.25% to 0.5%.
(13:31) It is too early to determine revenue from AI assisted content.
(13:49) AI-related content leads to better quality leads.
(14:11) Optimizing AI-related content pages at scale.
(14:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
December 21, 2023What Vivan Tu is Doing to Make $25 Million in 10 years
Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Vivian Tu shares her goal of being rich and desired wealth.
(06:00) Focus on increasing earning power rather than saving.
(07:16) Importance of learning and being selfish in job choices.
(09:50) Vivian's mom's reaction to her leaving JPMorgan.
(11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
(14:28) Why do rich people buy high-end fake bags?
(16:04) Women providing for themselves and investing.
(20:16) Being flexible in partnership roles.
(21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.
(21:51) Slow and steady investing is recommended for most people.
(22:13) Chinese culture associates investing with luck and gambling.
(23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.
(25:09) Vivian's business made $3.2 million.
(27:20) Vivian feels more fulfilled making $300k from her business.

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
31 min
December 20, 2023Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)
In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal
(01:57) Google's search experience will change in the next 3-5 years
(03:23) Chat GPT and Google serve different use cases
(05:29) Google's monopoly will be challenged in the next 5-10 years
(06:38) Exciting implications of Gemini AI: real-time translations, scientific insights
(07:59) Last mover advantage: AI will continually improve and adapt
(08:23) Ten blue links are already changing in search results
(08:31) Discussion on search engines adapting to user preferences
(08:59) Test comparing Chat GPT and Bard for content creation
(09:28) Analysis of duplicate content and user preference
(10:57) Importance of testing multiple platforms and human intervention
(12:46) Potential issues with AI-generated content on news sites
(13:36) Sports Illustrated AI scandal and the need for human involvement
(15:27) Stock drop and negative impact on brand reputation
(15:45) Difficulty in finding relevant information on CNN
(16:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
19 min
December 20, 2023How To Get Massive Reach on LinkedIn in 2024
In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:16) - Long-form text performs better than video on LinkedIn
(01:05) - Engaging with comments increases reach and engagement
(01:43) - Using a hook in the post increases click-throughs
(03:37) - Neil's example of a successful LinkedIn post
(04:36) - Repurposing content for LinkedIn
(05:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
7 min
December 20, 2023$3.4B Thrasio Goes Bankrupt - What You Can Learn
In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn
(00:26) Thrasio's strategy of buying and rolling up Amazon businesses
(01:25) Factors that led to Thrasio's downfall
(02:58) Lesson on not relying on one formula or platform
(03:47) Importance of being cautious and responsible in scaling business
(04:35) Example of regretting raising unnecessary funds
(05:05) Mistake of getting too aggressive without thinking things through
(05:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Thrasio

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
8 min
December 20, 2023Performance marketing is NOT an investment. THIS is.
In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
(00:53) Discussion on Airbnb CEO's decision to stop performance marketing
(01:13) Paid ads are not considered an investment for most businesses
(02:48) All businesses are arbitrages
(03:49) Paid ads can still benefit a business even after stopping
(04:12) Diversifying marketing channels is crucial
(05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Brian Chesky’s Interview

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
7 min
December 20, 2023This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
(00:53) Importance of prioritizing warm leads and engaging with them first
(01:32) Example of a successful cold email that referenced a LinkedIn engagement
(02:12) Discussion about changes in Google and Yahoo that affect mass emailing
(03:00) Need to adapt marketing strategies and take an omnichannel approach
(04:09) Sales representatives need to be more thoughtful and personalized in their approach
(04:36) Platforms make changes to optimize user experience
(05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
(06:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Gong - Revenue Intelligence Platform

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
8 min
December 15, 2023How Google and Meta Are Using AI To Make Ads Easier For You
In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You

(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns

(01:31) Google's AI tools for generating image variations and improving ad performance

(02:00) The shift from manual optimization to letting machines learn

(03:22) Google's focus on unique images and headlines

(04:02) The importance of standing out and avoiding duplication

(04:55) The incentives of Google and Meta to improve AI features

(05:25) The need to embrace AI for future marketing success

(05:40) Meta's image expansion and text variations

(05:41) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Performance Max

Advantage Plus
Leave Some Feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.