Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

December 14, 2023How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
[00:00] Mark Moss shares his success on YouTube despite advertising bans.
[03:19] Mark Moss explains the value of long-form content for building trust.
[05:23] Short-form content as a top-of-funnel strategy.
[07:25] Mark Moss breaks down his strategy for creating engaging hooks.
[10:15] Transitioning to evergreen content and remote work.
[13:27] Changing content workflow and focusing on YouTube.
[16:20] Mark Moss wants to focus on building equity.
[18:30] The future of marketing is a combination of earning and buying an audience.
[21:00] Why personal branding and personal stories will be important.
[22:54] Utilizing different platforms for different touch points.
[24:24] Mark Moss highlights the power of an organic testing audience.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.
28 min
December 13, 2023How We're Changing Up Marketing School in 2024
In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How We're Changing Up Marketing School in 2024
(00:26) Evolution of the podcast from daily short episodes to longer episodes
(03:13) The new format and template for Marketing School episodes
(04:15) Adapt and improve content based on market needs
(04:32) Importance of collaborations and cross-pollination for podcast growth
(05:27) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.
8 min
December 12, 2023Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
(00:13) Reddit's historical lack of growth in organic traffic
(01:15) Factors contributing to Reddit's recent increase in organic traffic
(02:26) Potential impact of AI-generated content on Reddit's success
(03:03) Importance of curated and voted UGC for SEO
(03:46) Google's focus on verifying the authenticity of content
(04:30) The significance of experience, expertise, authority, and trust
(05:04) Actionable steps to demonstrate double eat for SEO success
(05:22) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Chris Long’s Post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.
8 min
December 11, 2023Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
(00:49) Discussion on the mass appeal of Stephen Bartlett's content
(02:25) Neil Patel's experience with specific content and monetization
(03:06) Stephen Bartlett's process of testing thumbnails and headlines
(03:36) Stephen Bartlett's initial investment in ads to drive views
(04:21) Stephen Bartlett's rise in popularity in recent years
(04:40) Importance of creating controversial content for mass appeal
(05:04) Comparison between Stephen Bartlett and Sam Sulak's views
(05:19) Different approaches to building brand affinity
(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Steven Bartlett's YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
December 11, 2023 Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) #2633
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
(00:49) Discussion on the mass appeal of Stephen Bartlett's content
(02:25) Neil Patel's experience with specific content and monetization
(03:06) Stephen Bartlett's process of testing thumbnails and headlines
(03:36) Stephen Bartlett's initial investment in ads to drive views
(04:21) Stephen Bartlett's rise in popularity in recent years
(04:40) Importance of creating controversial content for mass appeal
(05:04) Comparison between Stephen Bartlett and Sam Sulak's views
(05:19) Different approaches to building brand affinity
(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Steven Bartlett's YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
December 10, 2023Why You Don't Have an Audience
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Don't Have an Audience
(00:19) Importance of creating unique and fresh content
(01:20) Unique examples of content that helped individuals gain reach
(02:18) The time and consistency required to grow an audience
(03:22) The need to focus on a specific vertical and try new things
(04:25) The importance of providing unique insights and data
(05:08) Starting out by sharing personal journey and experiences
(05:34) Conclusion and call to rate and review the episode
(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
December 10, 2023 Why You Don't Have an Audience #2632
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Don't Have an Audience
(00:19) Importance of creating unique and fresh content
(01:20) Unique examples of content that helped individuals gain reach
(02:18) The time and consistency required to grow an audience
(03:22) The need to focus on a specific vertical and try new things
(04:25) The importance of providing unique insights and data
(05:08) Starting out by sharing personal journey and experiences
(05:34) Conclusion and call to rate and review the episode
(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
December 09, 2023This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
(00:27) Description of Sam Sulek's unconventional YouTube strategy
(01:37) Unique aspects of Sam Sulek's videos
(02:48) Discussion about Sam Sulek's viewership and subscriber count
(03:23) Lessons learned from Sam Sulek's success
(05:02) Final thoughts and call to action for podcast
(05:17) Conclusion and podcast rating request
(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Sam Sulek’s YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 09, 2023 This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631
In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
(00:27) Description of Sam Sulek's unconventional YouTube strategy
(01:37) Unique aspects of Sam Sulek's videos
(02:48) Discussion about Sam Sulek's viewership and subscriber count
(03:23) Lessons learned from Sam Sulek's success
(05:02) Final thoughts and call to action for podcast
(05:17) Conclusion and podcast rating request
(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Sam Sulek’s YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
December 08, 2023What's Old in Marketing Is New Again, and What's New Is Old
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old
(00:04) Direct mail as a marketing strategy
(00:59) Conversion rates increase with "sign in with Google"
(01:39) Privacy concerns decrease conversion rates
(02:19) Market conditions change, continuous testing required
(03:25) Direct mail and newsletters as old strategies
(04:06) Maximizing lifetime value of customers
(04:35) Don't assume what works for others will work for you
(04:41) Issues with using Chat GPT for content creation
(05:31) Conclusion and call to action
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.