Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

December 02, 2023The Anatomy of New York Times' Revenue
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Anatomy of New York Times' Revenue
(00:25) Discussion on the potential revenue from affiliate marketing
(01:30) Highlights of New York Times' subscribers and operating profit
(02:50) Importance of building a brand for marketing success
(03:39) Diversification of revenue sources to protect against SEO changes
(04:26) The significance of building a brand over time
(05:24) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Glen Allsopp’s Post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
December 02, 2023 The Anatomy of New York Times' Revenue #2624
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Anatomy of New York Times' Revenue
(00:25) Discussion on the potential revenue from affiliate marketing
(01:30) Highlights of New York Times' subscribers and operating profit
(02:50) Importance of building a brand for marketing success
(03:39) Diversification of revenue sources to protect against SEO changes
(04:26) The significance of building a brand over time
(05:24) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Glen Allsopp’s Post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
December 01, 2023These New OpenAI Developments Will Change Marketing Forever
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever
(00:01) OpenAI allows users to create their own GPT without coding.
(01:55) Chat GPT four turbo is faster and cheaper.
(03:29) Users can upload an entire book for analysis.
(04:30) OpenAI introduces Copyright Shield to defend against legal claims.
(05:09) Multimodal capabilities will allow for image, video, and audio analysis
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI DevDay Recap
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 01, 2023 These New OpenAI Developments Will Change Marketing Forever #2623
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever
(00:01) OpenAI allows users to create their own GPT without coding.
(01:55) Chat GPT four turbo is faster and cheaper.
(03:29) Users can upload an entire book for analysis.
(04:30) OpenAI introduces Copyright Shield to defend against legal claims.
(05:09) Multimodal capabilities will allow for image, video, and audio analysis
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
OpenAI DevDay Recap
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 30, 2023Dark Social's False Attribution to 'Direct' Traffic
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic
(00:40) Misclassification of social referral traffic as direct traffic
(01:38) Explanation of dark social and its attribution challenges
(02:03) Increasing privacy concerns and its effect on tracking web traffic
(02:54) Shift towards traditional marketing models and multitouch attribution
(03:45) Strategies to capture qualitative data and attribute leads
(04:17) Importance of investing in brand recall studies
(04:23) Difficulty in analyzing data with Google Analytics
(05:23) Use of custom reports and daily dashboards for analytics
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Rand Fishkin Blog
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 30, 2023 Dark Social's False Attribution to 'Direct' Traffic #2622
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic
(00:40) Misclassification of social referral traffic as direct traffic
(01:38) Explanation of dark social and its attribution challenges
(02:03) Increasing privacy concerns and its effect on tracking web traffic
(02:54) Shift towards traditional marketing models and multitouch attribution
(03:45) Strategies to capture qualitative data and attribute leads
(04:17) Importance of investing in brand recall studies
(04:23) Difficulty in analyzing data with Google Analytics
(05:23) Use of custom reports and daily dashboards for analytics
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Rand Fishkin Blog
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 29, 2023Why Millionaires & Billionaires are Becoming Content Creators
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators
(00:01) Chamath and Andrew Wilkinson are becoming content creators
(01:50) Building an audience helps make money and get business deals
(03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings
(05:13) Tim Ferriss has a large audience and makes money from investing
(06:31) Building an audience is a smart move for success
(07:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Chamath Palihapitiya X
Andrew Wilkinson X
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 29, 2023 Why Millionaires & Billionaires are Becoming Content Creators #2621
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators
(00:01) Chamath and Andrew Wilkinson are becoming content creators
(01:50) Building an audience helps make money and get business deals
(03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings
(05:13) Tim Ferriss has a large audience and makes money from investing
(06:31) Building an audience is a smart move for success
(07:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Chamath Palihapitiya X
Andrew Wilkinson X
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 28, 2023How SGE Will Dramatically Change Your SEO Traffic
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
(00:33) SGE provides AI-generated responses and suggestions
(01:26) SGE is cautious with financial and health advice
(01:51) Post-SGE click-through rates for top positions decrease
(02:25) SGE presence varies, affecting traffic differently for each query
(03:02) Content creators should make thorough and updated content
(04:06) Users won't wait more than 14.6 seconds for AI snapshots
(04:37) Longer tail searches are becoming more common
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Michael King’s article on SGE
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 28, 2023 How SGE Will Dramatically Change Your SEO Traffic #2620
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
(00:33) SGE provides AI-generated responses and suggestions
(01:26) SGE is cautious with financial and health advice
(01:51) Post-SGE click-through rates for top positions decrease
(02:25) SGE presence varies, affecting traffic differently for each query
(03:02) Content creators should make thorough and updated content
(04:06) Users won't wait more than 14.6 seconds for AI snapshots
(04:37) Longer tail searches are becoming more common
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Michael King’s article on SGE
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.