Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 22, 2023Why TikTok Shops Might Be The Next Big Opportunity
In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity
(00:23) One out of ten Americans will buy something on TikTok shop this year
(01:05) Discussion on the growth rate of social buyers on TikTok
(02:26) Importance of considering selling products on TikTok shop
(03:00) Opportunities on other social channels like Pinterest
(03:40) Building relationships and being a middleman for TikTok shops
(04:33) Not suitable for all businesses, especially B2B and high-ticket items
(05:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Greg Isenberg Post

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 22, 2023 Why TikTok Shops Might Be The Next Big Opportunity #2614
In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity
(00:23) One out of ten Americans will buy something on TikTok shop this year
(01:05) Discussion on the growth rate of social buyers on TikTok
(02:26) Importance of considering selling products on TikTok shop
(03:00) Opportunities on other social channels like Pinterest
(03:40) Building relationships and being a middleman for TikTok shops
(04:33) Not suitable for all businesses, especially B2B and high-ticket items
(05:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Greg Isenberg Post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 21, 2023Amazon's fastest new growing business segment…
In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Amazon's fastest new growing business segment…
(00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
(00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
(01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
(01:25) Discussion on how Amazon is becoming an ad platform
(02:00) Neil disagrees and says Amazon is a holding company
(02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
(03:14) Neil explains the advertising opportunities within Amazon's movies and shows
(04:19) Neil discusses the popularity of Amazon Prime and its TV version
(05:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

CNBC article on Amazon’s advertising revenue

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
November 21, 2023 Amazon's fastest new growing business segment… #2613
In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Amazon's fastest new growing business segment…
(00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
(00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
(01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
(01:25) Discussion on how Amazon is becoming an ad platform
(02:00) Neil disagrees and says Amazon is a holding company
(02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
(03:14) Neil explains the advertising opportunities within Amazon's movies and shows
(04:19) Neil discusses the popularity of Amazon Prime and its TV version
(05:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
CNBC article on Amazon’s advertising revenue
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 20, 2023What you can learn from Sam Altman's Ouster
In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What you can learn from Sam Altman's Ouster
(01:16) Importance of founder DNA and passion in a company
(02:38) The negative impact of replacing a founder with a hired CEO
(03:28) The need for founders to have control over the board
(05:06) The potential growth and importance of founder leadership in OpenAI
(05:57) Speculation on the achievement of artificial general intelligence at OpenAI
(06:47) Speculation on the relationship between Sam Altman and Ilya
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 19, 2023Struggling To Grow On Social Media? Use This Analogy
In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
(00:01) An analogy for growing on social media: be an employee.
(01:34) Social networks don't work for you, you work for them.
(02:39) Consistency and effort are required for success on social media.
(03:22) Figure out the type of content that social networks want.
(04:00) Social networks prioritize ad revenue over organic reach.
(04:24) Leverage ads creatively to generate revenue and build followers.
(05:09) Create unique and personal content for better long-term results.
(05:42) Start by focusing on one channel and then scale.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 19, 2023 Struggling To Grow On Social Media? Use This Analogy #2612
In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
(00:01) An analogy for growing on social media: be an employee.
(01:34) Social networks don't work for you, you work for them.
(02:39) Consistency and effort are required for success on social media.
(03:22) Figure out the type of content that social networks want.
(04:00) Social networks prioritize ad revenue over organic reach.
(04:24) Leverage ads creatively to generate revenue and build followers.
(05:09) Create unique and personal content for better long-term results.
(05:42) Start by focusing on one channel and then scale.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 18, 2023Here's What The Top YouTubers Taught Us About YouTube Marketing
In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
(01:07) Subscribers don't matter, good videos get views
(02:29) Consistency and quality are key to YouTube's success
(03:44) YouTube is a commitment, not a quick win
(04:12) Producing hit content leads to viral growth
(05:19) Different content types drive different results
(05:51) Importance of compelling thumbnails and headlines
(06:59) Learning from successful YouTubers like Russell Brand
(07:28) Diversify marketing channels but not businesses
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
George Gammon’s YT channel
Russell Brand’s YT channel
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 18, 2023 Here's What The Top YouTubers Taught Us About YouTube Marketing #2611
In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
(01:07) Subscribers don't matter, good videos get views
(02:29) Consistency and quality are key to YouTube's success
(03:44) YouTube is a commitment, not a quick win
(04:12) Producing hit content leads to viral growth
(05:19) Different content types drive different results
(05:51) Importance of compelling thumbnails and headlines
(06:59) Learning from successful YouTubers like Russell Brand
(07:28) Diversify marketing channels but not businesses
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
George Gammon’s YT channel
Russell Brand’s YT channel
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
November 17, 2023Eric's Experiment with LinkedIn Thought Leader Ads
In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
(03:37) Changing the profile URL to drive website visits
(04:33) Soft conversions work better than hard conversions on LinkedIn
(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn Thought Leader Ads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.