Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 11, 2023Diving Deeper on the LinkedIn UGC Strategy
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy

(00:29) LinkedIn UGC strategy explained

(01:36) LinkedIn gamifies UGC with badges

(02:20) Importance of focusing on KPIs and revenue

(03:26) Traffic vs. revenue in marketing

(04:10) Importance of traffic and conversions

(04:55) Applying AI and programmatic SEO to content

(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Olga Andrienko’s post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
November 11, 2023 Diving Deeper on the LinkedIn UGC Strategy #2606
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy
(00:29) LinkedIn UGC strategy explained
(01:36) LinkedIn gamifies UGC with badges
(02:20) Importance of focusing on KPIs and revenue
(03:26) Traffic vs. revenue in marketing
(04:10) Importance of traffic and conversions
(04:55) Applying AI and programmatic SEO to content
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Olga Andrienko’s post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 10, 2023Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
(00:30) Discussion about GameStop's acquisition of FaZe Clan
(00:38) Mention of a company called Better and its acquisition
(00:53) Introduction to Hello Bello, a diaper company
(01:17) Hello Bello's financial struggles and liabilities
(02:22) Non-private equity-backed companies performing well

(03:16) Founder-led businesses thrive in tough times

(04:13) Founders stepping back into their businesses

(04:52) Fire sale prices and lack of VC investments

(05:43) Caution when buying at fire sale prices due to hidden costs

(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
GameStop just bought Phase Clan for $17 million

Hello Bello filed for bankruptcy
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 10, 2023 Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts #2605
In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
(00:30) Discussion about GameStop's acquisition of FaZe Clan
(00:38) Mention of a company called Better and its acquisition
(00:53) Introduction to Hello Bello, a diaper company
(01:17) Hello Bello's financial struggles and liabilities
(02:22) Non-private equity-backed companies performing well
(03:16) Founder-led businesses thrive in tough times
(04:13) Founders stepping back into their businesses
(04:52) Fire sale prices and lack of VC investments
(05:43) Caution when buying at fire sale prices due to hidden costs
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
GameStop just bought Phase Clan for $17 million
Hello Bello filed for bankruptcy
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 09, 2023Your Customer Service Is Your Marketing
In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Jason Mills’ post on Ahrefs
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
November 09, 2023 Your Customer Service Is Your Marketing #2604
In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Jason Mills’ post on Ahrefs
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
November 08, 2023The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal
Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.

Watch the full interview on YouTube: Leveling Up with Eric Siu

TIME-STAMPED SHOW NOTES:

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
(00:00) - Ali Abdaal’s Journey from $2 to $5 Million
(01:42) - Ali's business model: 99% free content, 1% paid courses.
(03:19) - Ali's advice for finding your style and niche on YouTube.
(06:33) - You shouldn’t rely solely on YouTube's organic reach.
(08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali.
(12:09) - How to grow your email list organically
(15:43) - Unexpected success and revenue from the live cohort courses
(20:39) - Ali explains the structure and benefits of their $5,000/year program.
(21:28) - Ali shares his concerns about charging for a mastermind.
(26:02) - Ali talks about his early ventures into making money online
(28:13) - Ali defines what a “feel good” business is
(30:17) - Ali plans to create a productivity course and explore equity partnerships
(31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel.
(32:30) - Ali Abdaal talks about his book "Feel Good Productivity".
(39:38) - Ali Abdaal discusses his weekly vlog experiment
(42:45) - Simplifying productivity with GPS (goal, plan, system)
(46:21) - Ali Abdaal talks about his “Why” in life
(47:26) - Find Ali Abdaal online
Subscribe to Ali Abdaal's YT Channel

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
22 min
November 07, 2023How to Spend on Marketing the Right Way
In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Spend on Marketing the Right Way

(00:14) Discussion on the importance of being profitable in marketing

(01:19) The best way to scale marketing is slow and steady

(03:12) The need for discipline and efficiency in marketing

(03:55) Scaling up marketing requires a gradual approach

(04:21) The benefits of slow and steady marketing

(04:45) The importance of being smart and avoiding pitfalls

(05:18) Buying cheap attention in the current economy

(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Google Ads and Meta Ads

AppSumo
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 07, 2023 How to Spend on Marketing the Right Way #2603
In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Spend on Marketing the Right Way
(00:14) Discussion on the importance of being profitable in marketing
(01:19) The best way to scale marketing is slow and steady
(03:12) The need for discipline and efficiency in marketing
(03:55) Scaling up marketing requires a gradual approach
(04:21) The benefits of slow and steady marketing
(04:45) The importance of being smart and avoiding pitfalls
(05:18) Buying cheap attention in the current economy
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Ads and Meta Ads
AppSumo
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
November 06, 2023How to Get Out of YouTube Jail (is there one?)
In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
(00:30) Story of a friend who broke out of YouTube Jail
(01:23) Theory of YouTube wanting to see consistency and ad revenue
(03:15) Importance of engagement metrics and quality content
(04:30) YouTube becoming more selective due to increased competition
(04:43) Mr. Beast's slow growth to 10,000 subscribers
(05:18) Recognition and reward for consistent value and quality
(05:49) Example of publishing high-quality videos to break out
(06:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
MrBeast YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.