Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 06, 2023 How to Get Out of YouTube Jail (is there one?) #2602
In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
(00:30) Story of a friend who broke out of YouTube Jail
(01:23) Theory of YouTube wanting to see consistency and ad revenue
(03:15) Importance of engagement metrics and quality content
(04:30) YouTube becoming more selective due to increased competition
(04:43) Mr. Beast's slow growth to 10,000 subscribers
(05:18) Recognition and reward for consistent value and quality
(05:49) Example of publishing high-quality videos to break out
(06:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
MrBeast YouTube
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 05, 2023This Will Crush Your Marketing if You Don't Take It Seriously
In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
(00:22) Building a culture of experimentation is crucial for marketing success
(01:41) Continual testing and retesting is necessary for long-term success
(04:38) Founders have more influence in driving marketing experimentation
(05:30) Legacy issues can slow down implementation as a company grows
(06:44) Adapting marketing strategies in different countries can be challenging
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 05, 2023 This Will Crush Your Marketing if You Don't Take It Seriously #2601
In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
(00:22) Building a culture of experimentation is crucial for marketing success
(01:41) Continual testing and retesting is necessary for long-term success
(04:38) Founders have more influence in driving marketing experimentation
(05:30) Legacy issues can slow down implementation as a company grows
(06:44) Adapting marketing strategies in different countries can be challenging
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 04, 2023The Powerhouse Role That Is Growing in Popularity
In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
(00:19) Neil guesses the role: Chief of Staff
(01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
(02:20) Eric hires a Chief of Staff and explains the benefits
(03:26) Eric explains the top three reasons to hire a Chief of Staff
(04:54) Neil considers hiring a Chief of Staff in the future
(05:18) Neil discusses the possibility of needing a Chief of Staff
(06:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 04, 2023 The Powerhouse Role That Is Growing in Popularity #2600
In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
(00:19) Neil guesses the role: Chief of Staff
(01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
(02:20) Eric hires a Chief of Staff and explains the benefits
(03:26) Eric explains the top three reasons to hire a Chief of Staff
(04:54) Neil considers hiring a Chief of Staff in the future
(05:18) Neil discusses the possibility of needing a Chief of Staff
(06:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 03, 2023Behind the Scenes Business Trends We Are Seeing
In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing
(00:26) Hiring employees from other countries to avoid legal issues
(01:41) Hiring employees from different time zones to increase productivity
(03:05) CEOs are taking back control of their companies
(04:31) Culture is a 50-day moving average
(05:34) Acquisitions are being made during economic downturns
(06:19) Focus on efficiency and doing good work
(06:41) Decentralized models becoming more popular
(07:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 03, 2023 Behind the Scenes Business Trends We Are Seeing #2599
In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing
(00:26) Hiring employees from other countries to avoid legal issues
(01:41) Hiring employees from different time zones to increase productivity
(03:05) CEOs are taking back control of their companies
(04:31) Culture is a 50-day moving average
(05:34) Acquisitions are being made during economic downturns
(06:19) Focus on efficiency and doing good work
(06:41) Decentralized models becoming more popular
(07:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 02, 2023How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 02, 2023 How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598
In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
November 01, 2023The Crazy New Way of Doing Infographics at Scale
In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale
(00:46) Using Chat GPT, Canva, and DALL-E to create infographics
(01:47) The ability to customize and modify infographics
(02:25) Challenges with flow and design in AI-generated infographics
(04:34) Recent experience with AI-generated infographics
(05:48) The rapid improvement and evolution of AI technology
(06:21) The need for human involvement in the content creation process
(06:36) The potential future of AI-generated infographics
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
ChatGPT and DALL-E
GPT graphics are from here
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.