Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 01, 2023 The Crazy New Way of Doing Infographics at Scale #2597
In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale
(00:46) Using Chat GPT, Canva, and DALL-E to create infographics
(01:47) The ability to customize and modify infographics
(02:25) Challenges with flow and design in AI-generated infographics
(04:34) Recent experience with AI-generated infographics
(05:48) The rapid improvement and evolution of AI technology
(06:21) The need for human involvement in the content creation process
(06:36) The potential future of AI-generated infographics
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT and DALL-E
GPT graphics are from here
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 31, 2023The Secret to Getting 10M+ Views on YouTube Shorts
In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts
(00:37) Discussing an interview with an 18-year-old girl who gets millions of views
(01:14) Importance of storytelling and editing in creating successful YouTube shorts
(02:06) Choosing mass consumer topics and using clickbait to attract views
(03:10) The idea and total addressable market are crucial for success
(03:51) Using shorts to drive traffic to other platforms for conversions
(04:38) Dragging out the answer to keep viewers engaged throughout the short
(05:21) Making shorts around 34 seconds in length
(05:56) Retention doesn't matter as much as the percentage of people swiping away
(06:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jenny Hoyos Youtube Channel
Jenny Hoyos Interview
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 31, 2023 The Secret to Getting 10M+ Views on YouTube Shorts #2596
In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts
(00:37) Discussing an interview with an 18-year-old girl who gets millions of views
(01:14) Importance of storytelling and editing in creating successful YouTube shorts
(02:06) Choosing mass consumer topics and using clickbait to attract views
(03:10) The idea and total addressable market are crucial for success
(03:51) Using shorts to drive traffic to other platforms for conversions
(04:38) Dragging out the answer to keep viewers engaged throughout the short
(05:21) Making shorts around 34 seconds in length
(05:56) Retention doesn't matter as much as the percentage of people swiping away
(06:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jenny Hoyos Youtube Channel
Jenny Hoyos Interview
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 30, 2023Why You Shouldn't Optimize for 1 Million Subscribers
In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers
(00:38) Subscribers don't matter, focus on qualified subscribers.
(01:25) Having a lot of subscribers doesn't guarantee views.
(02:07) Old-school techniques work better than generating subscribers.
(03:19) Subscribers are vanity metrics, focusing on customers instead.
(03:39) The number of views and engagement matters more than subscribers.
(04:51) Social media content builds brand reputation, not direct customers.
(05:41) Optimize for views and engagement, not subscriber numbers.
(06:12) Optimizing for the wrong thing wastes time and effort.
(06:57) Attention comes from views, not subscribers.
(07:01) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Neil Patel on Facebook
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
October 30, 2023 Why You Shouldn't Optimize for 1 Million Subscribers #2595
In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers
(00:38) Subscribers don't matter, focus on qualified subscribers.
(01:25) Having a lot of subscribers doesn't guarantee views.
(02:07) Old-school techniques work better than generating subscribers.
(03:19) Subscribers are vanity metrics, focusing on customers instead.
(03:39) The number of views and engagement matters more than subscribers.
(04:51) Social media content builds brand reputation, not direct customers.
(05:41) Optimize for views and engagement, not subscriber numbers.
(06:12) Optimizing for the wrong thing wastes time and effort.
(06:57) Attention comes from views, not subscribers.
(07:01) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Neil Patel on Facebook
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
October 29, 20238 Most Game Changing Marketing Tools
In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: 8 Most Game-Changing Marketing Tools
(00:38) Opus Pro for creating viral headlines and captions
(01:16) Dubbing content in different languages for more views
(02:20) Beehiiv for newsletters and ad space selling
(03:18) Mail Model for interactive emails and surveys
(04:21) Retention.com for B2C email matching
(05:39) Custom AI script for analyzing analytics and making changes
(06:43) Developers creating AI insights for marketing optimization
(08:29) Using Gong for call analysis and time tracking leaderboard
(09:29) Content decay tool to modify and republish articles for SEO
(09:42) Introduction to Humanistic AI tool
(10:19) Importance of using at least one tool
(11:06) Introduction to Scheduler AI tool
(11:41) Discussion on the need for an EA
(11:52) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Pro
Beehiiv
Mailmodo
Retention.com
Gong
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
15 min
October 29, 2023 8 Most Game Changing Marketing Tools #2594
In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: 8 Most Game-Changing Marketing Tools
(00:38) Opus Pro for creating viral headlines and captions
(01:16) Dubbing content in different languages for more views
(02:20) Beehiiv for newsletters and ad space selling
(03:18) Mail Model for interactive emails and surveys
(04:21) Retention.com for B2C email matching
(05:39) Custom AI script for analyzing analytics and making changes
(06:43) Developers creating AI insights for marketing optimization
(08:29) Using Gong for call analysis and time tracking leaderboard
(09:29) Content decay tool to modify and republish articles for SEO
(09:42) Introduction to Humanistic AI tool
(10:19) Importance of using at least one tool
(11:06) Introduction to Scheduler AI tool
(11:41) Discussion on the need for an EA
(11:52) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Pro
Beehiiv
Mailmodo
Retention.com
Gong
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
13 min
October 28, 2023Will the Economy Get Better in 2024?
In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Will the Economy Get Better in 2024?
(00:22) Small business bankruptcies are at an all-time high
(00:40) People are not changing jobs due to job security
(00:58) Howard Marks talks about a sea change in investing
(02:35) The three sea changes in the economy
(03:15) Marketing is typically the first thing businesses cut
(04:02) Companies are not rushing back to spend more on marketing
(06:26) The end of easy money and the rise of inflation
(07:05) Predictions on future interest rates
(09:18) Selling a company is not ideal due to low multiples
(09:18) Neil believes it's a bad time to sell a company.
(09:31) Neil thinks it's a great time to buy businesses.
(09:58) Neil is looking to buy $10 million of EBITDA.
(10:24) Neil is willing to take losses on properties to invest in business.
(11:12) Eric mentions the possibility of going into another bull market.
(11:16) Eric advises aiming for profitability and efficiency.
(11:26) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
14 min
October 28, 2023 Will the Economy Get Better in 2024? #2593
In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Will the Economy Get Better in 2024?
(00:22) Small business bankruptcies are at an all-time high
(00:40) People are not changing jobs due to job security
(00:58) Howard Marks talks about a sea change in investing
(02:35) The three sea changes in the economy
(03:15) Marketing is typically the first thing businesses cut
(04:02) Companies are not rushing back to spend more on marketing
(06:26) The end of easy money and the rise of inflation
(07:05) Predictions on future interest rates
(09:18) Selling a company is not ideal due to low multiples
(09:18) Neil believes it's a bad time to sell a company.
(09:31) Neil thinks it's a great time to buy businesses.
(09:58) Neil is looking to buy $10 million of EBITDA.
(10:24) Neil is willing to take losses on properties to invest in business.
(11:12) Eric mentions the possibility of going into another bull market.
(11:16) Eric advises aiming for profitability and efficiency.
(11:26) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
13 min
October 27, 2023TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview
Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.
TIME-STAMPED SHOW NOTES:
(00:00) - Blake Rocha breaks down how to create viral content.
(03:19) - How did Blake Rocha become so good at creating content?
(05:40) - Blake Rocha shares his successful journey in creating content and businesses
(08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month.
(10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M.
(15:30) - Here’s why you should stop copying other people’s content.
(16:30) - Blake Rocha shares his creative process in creating content.
(21:43) - Blake Rocha's shift in mindset from his early days in content and business.
(24:08) - Blake Rocha explains the significance of maintaining a grounded perspective.
(28:07) - The Creator Economy is here to stay, but it’s changing.
(34:00) - Focus is the way to build something generational.
(37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media.
(38:18) - Blake and Eric talk about possible educational business models.
(40:56) - Why Blake Rocha fell in love with the real estate business.
(44:44) - How to find the right mentor?
(48:33) - Give away your best content for free.
(52:00) - Do this if you're trying to scale in the education space.
(55:45) - Blake Rocha thinks YouTube is the best platform right now.
(58:32) - Blake Rocha’s long-term goal in life.
(59:40) - Blake Rocha is planning to go hard on YouTube.
(01:08:21) - Blake Rocha on modern dating.
(01:11:37) - Blake Rocha talks about his health journey.
(01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything.
(01:19:52) - Blake Rocha on the OnlyFans Creator Economy.
(01:23:12) - Blake Rocha talks about his principles in spending money.
(01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight).
Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!
Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 33 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.