Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
12th
on Marketing
Favorites
1,719
Followers
Typical duration
21 min
per episode
If it hooks
25%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

October 21, 2023Netflix's Genius Instagram Strategy
In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.
TIME-STAMPED SHOW NOTES:
(00:01) Today’s topic: Netflix’s genius Instagram strategy.
(00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
(00:57) The different Instagram accounts linked to Netflix.
(01:55) Leveraging Instagram pods for growth.
(02:20) Replicating social accounts based on different countries and languages.
(02:50) The Instagram strategy: 3 Steps to follow according to David Park.
(03:22) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
David Park X (Tweet)
Netflix
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
5 min
October 21, 2023 Netflix's Genius Instagram Strategy #2587
In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.
TIME-STAMPED SHOW NOTES:
(00:01) Today’s topic: Netflix’s genius Instagram strategy.
(00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
(00:57) The different Instagram accounts linked to Netflix.
(01:55) Leveraging Instagram pods for growth.
(02:20) Replicating social accounts based on different countries and languages.
(02:50) The Instagram strategy: 3 Steps to follow according to David Park.
(03:22) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
David Park X (Tweet)
Netflix
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
October 20, 2023MasterClass Takes a Crash Course in Frugality
In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality.
(00:08) How much money MasterClass has raised and what they do.
(01:25) We look at an article from The Information about MasterClass.
(02:17) We talk about why spending more money won’t necessarily make you more money.
(04:00) What MasterClass is learning: getting a lot done with a lot less.
(04:25) Looking at Twitter as an example.
(04:49) Amazon’s Two Pizza Team Rule.
(05:55) Why do you have to look at things from an ROI angle?
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘MasterClass Takes a Crash Course in Frugality’ from The Information
MasterClass
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 20, 2023 MasterClass Takes a Crash Course in Frugality #2586
In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality.
(00:08) How much money MasterClass has raised and what they do.
(01:25) We look at an article from The Information about MasterClass.
(02:17) We talk about why spending more money won’t necessarily make you more money.
(04:00) What MasterClass is learning: getting a lot done with a lot less.
(04:25) Looking at Twitter as an example.
(04:49) Amazon’s Two Pizza Team Rule.
(05:55) Why do you have to look at things from an ROI angle?
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘MasterClass Takes a Crash Course in Frugality’ from The Information
MasterClass
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 19, 2023Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal
In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.
(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!
(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.
(00:58) Why a lot of these tools will (continue) to be free.
(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).
(01:35) We explain how ChatGPT has gone multimodal.
(03:15) Bringing this up from a marketing standpoint.
(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?
(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.
(06:15) What to keep in mind when you’re using these AI tools.
(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Brask and Rask translators.
Google Bard Updates.
Listen to Episode 2584 on The Trap of Product-Led Growth.
ChatGPT.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
October 19, 2023 Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal #2585
In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.
(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!
(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.
(00:58) Why a lot of these tools will (continue) to be free.
(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).
(01:35) We explain how ChatGPT has gone multimodal.
(03:15) Bringing this up from a marketing standpoint.
(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?
(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.
(06:15) What to keep in mind when you’re using these AI tools.
(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Brask and Rask translators.
Google Bard Updates.
Listen to Episode 2584 on The Trap of Product-Led Growth.
ChatGPT.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 18, 2023The Trap of Product-Led Growth
In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 18, 2023 The Trap of Product-Led Growth #2584
In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 17, 2023LinkedIn's Genius New SEO Strategy?
In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
(03:16) Reasons that we think this prolific growth might not last.
(03:24) Why more traffic doesn’t necessarily mean more revenue.
(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
October 17, 2023 LinkedIn's Genius New SEO Strategy? #2583
In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
(03:16) Reasons that we think this prolific growth might not last.
(03:24) Why more traffic doesn’t necessarily mean more revenue.
(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.