Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

October 16, 2023How NFL Players Are Raking In The Dough As Creators
In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
The New Heights Show with Jason and Travis Kelce
Mark Manson
The Subtle Art of Not Giving a F*ck
Jake Paul
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 16, 2023 How NFL Players Are Raking In The Dough As Creators #2582
In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The New Heights Show with Jason and Travis Kelce
Mark Manson
The Subtle Art of Not Giving a F*ck
Jake Paul
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 15, 2023Are Blog Posts the Best SEO Strategy Today?
In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?
(00:05) An overview of Peter Caputa’s LinkedIn post.
(00:30) Why SEO is increasingly a rich man’s game.
(01:29) Neil’s advice on how to elevate your SEO strategies.
(04:13) How the quality of content has improved and how to adapt.
(05:16) The good news about blog posts and what you can do to stand out.
(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Peter Caputa on LinkedIn
Peter Caputa's LinkedIn post
UberSuggest
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
October 15, 2023 Are Blog Posts the Best SEO Strategy Today? #2581
In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?
(00:05) An overview of Peter Caputa’s LinkedIn post.
(00:30) Why SEO is increasingly a rich man’s game.
(01:29) Neil’s advice on how to elevate your SEO strategies.
(04:13) How the quality of content has improved and how to adapt.
(05:16) The good news about blog posts and what you can do to stand out.
(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Peter Caputa on LinkedIn
Peter Caputa's LinkedIn post
UberSuggest
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
October 14, 2023Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.
TIME-STAMPED SHOW NOTES:
(00:00) Codie Sanchez thinks the dream of retirement for people is gone
(02:21) Codie Sanchez’s personal mission and why
(06:20) This is how smart and rich people manage assets and investments
(07:40) Codie Sanchez’s unique skills and realizations as a founder
(11:34) The mentality behind being scared to start a business
(14:00) How you should manage conflicts in a relationship
(19:30) How Codie Sanchez manages her emotions
(22:25) How Codie Sanchez grew her audience, brand, and business through content strategy
(26:24) The benefits of being “famous”
(28:12) Codie Sanchez thinks monopolies are unhealthy for the economy
(28:40) Codie Sanchez talks about Blackstone Inc.
(32:26) How Codie Sanchez built her audience from 0 to 1 Million
(39:23) Why Codie Sanchez’s favorite asset is her Newsletter
(42:09) How Codie Sanchez is growing her newsletter subscribers
(47:11) Codie Sanchez’s step-by-step content process strategy
(53:20) The latest numbers of Codie Sanchez’s holding company
(01:01:25) The book Codie Sanchez is planning to launch
(01:05:48) Eric Siu and Codie Sanchez talk more about work operations.
(01:08:28) The problem with buying businesses
(01:15:25) Three types of operators for your company
(01:28:53) Codie Sanchez’s learning stack right now
(01:33:55) B2C Marketing is always ahead of B2B
(01:38:01) Buy businesses with existing operations
(01:39:07) How to find Codie Sanchez Online
Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!
Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 40 min
October 13, 2023The Best Paid Acquisition Channels for Newsletters
In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
(01:21) An overview of the best ad sources for newsletters.
(03:15) Why do you need to make sure your newsletter doesn’t suck.
(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
(04:55) Strategies for buying low-priced ads.
(05:48) Why you should experiment and take ad ratings into account.
(08:38) The downsides of email co-registration.
(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
The Hustle
Morning Brew
‘The Best Paid Acquisition Channels For Newsletters’
Matt McGarry on X
Newsletter Operator
GrowLetter
Beehiiv
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
October 13, 2023 The Best Paid Acquisition Channels for Newsletters #2580
In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
(01:21) An overview of the best ad sources for newsletters.
(03:15) Why do you need to make sure your newsletter doesn’t suck.
(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
(04:55) Strategies for buying low-priced ads.
(05:48) Why you should experiment and take ad ratings into account.
(08:38) The downsides of email co-registration.
(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
The Hustle
Morning Brew
‘The Best Paid Acquisition Channels For Newsletters’
Matt McGarry on X
Newsletter Operator
GrowLetter
Beehiiv
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
October 12, 2023How Often Should Content Be Updated?
In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 12, 2023 How Often Should Content Be Updated? #2579
In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 11, 2023The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.
TIME-STAMPED SHOW NOTES:
(00:00) - Mark Manson on the self-help industry
(03:00) - Mark Manson's YouTube channel growth
(03:39) - YouTube is the most important platform today
(06:00) - Mark Manson talks about his experience in traditional media
(09:30) - Mark Manson talks about how his content evolved over time
(10:52) - The concept of "Content Moat"
(14:29) - Mark Manson talks about how he's developing his content production
(15:40) - How Mark Manson hit 1 million subscribers on YouTube
(18:11) - The most impressive creators on YouTube right now for Mark Manson
(21:00) - Nate O'Brien is done with YouTube
(21:41) - Creator burnout is normal and part of the process
(23:50) - "Debulshtize the self-help industry" - Mark Manson
(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant
(30:55) - Mark Manson's perfect level of fame
(36:40) - Mark Manson on building an audience
(37:41) - The Will Smith book deal
(40:50) - Is it really worth it to write a book?
(42:14) - Mark Manson talks about his content team structure, spending, and online reach
(45:14) - How many books Mark Manson has sold so far
(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'
(48:19) - Mark Manson talks about his blogs and SEO
(50:50) - Mark Manson talks about his mid-life crisis
(58:48) - How can people stop caring about what other people think about them?
(01:06:57) - Happiness comes from solving problems
(01:08:19) - Trying to avoid rejection is a sense of entitlement
(01:10:00) - Mark Manson on therapies
(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry
(01:17:00) - Mark Manson on building a community
(01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life.
(01:23:09) - What does a healthy relationship look like for Mark Manson?
(01:24:30) - Mark Manson on marriage
(01:31:10) - Modern-day dating advice
(01:40:20) - Check out Mark Manson's YouTube channel
Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!
Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Mark Manson’s YouTube Channel
Mark Manson's newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 42 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.