Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

October 05, 2023 How To Find The Best AI Marketers To Work With #2573
In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Find The Best AI Marketers To Work With.
(00:54) How to find marketers who are experienced at working with AI.
(03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best.
(03:36) Why it can sometimes take years to identify the best performers in your company.
(04:04) How to find people who can help marketers in your organization adapt to AI tools.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Newsletter Operator
Elon Musk biography
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 04, 2023Are Virtual Summits Still Relevant?
In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Virtual Summits Still Relevant?
(00:15) A quick definition and breakdown of what a virtual summit is.
(00:31) The details of the virtual summit that Neil recently hosted.
(01:05) Some of the steps that will help secure high attendance rates.
(02:49) The type of speakers Neil had at his virtual summit.
(03:12) How virtual summits can help you make connections and build leads.
(04:21) Practical tips on how to get started with a virtual summit and how to promote it.
(05:20) Why virtual summits are underutilized.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 04, 2023 Are Virtual Summits Still Relevant? #2572
In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Virtual Summits Still Relevant?
(00:15) A quick definition and breakdown of what a virtual summit is.
(00:31) The details of the virtual summit that Neil recently hosted.
(01:05) Some of the steps that will help secure high attendance rates.
(02:49) The type of speakers Neil had at his virtual summit.
(03:12) How virtual summits can help you make connections and build leads.
(04:21) Practical tips on how to get started with a virtual summit and how to promote it.
(05:20) Why virtual summits are underutilized.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 03, 2023Humans Using AI Outperform Humans Without AI by a LOT (Case Study)
In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
(00:07) The issues that arise when you use AI without human intervention.
(00:29) An overview of the case study on using AI to augment your work.
(02:41) How people overestimate AI in the short term and underestimate it in the long run.
(04:14) A breakdown of the numbers within the Harvard case study.
(05:02) Discerning between the three different forms of AI.
(05:38) Examples of practical use cases for AI that you may not have heard about.
(07:00) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
'Centaurs and Cyborgs on the Jagged Frontier'
'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality'
ChatGPT
ChatGPT 4
Sol Rashidi on LinkedIn
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
October 03, 2023 Humans Using AI Outperform Humans Without AI by a LOT (Case Study) #2571
In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
(00:07) The issues that arise when you use AI without human intervention.
(00:29) An overview of the case study on using AI to augment your work.
(02:41) How people overestimate AI in the short term and underestimate it in the long run.
(04:14) A breakdown of the numbers within the Harvard case study.
(05:02) Discerning between the three different forms of AI.
(05:38) Examples of practical use cases for AI that you may not have heard about.
(07:00) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
'Centaurs and Cyborgs on the Jagged Frontier'
'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality'
ChatGPT
ChatGPT 4
Sol Rashidi on LinkedIn
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
October 02, 2023X Turns To Google To Sell Ads
In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: X Turns To Google To Sell Ads.
(01:14) Why a partnership with Google is so beneficial for X, financially?
(01:43) The factors that could make this a more risky move for Google.
(03:06) Why this partnership is advantageous for both companies in the long run?
(03:30) How this could make X ads more expensive over time.
(04:14) Why you should go and try advertising on X.
(04:40) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
October 02, 2023 X Turns To Google To Sell Ads #2570
In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: X Turns To Google To Sell Ads.
(01:14) Why a partnership with Google is so beneficial for X, financially?
(01:43) The factors that could make this a more risky move for Google.
(03:06) Why this partnership is advantageous for both companies in the long run?
(03:30) How this could make X ads more expensive over time.
(04:14) Why you should go and try advertising on X.
(04:40) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
October 01, 2023Why B2B Creators Are The Next Big Thing
In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why B2B Creators Are The Next Big Thing.
(00:30) Gaps within the B2B marketing space.
(01:20) Opportunities and growth that content creation provides.
(01:40) Possible reasons for a lack of B2B creator content.
(02:22) Leveraging content for growing a B2B business.
(02:50) The future of B2B content creation.
(03:25) Advice to ensure your content is effective for B2B.
(03:52) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
September 30, 2023The Growing Trends With Businesses (Shopify, Flexport, etc.)
In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Growing Trends With Businesses.
(00:50) Benefits of focusing on your company’s mission.
(01:40) The role of interest rates on your company’s growth.
(02:33) Challenges of the current market.
(03:56) Doubling down on what is working and cutting the fat.
(04:33) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Shopify
Flexport
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
September 30, 2023 The Growing Trends With Businesses (Shopify, Flexport, etc.) #2568
In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Growing Trends With Businesses.
(00:50) Benefits of focusing on your company’s mission.
(01:40) The role of interest rates on your company’s growth.
(02:33) Challenges of the current market.
(03:56) Doubling down on what is working and cutting the fat.
(04:33) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Shopify
Flexport
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.