Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
12th
on Marketing
Favorites
1,719
Followers
Typical duration
21 min
per episode
If it hooks
25%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

October 10, 2023SEO Traffic Will Drop 15–20% With SGE
In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
(00:01) An overview of the article on SEO traffic by Insight Partners.
(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
(02:02) Google’s algorithm updates and the impact these tend to have.
(03:22) How SEO leaders should adapt and the benefits of diversifying.
(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Try SGE, a new way to search with generative AI
‘Generative AI, SEO, and what leaders should know: Google search in the future’
Insight Partners
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
October 10, 2023 SEO Traffic Will Drop 15–20% With SGE #2578
In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
(00:01) An overview of the article on SEO traffic by Insight Partners.
(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
(02:02) Google’s algorithm updates and the impact these tend to have.
(03:22) How SEO leaders should adapt and the benefits of diversifying.
(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Try SGE, a new way to search with generative AI
‘Generative AI, SEO, and what leaders should know: Google search in the future’
Insight Partners
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
October 09, 2023The Truth About Video Views on X (Twitter)
In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Truth About Video Views on X (Twitter).
(00:08) What sparked the debate about stats and posting videos on X.
(00:43) The difference between a YouTube view and a view on X.
(01:02) Short versus long-form content.
(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.
(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
X
Starlink
MrBeast on YouTube
Tucker Carlson on X
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
October 09, 2023 The Truth About Video Views on X (Twitter) #2577
In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Truth About Video Views on X (Twitter).
(00:08) What sparked the debate about stats and posting videos on X.
(00:43) The difference between a YouTube view and a view on X.
(01:02) Short versus long-form content.
(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.
(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
X
Starlink
MrBeast on YouTube
Tucker Carlson on X
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 08, 2023Should You Build In Public?
In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Should You Build In Public?
(00:08) Defining what building in public means.
(01:00) Neil offers his thoughts on the subject.
(02:05) Building in public, from Eric’s perspective.
(02:42) Examples of buildings in public successfully.
(04:00) Essential long-term considerations.
(05:58) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 08, 2023 Should You Build In Public? #2576
In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Should You Build In Public?
(00:08) Defining what building in public means.
(01:00) Neil offers his thoughts on the subject.
(02:05) Building in public, from Eric’s perspective.
(02:42) Examples of buildings in public successfully.
(04:00) Essential long-term considerations.
(05:58) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
October 07, 2023Our Thoughts On Selling Courses In Today's World
In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Give $100M Leads a read
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 07, 2023 Our Thoughts On Selling Courses In Today's World #2575
In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Give $100M Leads a read
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
October 06, 2023What Eric Learned From An E-mail Marketing Mastermind
In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind.
(00:18) Details about the Mastermind class Eric attended.
(00:55) Eric shares the main takeaways from the Mastermind lesson.
(01:59) Common pitfalls of an e-mail marketing campaign.
(03:45) Why co-registration approaches do not work.
(04:20) Qualities to look for in a good copywriter.
(04:46) Closing comments about the lesson.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to take a look at Matt McGarry and GrowLetter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
October 05, 2023How To Find The Best AI Marketers To Work With
In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Find The Best AI Marketers To Work With.
(00:54) How to find marketers who are experienced at working with AI.
(03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best.
(03:36) Why it can sometimes take years to identify the best performers in your company.
(04:04) How to find people who can help marketers in your organization adapt to AI tools.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Newsletter Operator
Elon Musk biography
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.