Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 17, 2023 Eric's Experiment with LinkedIn Thought Leader Ads #2610
In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
(03:37) Changing the profile URL to drive website visits
(04:33) Soft conversions work better than hard conversions on LinkedIn
(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
LinkedIn Thought Leader Ads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 16, 2023Sahil Bloom’s #1 Advice to All Content Creators
Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
(02:50) - No growth hacks, just countless hours of writing
(05:40) - Importance of creating content based on real experiences
(08:31) - Adapting to algorithm changes and finding what works
(09:25) - Sahil Bloom's growth on Twitter in the first year
(11:33) - Sahil Bloom's morning routine for creating content
(13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
(16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
(20:29) - The role of Holdco in building and launching businesses
(23:06) - The difficulty of scaling without a business background
(25:51) - The risks and challenges of income share agreements
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
30 min
November 16, 2023 Sahil Bloom’s #1 Advice to All Content Creators | Interview with Sahil Bloom
Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
(02:50) - No growth hacks, just countless hours of writing
(05:40) - Importance of creating content based on real experiences
(08:31) - Adapting to algorithm changes and finding what works
(09:25) - Sahil Bloom's growth on Twitter in the first year
(11:33) - Sahil Bloom's morning routine for creating content
(13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
(16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
(20:29) - The role of Holdco in building and launching businesses
(23:06) - The difficulty of scaling without a business background
(25:51) - The risks and challenges of income share agreements
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
30 min
November 14, 2023What We Are Seeing With AI SEO Right Now
In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 14, 2023 What We Are Seeing With AI SEO Right Now #2609
In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 13, 2023Shoppers Expected to Spend the Same or More This Holiday Season
In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ICSC’s 2023 Holiday Shopping Forecast
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 13, 2023 Shoppers Expected to Spend the Same or More This Holiday Season #2608
In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ICSC’s 2023 Holiday Shopping Forecast
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 12, 2023Apply Pressure or Feel It
In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
The Hard Thing About Hard Things and Ben Horowitz

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 12, 2023 Apply Pressure or Feel It #2607
In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Hard Thing About Hard Things and Ben Horowitz
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 11, 2023Diving Deeper on the LinkedIn UGC Strategy
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy

(00:29) LinkedIn UGC strategy explained

(01:36) LinkedIn gamifies UGC with badges

(02:20) Importance of focusing on KPIs and revenue

(03:26) Traffic vs. revenue in marketing

(04:10) Importance of traffic and conversions

(04:55) Applying AI and programmatic SEO to content

(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Olga Andrienko’s post
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.