Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 27, 2023Critical Agency Acquisition Mistakes
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Critical Agency Acquisition Mistakes
(00:32) Importance of retaining the top talent during the acquisition
(01:39) Need for founders to stay on board for knowledge transfer
(02:59) Importance of conducting thorough due diligence before acquiring
(03:56) Taking time for due diligence and decreasing the seller's advantage
(05:32) Key factors to consider during due diligence: churn, revenue, growth
(06:20) Importance of cultural fit and interviewing for it
(06:52) The Leader's responsibility to be closely involved in the acquisition process
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 27, 2023 Critical Agency Acquisition Mistakes #2619
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Critical Agency Acquisition Mistakes
(00:32) Importance of retaining the top talent during the acquisition
(01:39) Need for founders to stay on board for knowledge transfer
(02:59) Importance of conducting thorough due diligence before acquiring
(03:56) Taking time for due diligence and decreasing the seller's advantage
(05:32) Key factors to consider during due diligence: churn, revenue, growth
(06:20) Importance of cultural fit and interviewing for it
(06:52) The Leader's responsibility to be closely involved in the acquisition process
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 26, 2023Are Agencies Ripe For Rollups?
In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Agencies Ripe For Rollups?
(00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+
(01:44) Combining smaller agencies can generate more revenue and savings
(03:20) Cross-selling services between agencies can increase profitability
(04:34) Many agencies are looking to sell due to a lack of leads and high churn
(05:45) Agencies' valuations and expectations are declining
(06:54) Unrealistic expectations are hindering agency roll-ups
(07:00) The timing for agency acquisitions is getting closer
(07:20) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 26, 2023 Are Agencies Ripe For Rollups? #2618
In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Agencies Ripe For Rollups?
(00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+
(01:44) Combining smaller agencies can generate more revenue and savings
(03:20) Cross-selling services between agencies can increase profitability
(04:34) Many agencies are looking to sell due to a lack of leads and high churn
(05:45) Agencies' valuations and expectations are declining
(06:54) Unrealistic expectations are hindering agency roll-ups
(07:00) The timing for agency acquisitions is getting closer
(07:20) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
November 25, 2023Modern Content Marketing Vs. Old Content Marketing
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
(01:13) Importance of audience research and social media in modern content marketing
(02:18) Classic and modern content marketing methods are both effective
(03:05) Leveraging multiple channels for marketing success
(04:01) The importance of finding marketing channels that work
(04:50) SEO is still valuable and evolving
(06:41) Posting frequently with a unique point of view
(07:11) Importance of systems and processes in marketing
(07:35) Scaling marketing with systems and processes
(07:55) The meta lesson of using YouTube for content marketing
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Rand Fishkin Blog “The Final Chapter of My First Startup”

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 25, 2023 Modern Content Marketing Vs. Old Content Marketing #2617
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
(01:13) Importance of audience research and social media in modern content marketing
(02:18) Classic and modern content marketing methods are both effective
(03:05) Leveraging multiple channels for marketing success
(04:01) The importance of finding marketing channels that work
(04:50) SEO is still valuable and evolving
(06:41) Posting frequently with a unique point of view
(07:11) Importance of systems and processes in marketing
(07:35) Scaling marketing with systems and processes
(07:55) The meta lesson of using YouTube for content marketing
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Rand Fishkin Blog “The Final Chapter of My First Startup”
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
November 24, 2023The $68B SEO Industry Will Go Extinct?
In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The $68B SEO Industry Will Go Extinct?
(00:25) Discussion about Google's revenue and AdSense
(01:56) Possibility of Google using AI to give all search answers
(02:57) Potential lawsuits and credibility issues with giving all answers
(03:33) Prediction that AI will change search but not crush it
(05:01) Criticism of the statement that the SEO industry will not survive
(05:35) Mention of upcoming episodes on search generative experience
(06:05) Companies seeking advice on optimizing for AI engines
(06:18) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Fortune article on SEO

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 24, 2023 The $68B SEO Industry Will Go Extinct? #2616
In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The $68B SEO Industry Will Go Extinct?
(00:25) Discussion about Google's revenue and AdSense
(01:56) Possibility of Google using AI to give all search answers
(02:57) Potential lawsuits and credibility issues with giving all answers
(03:33) Prediction that AI will change search but not crush it
(05:01) Criticism of the statement that the SEO industry will not survive
(05:35) Mention of upcoming episodes on search generative experience
(06:05) Companies seeking advice on optimizing for AI engines
(06:18) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Fortune article on SEO
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
November 23, 2023The Sites That Dominate Affiliate Rankings
In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Sites That Dominate Affiliate Rankings
(00:29) Explanation of what product review affiliates are
(01:16) Reddit's dominance in product review rankings
(01:55) Quora’s significant jump in popularity
(02:49) Forbes' focus on affiliate revenue and content updates
(03:26) Importance of updating existing content for higher ROI
(04:45) Neil Patel's team's monthly updates strategy
(05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter
(05:27) Hypothesis on Reddit's ranking and monetization strategies
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ViperChill Post on X

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 23, 2023 The Sites That Dominate Affiliate Rankings #2615
In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Sites That Dominate Affiliate Rankings
(00:29) Explanation of what product review affiliates are
(01:16) Reddit's dominance in product review rankings
(01:55) Quora’s significant jump in popularity
(02:49) Forbes' focus on affiliate revenue and content updates
(03:26) Importance of updating existing content for higher ROI
(04:45) Neil Patel's team's monthly updates strategy
(05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter
(05:27) Hypothesis on Reddit's ranking and monetization strategies
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ViperChill Post on X
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.