Mind Muscle Project

This week the boys are joined by Simon Hill founder of Plant Proof and host of the Plant Proof podcast.Simon shares his incredible story harnessing the power of science to change his nutrition into a fully plant based one.
Simon helps to spread his positive message of a plant based diet to help not create healthier humans but also a healthier planet. No matter what diet you choose Simon has answers to many questions regarding the modern food system.
Simon Hill's Instagram - https://www.instagram.com/plant_proof/?hl=enSimon Hills Website - https://plantproof.com/
SIMON's links below...
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Simon's links:
Climate Change & the Food System:https://plantproof.com/animal-vs-plant-agriculture-in-the-era-of-climate-change/#create-a-jump-page-2
This is my blogOver 70 references3 months of research and work with the department of Sustainability at Sydney Uni. Working with non vegans. The article will give what I believe is the best summary out there (a few journals have asked me to reformat this and publish it - may do when I get time later this year)
2)Reducing food’s environmental impacts through producers and consumershttps://science.sciencemag.org/content/360/6392/987/tab-pdf
Plant-Based Diets for Reversing Disease and Saving the Planet: Past, Present, and Future
3) https://academic.oup.com/advances/article/10/Supplement_4/S304/5624055
The meat we eat today is not like the meat eaten in paleo era
4) http://davidkatzmd.com/article/paleo-meat-meets-modern-reality/
5 ) 15 x Surface area of Earth needed in order for our population to live like paleo ancestors:https://www.linkedin.com/pulse/paleo-pastrami-shrinking-planet-having-mammoth-eating-david
6) Switzerland study looking at vegans, vegetarians and omnivore nutrient intakeshttps://www.ncbi.nlm.nih.gov/pubmed/26502280
7) Plant Proof pyramidhttps://plantproof.com/veganfoodpyramid/
That's what I send to people who are interesting in transitioning to a more plant based diet so they know where to get their calories from.
Diversity is key of course.
Few more links guys on animal vs plant ag and efficiencies
https://www.pnas.org/content/115/15/3804https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5899434/
This article also discusses bioavailability of nutrients
“We find that although the characteristic conventional retail-to-consumer food losses are ≈30% for plant and animal products, the opportunity food losses of beef, pork, dairy, poultry, and eggs are 96%, 90%, 75%, 50%, and 40%, respectively. This arises because plant-based replacement diets can produce 20-fold and twofold more nutritionally similar food per cropland than beef and eggs, the most and least resource-intensive animal categories, respectively.”

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Every year seems to be getting more and more crazy in the fitness industry.
We're looking back on all the new gyms we managed to taste in 2019 and give our thoughts as to what will continue to grow and success and what we believe will ultimately fail.
From these insights you can apply lessons to your own business.
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This week we are joined by former Canadian National team endurance runner, sports journalist and best-selling author Alex Hutchinson to share the concepts he explores in his new book Endure. Alex is one of the most highly regarded endurance authors and shares openly the findings he got from writing his book in regards to the elastic nature of human limits. Dive in to learn the stories and wisdom of what it takes to break your athletic limits.
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This week on the show the boys address the Monday episode with Lierre Kieth and the controversial online response from the listeners.
After that they dive into some really good listener questions on Strength Training tips for field athletes, how to stick to tracking your sleep and training and how to incorporate cheat meals.
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The boys are joined by the Author of the 'Vegetarian Myth' to unpack all the lies and fallacies which uphold the Vegan diet. It's time to get woke.
Lierre Keith's Instagram - https://www.instagram.com/explore/tags/lierrekeith/
Lierre Keith's Website - https://www.lierrekeith.com/
Our episode sponsors - https://themindmuscleproject.com/partners
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Shownotes:Lierre explains how she became a vegan and why she wrote a book about it.(05:47)
In early 80's some of the most destructive foods that vegan eat haven't invented yet.(10:29)
Talk about the health problem she encounter through vegan diet.(13:07)
For something to live, something else has to die.(23:00)
Agriculture also does damage and destroy environment that affects biotic community.(31:36)
Talks about rapid growth population that some people don't want to talk about.(37:38)
If you're on a vegan diet, you're on nutritional drawdown.(40:44)
Factory farm food is kind of horrifying to eat.(45:32)
Talks about the effects of vegan diet to children, especially the babies.(58:44)

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The boys reflect this week on some of the most important lessons of 2019 and how they can make positive and effective changes for 2020.
Listen in on the valuable nuggets you can use to improve your business to be more profitable and more fun.
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Nick Rolnick is leading the charge with an old but newly popular training technique called Blood Flow Restriction. In 2018 it's not just an extra pump for a bodybuilder. New science and research is showing insane improvements in performance for fitness and strength. This is something special this week, enjoy.
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This week on the show the boys dig into some hilarious stories about Raph's 'birthing' course a part of his preparation to becoming a new dad.
Listener questions this week are around which type of programs are best to follow, adjusting intensity for the long term and their favourite books of 2019, enjoy!
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Yes! She's back!The incredible Hazel Gale is with the boys again to dive deep into the psychology behind our training.As the boys dig in deep again with Hazel topics around training purpose, mental over training and fitness depression take the fore front.
Hazel Gale's Instagram - https://www.instagram.com/hazel.gale/?hl=enHazel Gale's Website - http://hazelgale.com/
Our episode sponsors - https://themindmuscleproject.com/partners
Ask Questions on Instagramhttps://www.instagram.com/themindmuscleproject/?hl=en
Subscribe for email Updateshttps://themindmuscleproject.com/newsletter
Show notes:
Explaining about anxiety and why its important in our mental health.(07:13)
The self-referential element of the anxiety.(13:14)
Phobia can be misunderstood with the event and evaluating itself.(16:29)
We start living by the rules that affects our daily lives or routine.(24:45)
Anger and frustration is so powerful which gives us a purpose.(38:06)
Purpose enables us to set our goals meaningfully.(43:04)
I really hate sexism and any kind of gender inequality or anything to do with sexuality.(49:11)
How things have changed back in the old days about women and their status.(55:15)
I fully believe that men and women, when it comes down to our basic needs, values and our fears they are not different.(01:05:40)

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This week the boys talk about a topic which is on everyones minds coming into a new year... rebranding.
Potentially one fo the most important skills a business owner must acquire is the art of keeping their brand current and meaningful. Dive into the ways Rebranding should be done.
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