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In this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.

Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.

Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.

Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.

Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:33 – Why Awareness Is Everything
01:13 – UGC vs Influencers for Brand Growth
02:38 – Make the First Order Frictionless
03:44 – Customer Lifetime Value and CAC
04:25 – Building a Real Retention Funnel
05:26 – Segmentation for Repeat Purchases
06:34 – Why Subscriptions Matter for CPG
07:36 – Understanding Unit Economics of Scale
09:09 – Breaking Down Customer Acquisition Cost
10:02 – Why Profit Focus Can Hurt Growth
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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 Your best employee isn’t lazy. They’re running on empty. This video explains how employee burnout really starts, why it often goes unnoticed, and what happens when leaders wait too long to act.

You will learn how to spot early behavior changes, tell the difference between burnout and poor fit, and understand when recovery is possible and when it’s not. The video also explains how meeting overload, client stress, and nonstop work slowly break strong performers.

If you want fewer mistakes, fewer complaints, and healthier teams that last, this breakdown shows what to watch for and what to change early.

Get help running stronger teams with My Amazon Guy:
https://bit.ly/4jMZtxu

#EmployeeBurnout #BusinessManagement #LeadershipTips #CompanyCulture #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps: 
00:00 – Why burnout confuses business owners
01:19 – Agency work and nonstop workload pressure
03:45 – When burnout becomes permanent
06:21 – Wrong seat vs burnout explained
08:40 – How burned out employees hurt teams
10:53 – Early warning signs of burnout
12:32 – Why meetings cause employee stress
15:16 – Burnout vs quiet quitting
17:45 – Why recovery usually fails
19:35 – Advice for burned out employees
21:45 – Culture, learning, and final thoughts

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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We've been seeing a swarm of various women's health products being removed from Amazon due to restricted amazon products policy violations. Noah Wickham from My Amazon Guy explains the situation, highlighting compliance for amazon restricted categories and the importance of understanding amazon restricted product approval. This video is crucial for amazon sellers to navigate the complexities of prohibited products amazon policies and avoid issues.

Amazon is flagging women’s health supplements and vaginal health products as medical devices under restricted products policy. Learn what 510K FDA clearance means, why listings are being removed, and how compliance, labeling updates, and medical device registration affect your Amazon account.

Amazon Medical Device Link: https://amzn.to/4qCpe6V

FDA Submission:  https://www.fda.gov/medical-devices/premarket-notification-510k/510k-submission-process

Need help fixing suspended listings and compliance issues? Book a call with us here: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:00 – Women’s Health Listings Being Removed
00:16 – Restricted Product Policy Violation Explained
00:29 – Why Supplements Are Being Classified as Medical Devices
01:24 – What Is FDA 510K Clearance
02:03 – Why Appeals Are Getting Rejected
02:23 – FDA Registration and Compliance Requirements
02:52 – Labeling Changes You May Need to Make
03:26 – Marketing Restrictions and FDA Claims Warning
03:54 – How to Get Help Fixing Suspended Listings
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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We discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon.

Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results.

Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu

#AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:22 – Sponsored Products vs Sponsored Display behavior
01:05 – Why attribution delays happen on Amazon
01:55 – How reporting delays affect optimization timing
02:16 – Vendor Central vs Seller Central bid changes
02:52 – Why suggested bids should not be trusted
03:00 – Optimize existing campaigns vs restructuring
03:38 – Testing keywords without killing performance
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Having trouble with OTP codes sent to group emails? This video shows you how to access them through G Suite. Learn practical email tips and effective email management strategies using google workspace to streamline your verification process and maintain access to your accounts. 

Learn how to access OTP codes from shared group emails when logging into social media and business tools. This video shows how groups.google.com lets teams view verification emails, inbox history, and missed login messages. Ideal for founders and teams using Google Workspace, group emails, and shared inbox access.

Need help or business advise? Book a call with us: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Trouble logging into social accounts
00:23 – Why OTP codes fail with group emails
00:26 – Where to access group emails in Google
00:34 – Finding verification codes instantly
00:53 – Viewing old emails you missed
01:15 – Why every growing team needs this
01:21 – Why Google Workspace works well for teams
01:45 – Using simple tools to solve access issues
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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 Amazon sales do not only come from Amazon ads.
Some brands send traffic from social platforms and track every sale back to Amazon listings.
This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.

Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.
The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.
It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.

Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu

#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit:

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Steven Pope, founder of My Amazon Guy, examines the journey of YouTube stars Alex Hormozi and Steven Bartlett, focusing on their breakout moments and pathways to business success. This analysis provides valuable youtube tips and insights into how to be successful in the digital space. Discover the entrepreneur motivation behind their widespread recognition and influence.

Long-term YouTube growth comes from consistent posting, strong thumbnails, and clear content focus over time. This video breaks down creator growth patterns, packaging changes, A/B testing decisions, and why volume and patience matter. Learn how content strategy, interviews, shorts, and visual changes impact reach, retention, and audience trust.

If the channel is stuck repeating the same views every month, it’s time to pressure-test the strategy with real numbers and hard feedback. Book a call with us: https://bit.ly/4jMZtxu

#YouTubeGrowth #ContentStrategy #CreatorEconomy #VideoMarketing #audiencebuilding 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:36 – Reviewing Early Videos to Find Breakout Patterns
02:10 – Why Old Videos Get Views After Fame Arrives
03:32 – How Appearance, Persona, and Packaging Changed Over Time
05:31 – Interview Style vs Presenter Style in Long-Form Content
07:29 – Why Guest Choice Expands Audience Reach
09:00 – Using AI Summaries to Decide What Content Is Worth Watching
11:09 – Practical vs Philosophical Content Differences
12:59 – The Missing Years in Creator Growth Stories
15:02 – Slow Grind, Small Audience, and Long-Term Payoff
17:05 – How Big Guests Were Booked Before Massive Fame
18:46 – Shorts Volume Strategy and Content Scale
20:18 – Packaging, Thumbnails, and Growth Acceleration
21:52 – Business First, Content Second Pattern
23:40 – Starting Content Early vs Waiting for Success
25:08 – Thumbnail Strategy Changes and View Growth
27:06 – Why Consistency Compounds Over Time

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth.

Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability.

The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1

Vist their website: https://thenewwarehouse.com/

Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu

#EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:44 – Why warehousing expectations keep rising
02:13 – How logistics education gaps hurt founders
03:57 – Why most brands ignore fulfillment until it hurts
05:24 – When self-fulfillment stops making sense
06:51 – Order volume signals that trigger a 3PL move
07:59 – Seasonal demand and labor planning risks
08:54 – Why brands leave 3PLs and go in-house
10:51 – True cost comparison of 3PL vs self-fulfillment
11:52 – How big platforms changed fulfillment standards
13:27 – Why robots and warehouse tech are often just for show
14:22 – Customer demand for real-time order visibility
15:35 – Consolidation and specialization in 3PL services
16:49 – Why boutique warehouses still win for some brands
18:19 – How fast shipping reshaped logistics expectations
20:14 – The hidden cost behind instant delivery
21:54 – Why founders must understand the full fulfillment process
22:40 – Why operations experience matters before scaling
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.

Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.

Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu

#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:03 – Clicks without sales explained
00:16 – What keyword relevancy really means
00:39 – Why matching keywords still fail
00:54 – Data-based relevancy explained
01:37 – Why clicks happen at certain hours
01:56 – Checking ad reports by hour
02:00 – Budget rules to control spend
02:28 – TACoS and organic rank connection
03:21 – PPC sales and organic growth rule
03:33 – When keywords should be negated

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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In this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture.

Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business.

Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Playing Chess While Tying It to Business  
00:45 - Former Chess Coach Shares Rating and Experience  
01:40 - How Thinking Ahead Applies to Business Decisions  
02:50 - CHAD System for Strategic Business Thinking  
04:00 - Tactical Play and Business Parallels  
05:00 - Board Control and Long-Term Strategy  
06:30 - Pressure Builds: Decision-Making Under Stress  
08:00 - Making the Wrong Move in Game and Business  
09:30 - Losing Position: Realizing Mistakes  
11:00 - Analyzing Recovery Options After a Setback  
13:30 - Losing Material and Strategic Blunders  
16:00 - When You Feel Like Giving Up in Business  
17:30 - Finding Small Wins in a Bad Situation  
20:00 - Final Blunders and Reflections on the Loss  
23:00 - Should I Even Post This? Business Meets Reality

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show