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Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts.

This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday.

What You’ll Learn

- Why Amazon Rufus price history is inaccurate
- How Rufus differs from Keepa’s price tracking
- How incorrect price history reduces conversion rates
- Why dynamic pricing may backfire under the new system
- What sellers should do to protect pricing perception

If you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples.

#AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing 

Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0


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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Are your Amazon sales stuck despite good performance, especially when relying on limited advertising? 

This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth.

#AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing

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Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu.

Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

How My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly from real clients about how My Amazon Guy has helped them navigate the complexities of selling on Amazon, from dealing with Amazon suspensions to increasing sales with expert PPC management.

At My Amazon Guy, we understand the struggles Amazon sellers face, whether it’s the frustration of seller support, dealing with suspended accounts, or managing the constant changes in the Amazon ecosystem. Our clients come to us when they’re tired of hitting dead ends, and we’re here to provide the peace of mind they need.

Stop the Amazon nightmare now, schedule a call and get expert help managing your business risks! https://bit.ly/4jMZtxu

#AmazonSellerSupport #AmazonSuspension #AmazonPPC #AmazonAds #ppcmanagement 

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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - Amazon Seller Fears in 2025: Why Business Is at Risk
00:10 - The Reality of Amazon Account Suspensions
00:23 - How Sellers Are Overcoming Amazon’s Brutal Challenges
01:04 - Client Testimonials: Why Our Clients Trust Us
02:09 - How We Handle Amazon Issues for Sellers
02:43 - The Peace of Mind That Comes with Expert Support
03:43 - How We Help Amazon Sellers Focus on Their Brand, Not the Stress

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.

Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.

⏱️ What You’ll Learn in This Amazon PPC Tutorial

✔️ How Amazon PPC decides who wins the top of search
✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display
✔️ How to set up a profitable auto campaign (step-by-step)
✔️ How to set manual targeting using broad, phrase & exact match
✔️ How to choose the right PPC keywords using Helium 10
✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history
✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work
✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)

Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - What is Amazon PPC and how it works
01:00 - Sponsored products vs sponsored brands
02:00 - Why bidding on your own brand is powerful
03:00 - Campaign types overview
04:00 - Setting up a basic auto campaign
05:00 - Product targeting and selection
06:00 - Understanding Amazon targeting options
07:00 - Bidding strategy for new campaigns
08:00 - Placement modifiers explained
09:00 - Where your ads show up on Amazon
10:00 - Rest of search and product page placements
11:00 - How Amazon decides who shows up
12:00 - Bid adjustment strategy explained
13:00 - Top of search and bid stacking
14:00 - Relevance and data-driven ranking
15:00 - Manual targeting campaign setup
16:00 - Keyword match types: broad, phrase, exact
17:00 - Using Helium 10 for keyword research
18:00 - Choosing keywords with volume and relevance
19:00 - Starting small with 5–10 keyword targets
20:00 - Bidding tips and keyword match advice
21:00 - Down-only bidding and why it helps
22:00 - Budget strategy for new campaigns
23:00 - Final setup advice and wrap-up

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving your Amazon PPC campaigns, and using the Search Term Impression Share Report to optimize your ads effectively.

When sales are low, traffic dips, and you're facing the challenges of a competitive marketplace, it’s the perfect time to double down on keywords, optimize your bids, and refine your strategies. Noah Wickham provides actionable advice on how to improve your Amazon rankings, adjust your bids for top of search and rest of search, and how seasonal products should be handled for maximum impact during your low sales periods.

Ready to optimize your Amazon ads and boost your sales? Book a strategy call with one of our experts today and get personalized insights to grow your business! https://bit.ly/4jMZtxu

#AmazonAds #EcommerceGrowth #BlackFriday2025 #AmazonSellingTips #salesoptimization 
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 – Should you outsell your competition on keywords when sales are low to rank for keywords?
01:07 – Why are impressions recovering but sales still low during Black Friday week?
02:08 – Is it best to wait for December for better sales if Black Friday sales are poor?
05:30 – How much should I increase my product price without affecting sales momentum?
07:51 – How do I structure ads for a small niche category with limited keywords?
09:30 – How can I use the search term impression share report to optimize my campaigns?

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.

It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.

Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.

If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Amazon Ads platform changes and seller frustration
00:32 – Why missing country filters cause reporting problems
01:15 – Using the search bar to filter campaigns by country
01:53 – Viewing country-specific campaigns without switching accounts

________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

The world of Amazon selling in 2025 is drastically different, and it’s harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He shares insights into how you can overcome the competitive landscape and stay ahead in the game.

One of the key changes that can impact sellers in 2025 is China’s tax regulations, which will level the playing field for Amazon sellers competing against Chinese manufacturers. While it’s harder than ever to create a lookalike brand, there are still opportunities to create unique products and innovate your way to success, as shown by  @ZipStringHQ   success on Shark Tank.

Don’t wait for 2025’s challenges to hit, schedule a call now and learn how to stay competitive on Amazon! https://bit.ly/4jMZtxu

#AmazonSelling2025 #PrivateLabelStruggles #AmazonSellingTips #AmazonChallenges

----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - Amazon Sellers’ Challenges in 2025
00:25 - China’s Tax Changes and How They Affect Amazon Sellers
01:02 - Is Private Label Still Possible in 2025?
01:35 - The Secret to Success: Creating a New Product Genre
02:12 - Why Agencies Fail to Automate and How It Hurts Amazon Sellers
02:54 - The Importance of Process Over Expertise in Scaling on Amazon
03:39 - Recruitment Tips for Growing Your Amazon Team in 2025

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.

When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.

Struggling with your DSP campaigns? Let’s talk! Book a call with our experts and find out how we can optimize your strategy for better results: https://bit.ly/4jMZtxu

#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy 

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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 – Not every brand works with every strategy
00:15 – Question from client about DSP for organic lavender products
00:28 – Results after a month: Poor performance with DSP
00:47 – LinkedIn post: “Successful brands invest in DSP”
01:03 – Introduction of WWII image analogy
01:24 – Airplanes analogy: Importance of unseen failures
02:09 – Transition to strategy discussion: DSP is not for every brand
02:15 – Explanation of DSP and its effectiveness
02:33 – Time for results: DSP effectiveness takes time
02:46 – Analogy: Plane shot in fuselage vs. pilot shot
03:02 – The importance of aligning client goals with DSP
03:23 – Suggesting actions to manage DSP and client expectations
04:05 – Importance of using communication channels over DMs
04:49 – Recap and transparency in DSP discussions
05:21 – Advocating for the client and handling setbacks
06:09 – Acknowledging strategy failures as part of the job
06:30 – Maintaining client trust after a strategy doesn’t work
06:48 – Exploring solutions and possible retention strategies
07:01 – Pausing the contract or refunding the client
07:14 – Keeping clients happy and preserving long-term relationships
08:03 – Recognition of a turning point in the client’s perception
08:16 – Final thoughts on advocating for the client and being proactive

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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In this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.

Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.

#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips 

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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

00:00 – Start of webinar
01:15 – Why you should build your own store (avoiding Amazon dependency)
04:30 – Importance of owning customer data
07:00 – The cost of selling on Amazon: Fees and margins
10:00 – Why Q4 is a great time to launch a direct-to-consumer brand
12:30 – How to build a strategy that works for both Amazon and direct-to-consumer
15:00 – Creative refresh for your brand and listings
18:00 – The importance of UGC (user-generated content) in advertising
21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies
24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising
28:00 – Email and SMS marketing strategies
32:00 – Website optimization for conversion
35:00 – Best practices for listing optimization
38:00 – Using SEO and copywriting for better product listings
42:00 – Brand story and A+ content for building trust and conversions
46:00 – Technical performance: Site speed and reducing friction
50:00 – Inventory management and fulfillment strategies
54:00 – Tracking attribution setup and tools
57:00 – Retention strategies: Customer lifetime value and remarketing
60:00 – Providing a customer experience that beats Amazon
63:00 – January reset: Post-Q4 strategy and remarketing
67:00 – Q&A session
1:15:00 – Listing optimization Q&A
1:28:00 – Review of a listing: Analysis and optimization tips
1:35:00 – Final Q&A on listing and optimization questions

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Struggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.

#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTips

ired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

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Timestamps:
00:00 - Starting PPC Ad Improvements on Amazon  
00:15 - What Are Negative Keywords  
01:09 - Using Negative Keywords the Right Way  
02:17 - What Is ACOS and Why It Matters  
03:34 - Understanding Profitable KPIs for Ad Spend  
04:09 - How to Find Wasted Spend in Targeting Tab  
05:25 - Evaluating Sales and Spend Over Time  
05:30 - Starting Bids for Each Match Type  
06:14 - Bid Strategy Using ACOS and Conversion Rate  
07:25 - Example Math for Setting Amazon Ad Bids  
08:15 - Ideal Bid Strategy for Auto Campaigns  
09:06 - Why Bids Need Real Data and Adjustments  

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show