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A groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta, is set to completely transform the way sellers advertise on Amazon. With AI-driven prompts and video integration now possible within campaigns, this is a massive shift towards more dynamic, personalized advertising strategies.

Don’t let your Amazon ads fall behind, schedule a call now and revolutionize your strategy! https://bit.ly/4jMZtxu

#AmazonAds #AIAdvertising #AmazonSellers #AmazonMarketing #amazonppcnews
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - Introduction to the biggest Amazon ads change in years
00:21 - The new AI prompts in Amazon ads
01:10 - Video ad integration in campaigns
01:47 - The potential impact of AI on ad targeting
02:24 - Bulk files and prompts in Amazon ad campaigns
02:54 - The role of AI in the future of advertising
03:21 - Traditional ads vs. AI-powered ads: What’s more effective?

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Should You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon Guy, breaks down the importance of branded term ads and how they help protect your market share on Amazon.

If you sell a product with limited brand loyalty and a relatively low search volume, advertising your branded terms isn’t just beneficial – it’s essential! By utilizing Amazon PPC defensive campaigns, you ensure that competitors don’t steal your sales by showing up for your branded keywords. Branded keyword targeting can prevent competitors from taking over your top spots and ensures your Amazon listings remain visible.

Protect your brand and market share today, schedule a strategy call with our team and let us help you optimize your branded terms PPC campaigns! https://bit.ly/3ZlHh6G 

#AmazonAdvertising #PPCCampaigns #BrandProtection #EcommerceGrowth #AmazonSellers
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 – Are you wasting money on branded terms?
00:07 – Addressing a common question from a seller about branded terms
00:23 – How Amazon Ads works with branded terms
00:36 – Example with Ducky Doorstoppers brand and their sponsored ads
01:01 – Explanation of Amazon’s ad positioning with multiple products
01:14 – Customer behavior when searching for branded terms
01:39 – Branded search volume and brand loyalty
02:07 – Why advertising on your branded terms makes sense for smaller brands
02:33 – The impact of not advertising on your branded terms
03:16 – Protecting your brand from competitors advertising on your terms
03:51 – Why it’s crucial to consistently show up first for your branded terms
04:01 – The importance of maintaining brand control on Amazon
04:42 – Conclusion: Should you advertise on your branded terms?
05:02 – Final thoughts on PPC campaigns and brand protection

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Amazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to dominate the top search placements for their brand name and keywords. This tactic ensures competitors can’t bid on your branded terms, increasing brand visibility and customer retention. However, there’s a catch—it's not cheap! We dive into the costs of securing these top spots and discuss the pros and cons, especially for smaller sellers with limited budgets.

If you're looking to protect your brand and improve its visibility on Amazon, this video breaks down the costs, potential benefits, and why this feature may be more suited for larger brands. Get all the details on how it works, what you need to consider, and whether it's worth the investment for your business.

Struggling with protecting your brand on Amazon? Book a call with My Amazon Guy today and let us help you navigate the cost of reserving your share of voice! https://bit.ly/4jMZtxu

#AmazonAdvertising #BrandProtection #ShareOfVoice #AmazonPPC #EcommerceTips

Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Need personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxu

Timestamps:
00:00 - Self-Targeting Campaigns on Amazon
00:06 - What is Amazon’s Reserve Share of Voice?
01:05 - How Reserve Share of Voice Helps Your Brand
01:31 - The High Cost of Reserve Share of Voice
02:43 - Why Big Brands Benefit from This Feature
03:15 - Why Smaller Brands May Struggle with the Cost
04:43 - The True Cost of Maintaining Share of Voice
05:50 - Lifetime Budget vs. Monthly Budget: What You Need to Know
06:28 - Conclusion: Is It Worth It?

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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In this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you’re navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy.

Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu

#AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising
---------------------------------------------
Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - Growing Your Brand Off Amazon
00:12 - Can Small Brands Benefit from DSP Advertising?
01:05 - Why Focus on Meta and Email Marketing First
02:05 - Testing Sponsored Display Before DSP
02:43 - What Makes DSP Different from Sponsored Display
03:16 - Recommended Meta Budget for Small Brands

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category.

The benchmarks include data such as the average cost per click (CPC), where the user's CPC can be compared with the benchmark for the same category, giving insight into whether they are overspending or underperforming. Similarly, the report tracks metrics like cost per purchase and purchase rate for new-to-brand customers. By comparing these values, sellers can see how their performance stacks up against competitors in the same category.

The introduction of benchmarks allows sellers to make more informed, data-driven decisions by offering insights into whether their campaigns are on track with the industry standard or if adjustments are needed. This is particularly valuable for sellers who may be uncertain about their advertising strategy or spending, providing a clearer perspective on how they compare with competitors.

The video encourages users to explore this new benchmark feature within their Amazon Advertising console and take action based on the insights provided, potentially optimizing their campaigns or making necessary adjustments to improve performance relative to their category.

#AmazonAds #AmazonMarketing #EcommerceGrowth #AmazonBenchmarks #adperformance 

Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Need personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxu

Timestamps:
00:00 - Amazon Ads Benchmark Report
01:20 - Comparing Your Campaign to Competitors
02:30 - Understanding Cost Per Click and Cost Per Purchase
03:10 - What Does This Benchmark Data Mean for Your Brand?
04:00 - How to Use Benchmark Data for Better Amazon Ads

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Ever wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management to rapid pivots, we share the key processes that allow us to deliver exceptional results—quickly.

You'll learn about:
✅ How to handle client crises without losing focus
✅ The importance of flexibility and speed in business
✅ Key strategies for growing sales and profitability on Amazon
✅ Why speed to execution beats perfectionism
✅ Best practices for onboarding clients and proactive communication

This video is packed with real-world insights from someone who’s scaled a successful Amazon agency and managed hundreds of clients. If you want to learn how to grow your business on Amazon and stay ahead of the competition, this is a must-watch!

Watch this next:
https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4s

We hired 300 interns in 23 days!
https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23"

Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:

00:00 - Managing Hundreds of Amazon Seller Accounts
00:59 - Crisis Management at My Amazon Guy
02:00 - Flexibility vs. Rigidity in Agency Processes
04:23 - How We Onboard Clients in 24 Hours
05:23 - Speed and Proactive Work in Amazon Services
06:07 - The Two Main Goals for Amazon Sellers: Sales and Profit
07:00 - The 4 Key Elements to Growing Your Amazon Business


Running hundreds of "amazon seller account" can present unique "business strategy" challenges, often leading to constant crises that require quick thinking and robust "business tips". At My Amazon Guy, we manage a significant "ecommerce business" operation, touching over a thousand brands annually through both full management and individual services like A+ content. This extensive engagement highlights the realities of scaling an "agency" in the "online business" space, where effective "sales" strategies are crucial for sustained growth.


Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
#AmazonAgency #AmazonGrowth #EcommerceSuccess

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AI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online business, stay competitive, and boost profits. We’ll showcase our top four recommended AI tools that can give your eCommerce strategy an edge, helping you grow your business and increase sales. Don't miss out on how AI is transforming the future of online selling!
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl"

Timestamps
00:00 – AI and its importance for sellers
01:00 – Overview of Google Gemini for image generation
02:30 – Using Canva to enhance AI-generated images
03:30 – Introduction to Claude and its writing capabilities
04:45 – How Claude can assist with keyword research and descriptions
06:00 – Perplexity: Market analysis and competitor research
08:00 – Using Perplexity for product research and iteration
09:30 – ChatGPT for idea generation and creativity
11:00 – Why Perplexity is the best all-in-one AI tool
12:30 – Final thoughts on choosing the right AI platform

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Instagram: https://www.instagram.com/stevenpopemag/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.

Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3

Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu

 #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTips

Watch these videos on YouTube:
https://youtu.be/WukdCZ6WVbc

https://youtu.be/8w8bP3jH37g

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Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3

Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - How to Best Utilize Amazon Audiences
00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?
00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns
01:00 - How Audience Groups Affect Bid Adjustments and Campaigns
01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign
02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results
02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.

Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxu

Dominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3

#AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowth

Watch these videos on YouTube:

https://youtu.be/5GRLt5cyw_E

https://youtu.be/WukdCZ6WVbc

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Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Why YouTube Is a Must for Sellers  
00:18 - The Video That Started It All  
00:32 - How YouTube Drove $10 Million in Sales  
00:41 - Why YouTube Converts Better Than Sales Calls  
01:06 - When Steven's Dad Took Over Sales  
01:45 - Using Live Q&As to Build Trust  
02:13 - The Power of Good Thumbnails  
02:45 - Ranking #1 with Simple Video Content  
03:01 - Shoot a Video for Every Question  
03:29 - YouTube Is Cheap, Scalable, and Long-Term  
03:56 - Why You Need to Watch Your Own Sales Tape  
04:19 - The Real Problem: Identifying Prospects  
04:35 - How to DM and Book Calls via LinkedIn  
05:00 - Why Boring, Niche Videos Work Best
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

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Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.

Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.

We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits.

As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes.

If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

👍 Like the video, comment your questions, and share it with other Amazon sellers!

Learn more: https://myamazonguy.com

#AmazonPPC #AmazonAds #AmazonFBA #AmazonSEO #MyAmazonGuy #AmazonAgency #GrowAmazonBusiness #AmazonMarketing #AmazonSellerTips #AmazonUpdates #SponsoredProductVideo #AmazonAdvertising

Get the Ultimate Q4 Playbook for Amazon sellers and close the year strong with better ads: https://bit.ly/46Wqkm3

Stop wasting ad spend, get expert help setting up these new video ads before they cost you more:https://bit.ly/3ZlHh6G 

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Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Amazon Is Out of Space for Ads
00:25 - Amazon Unboxed Conference Gets Criticized
01:06 - New Ad Format: Sponsored Product Video Explained
01:55 - Where Video Ads Might Appear in Search Results
03:00 - Difference Between SPV and Sponsored Brand Video
04:00 - AI Text Generation and Unified Campaign Manager
04:47 - What Is Ad Agent and Why You Should Be Cautious
05:50 - Creative Agent AI for Video Ads
06:50 - Final Thoughts and Negation Tip for Auto Campaigns
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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