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During the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.

Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu

#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Why most sellers forget to raise prices during Q4
00:21 – How higher conversion offsets price increases
01:08 – A $125K case study from one price change
01:33 – How to avoid losing the Buy Box
02:20 – Why testing pricing is low risk in Q4
02:45 – Most sellers discount when they should raise
03:38 – What Black Friday really means for profits
04:00 – FBM as a backup if FBA runs out
04:43 – Personal example: driving to UPS to keep selling

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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It's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season. 

Before building your next amazon ppc strategy, get clarity on what’s missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Why Christmas PPC campaigns matter
00:40 – Why Sponsored Products should get most budget
01:41 – Manual targeting for holiday gift keywords
02:48 – Finding gift keywords buyers actually search
03:50 – Validating keywords directly on Amazon
05:00 – Seasonal keyword strategy and end dates
05:35 – Bidding higher on gift keywords
06:38 – Campaign settings and bid adjustments
08:04 – Budget planning for short holiday campaigns
08:55 – Reviewing data and fast optimizations

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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what’s changing before it costs you conversions or account health.

You’ll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and how their silent variation page update could affect your sales. The video also covers Amazon’s push for more discounts and ad spend, and how sellers should prepare their strategy heading into 2026.

Don’t let Amazon's new rules ruin your 2026 plan, get a free custom strategy call now: https://bit.ly/4jMZtxu

#AmazonUpdates #AmazonSellers #FBA2025 #EcommerceTips #amazonnews 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Updates Weekly Now
00:29 - New Title Requirements in 2025
02:28 - Search Query API: Big Data Change
04:07 - Two-Part Titles Survey from Amazon
06:06 - Impact of Short vs. Long Titles
08:01 - Amazon Is Crawling Brand Websites
10:40 - FBA Prep Service Ends in 2026
13:57 - Feedback Abuse Gets Easier in 2025
16:49 - Amazon Rufus Tracks Order History
19:31 - Rufus AI: Real SEO Impact or Hype?
21:00 - Subscribe & Save Now Costs Sellers More
23:00 - New Variation Pages Launched
25:57 - Limiting Variations to Improve Sales
27:37 - Amazon Price History Feature May Hurt You
31:00 - Final Thoughts on Rufus and Pricing Strategy

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.

Book a call with our team and get expert help: https://bit.ly/4jMZtxu

#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - 2026 Amazon SEO Patch Notes
00:13 - Rufus and Why It Doesn’t Affect SEO
00:40 - Organic Sales and Ranking Factors
01:40 - Click-Through Rate Is Still Critical
02:53 - Why Main Image Changes Everything
04:08 - PPC Impacts Organic Ranking
06:14 - CTR Example: Cookie Baking Sheet
08:00 - A+ Content Indexing Still Matters
09:30 - How to Check and Use Alt Text
11:00 - Missed SEO Opportunities by Big Brands
12:20 - Example of Poor SEO in a Listing
13:40 - Conversion Rate and Off-Amazon Triggers
15:00 - Finger-in-the-Air Data: How We Track SEO Signals
16:00 - Rufus Hype vs Reality: No Impact Yet
17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.

Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.

Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2K

Not sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu

#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Why Q5 Is Overlooked by Sellers
00:42 – What Is Q5 and Why It Works
01:10 – New Year, New You Deal Window
01:47 – Deal Fees and Worth Testing
02:23 – Using Brand Cart Abandoners
03:13 – Buying What They Didn’t Get
03:50 – Final Push for Year-End Orders
04:05 – Adjusting Ads: Bids vs Budget
04:12 – AMC Audience Retargeting Strategy
04:38 – Category + Branded Campaign Setup
05:00 – Closing Thoughts and Final Tip
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.

Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.

Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Fee Increases Are Coming  
00:50 - Fulfillment Fee Changes by Price Tier  
02:27 - Misleading Discount Language Explained  
04:14 - High-Priced Product Fee Changes  
05:02 - Low Inventory Fee Adjustments  
06:22 - Inbound Placement Fee Increase  
08:00 - New Inbound Defect Fee: 60¢ Per Unit  
08:45 - Aged Inventory Fee Hike Explained  
10:05 - Bulky Product Fee Hits in 2026  
11:00 - New Coupon Fee Cap  
11:37 - AWD Storage and Transport Fees  
12:29 - MCF and Buy with Prime Fee Changes  
13:08 - Why “On Average” Fee Language Is Dangerous  
14:19 - Final Thoughts and Where to Get the Full Spreadsheet
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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.

Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.

This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.

Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu

#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Losing the Drive to Make Content
01:36 - Why I Handed Off the YouTube Reins
03:16 - Getting Laid Off and Betting on Myself
04:53 - Starting My Amazon Guy With No Plan
06:44 - Talking With My Son About Losing
08:46 - Struggles of Being an Agency Owner
10:23 - SEO, PPC, and My YouTube Strategy
13:02 - What AI Says About My Amazon Guy
15:21 - Mina, Motivation, and Health
17:22 - MBA and Career Shifts After Setbacks
19:43 - How Asperger’s Shaped My Career Path
22:16 - From TV Reporting to Amazon SEO
25:00 - Early Amazon Days and FBA Beta
27:01 - The Rise and Fall of Aggregators
28:16 - Motivation, Doubt, and Restarting Content
30:01 - The Real Work Behind Selling on Amazon
31:01 - Teaching, Scaling, and Finding Purpose Again
32:44 - Consistency Over Everything
33:59 - Final Thoughts and Commitment to Return

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.

Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.

What You’ll Learn:

- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon
- The importance of investing in what you know and solving real customer pain points
- The challenges of navigating Amazon’s platform and how to overcome them
- Why building a brand with a strong identity can set you apart in a crowded marketplace
- The power of leveraging content and brand awareness to drive growth

If you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.

Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu

#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Cologio's Beginnings
01:10 - How Jason and Heather Got Started with Amazon
02:40 - The Transition to Private Label Products
04:10 - Overcoming the Challenges of Selling on Amazon
06:50 - The Pain Points in the Pet Industry
08:15 - The Importance of Execution and Action
10:30 - Favorite Aspects of Building a Brand
12:20 - The Creative Process Behind Cologio
14:00 - The Road to Building a Successful Pet Brand
16:10 - The Future of Cologio and Upcoming Products
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.

A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success.

What You’ll Learn:

- How to structure your Amazon ad account for better organization and clarity
- Why Amazon portfolios are key for efficient ad management
- The best practices for creating and naming campaigns and ad groups
- How to optimize your targeting strategy to avoid wasting ad spend
- How bulk file operations can make optimizations quicker and easier

If you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!

Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu

#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Introduction: Common Issues with Amazon Ads
00:14 - Why Proper Ad Account Structure Matters
00:34 - Understanding Amazon Portfolios and Their Importance
01:13 - Organizing Ads by Business Line and Product Categories
02:01 - Filtering by Portfolio and Optimizing for Specific Products
03:13 - The One Ad Group per Campaign Strategy
03:47 - Naming Campaigns Clearly for Better Management
04:08 - Managing Targets within Ad Groups
05:02 - How Amazon's Algorithm Affects Your Ad Performance
06:05 - How to Fine-Tune and Optimize Targets Over Time
07:09 - Using Bulk Files for Easier Optimization
08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.

We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process.

Topics Covered:
✔️ Amazon PPC for beginners
✔️ How to reduce ACOS on Amazon
✔️ Amazon PPC campaign optimization
✔️ Auto vs broad vs phrase vs exact for product launches
✔️ How to remove counterfeit sellers from your listing
✔️ Amazon FBA launch strategy

#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy

Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS:

00:00 - Should You Stop a Bleeding PPC Campaign?
00:21 - How to Handle Good Keywords in Bad Campaigns
00:52 - Why You Shouldn't Move Performing Keywords
01:23 - How Amazon Algorithm Tracks Keyword History
02:14 - Ranking Strategies for New Amazon Products
02:42 - Counterfeit Sellers Taking the Buy Box
03:36 - How to Report Knockoff Products to Amazon
04:14 - What If They’re Just Selling Cheap, Not Fake?

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show