My Amazon Guy

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Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.

Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3

Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu

#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth 

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

-----------------------------------------------
Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Amazon Data & Customer Journey
01:10 - Understanding the Amazon Customer Journey Funnel
02:20 - Analyzing the Awareness Stage: Key Metrics
03:40 - Identifying High Potential Customers in Consideration
05:00 - The Importance of Add-to-Cart and Wishlist Data
06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion
07:30 - Comparing January vs. March: Key Data Shifts
08:45 - Improving New-to-Brand Purchases with Targeted Strategies
10:00 - Retargeting Strategies for Repeat Customers on Amazon
11:15 - How to Leverage Customer Journey Data to Grow Your Brand
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.

Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcC

Want expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP

#BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfb

Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnH

Don't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1x

Timestamps
00:00 - How BFCM Impacts Ecommerce Growth  
01:07 - Why You Need to Start Planning Now  
01:42 - Segmenting Your Audience for Better Ads  
02:33 - Site Speed Fixes That Improve Conversions  
04:51 - Why Mobile Optimization Matters Most  
07:28 - Homepage Tips to Boost BFCM Traffic  
09:00 - Product Page Conversion Fixes That Work  
10:25 - Bundle Offers and Personalization Tactics  
13:07 - Top Performing Discount Strategies for BFCM  
15:20 - Running Strong Email & SMS Campaigns  
17:57 - What To Do After Black Friday Ends  
19:19 - First Action To Take After This Training  
20:54 - Design & Site Updates for More Conversions  
23:20 - How To Keep Sales Momentum After BFCM  
26:14 - Simple Design Tricks That Drive Sales  
28:26 - Final Thoughts + How To Get Store Support
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.

Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu

Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3

#AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization 

Watch these videos on YouTube:

Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0

Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc

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Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Don’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0

Timestamps
00:00 - Ad Strategy Causing Organic Sales Drop  
00:42 - Branded Keywords Are Cannibalizing Ranking  
01:34 - Campaign Spend Too Low for New Targets  
02:11 - Why Low ACoS Can Be a Red Flag  
02:51 - Campaigns Not Delivering or Converting  
03:26 - Fixing Old Negations and Revisiting Keywords  
04:06 - Missing Audience Segmentation from AMC  
05:01 - Building New-to-Brand Campaigns for Growth  
06:00 - Category Targeting to Reach New Shoppers  
06:45 - Understanding Drop-Off on Product Pages 
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Many sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.

Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsd

Get the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR
  
#AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth 

Watch these videos on YouTube:

What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4ooBKGR

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnS

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8E

Timestamps
00:00 - Why Wasted Ad Spend Reveals Real Ad Performance
00:28 - Too Much or Too Little Wasted Spend: What It Means
01:13 - Real Campaign Example with Seasonal Spend Patterns
01:42 - Step 1: Basic Filter to Catch Dead Campaigns
02:30 - The Simple $1 Sales Filter That Highlights Waste
03:06 - How to Tell If You’re Just Throwing Money at Ads
03:33 - Step 2: Analyzing Ad Spend Based on ACoS
04:26 - At What Point ACoS Becomes a Problem
05:33 - When Account-Level ACoS Hides Bad Campaigns
06:16 - Step 3: Keyword-Level Target Checks
07:00 - The 15-Click Filter That Saves Your Budget
08:21 - Final Step: Find and Negate the Right Targets
09:00 - How Much Wasted Spend Is Actually Healthy?
09:45 - Free Ad Audit for a Deeper Look at Your Campaigns
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Many sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown.

Watch the full video of  @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAM

Break out of the confusion, speak with an Amazon expert who’s been through the chaos and knows how to win: https://bit.ly/4jMZtxu

Make the most of your end-of-year sales, download this ecommerce playbook has everything you're missing: https://bit.ly/46Wqkm3

#AmazonSelling #EcommerceStrategy #AmazonBadges #AmazonSellers #onlinebusinesstips 

Watch these videos next:

What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Why Being #1 Is All That Matters
00:21 - Levi’s Amazon Seller Frustration Breakdown
01:12 - Reacting to Levi’s Take on Badges and Bias
02:13 - Amazon Basics and Featured Placements Explained
03:30 - Sales Velocity vs Ranking vs Buyer Confusion
05:12 - The Badge System’s Real Impact on Sellers
06:47 - Conversions, Volume, and Amazon's True Focus
08:16 - Ranking Favors Behavior, Not Quality
09:35 - Price Beats Product in Amazon’s Algorithm
10:31 - The “Board Game” of Selling on Amazon
11:27 - Why Agencies Exist: Leveling the Playing Field
12:17 - Final Thoughts on Levi’s Video and the Bigger Picture
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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This testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help overcome these roadblocks and keep your brand growing.

Tired of Amazon delistings and support nightmares? Get expert help before it costs you your brand: https://bit.ly/4jMZtxu

Don’t head into Q4 blind! Download the Ultimate Amazon Playbook and crush your sales goals: https://bit.ly/46Wqkm3

#AmazonSellers #EcommerceSupport #AmazonDelisting #VendorHelp #AmazonAgency

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

-----------------------------------------------
Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Did You Think It Would Become a Brand?
00:20 - Launching at a Therapy Conference
00:40 - Getting on Amazon After Buyer Feedback
01:00 - Discovering Amazon Vendor Challenges
01:40 - Working With a Full Amazon Team
02:25 - In-House Hire vs. Agency Model
03:00 - Delisting Nightmare and Customer Complaints
03:50 - How Amazon Refunds Hurt Small Sellers
04:30 - Relying on Experts to Handle Amazon Support
05:20 - Frustration With Repetitive Support Emails
06:00 - Customers Don't Know They're Hurting Sellers
06:50 - Every Seller Has Been There
07:13 - No One's Really Prepared — That’s Why Support Matters
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Q4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We’ll show you how to target new customers, adjust your bids, and avoid common mistakes that could cost you profits.

Download the Ultimate Q4 Playbook for Amazon Sellers. Maximize your sales with our step-by-step holiday strategy: https://bit.ly/46Wqkm3

Ready to dominate Q4? Book a call now to get personalized advice on maximizing your holiday sales: https://bit.ly/4jMZtxu

#AmazonSellers #Q4Success #BlackFridaySales #CyberMondayStrategy #ecommercegrowth 

Watch these videos on YouTube:

What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Introduction to Q4: How it can make or break your business
00:40 - Why Sales and Impressions Drop in Early Q4 (October to November)
01:45 - Understanding Consumer Behavior and Waiting for Black Friday Deals
02:40 - Avoid Panic: The Worst Mistake Sellers Make in Early Q4
03:20 - How to Optimize Budgets and Bids During Slow Periods
04:05 - Using Brand Tailored Promotions for New Customer Acquisition
04:45 - The Power of Audience Group Advertising in Amazon Ads
05:25 - Best Audience Segments to Target During the Holiday Season
06:10 - Leveraging Amazon Marketing Cloud for Audience Targeting
07:00 - Retargeting Cart Abandoners: A Strategy for Boosting Conversions
07:50 - High-Value Customer Segments: Targeting Big Spenders for Q4
08:35 - Optimizing Ads During Black Friday & Cyber Monday: Key Tips
09:15 - Lowering Bids to Avoid Wasting Budget During the Holiday Rush
09:55 - How to Set Up New Campaigns Early for Black Friday and Cyber Monday
10:35 - Final Tips for Effective Q4 Campaigns and Optimizing Sales
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Outdated keyword targeting and poor campaign structure lead to lost visibility and low impressions. Updating backend SEO, bullet points, and titles with current search volume data increases organic indexing. Understanding negations, match types, and keyword intent is critical to improve performance.

Still stuck with low impressions and weak keyword rank? Get expert help before Q4 traffic disappears: https://bit.ly/4jMZtxu

Get the Ultimate Q4 Playbook and prepare for the busiest sales season now: https://bit.ly/46Wqkm3

#AmazonSEO #AmazonListings #KeywordResearch #ListingOptimization #amazonppc 

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Should You Rewrite Listings Based on New Keyword Trends?
00:25 - Use Tools Like SmartScout to Track Keyword Changes
00:53 - Are Your Competitors Targeting the Right Keywords?
01:19 - How to Rewrite Titles and Bullets for Indexing
01:52 - Are Backend Keywords Flagged for Medical Claims?
02:30 - When to Negative Match High-Search Keywords
03:06 - Why Some Exact Match Campaigns Don’t Perform
04:13 - Should You Write Keyword-Heavy Bullets First?
05:20 - Keyword Negation in Auto Campaigns Explained
06:48 - The Real Meaning of Keyword Relevancy
07:16 - Should You Focus on 300 Low Bid Keywords or 100 High Intent?
09:09 - One Keyword per Campaign vs Grouping Keywords
11:20 - Backend Keyword Length and Indexing Tips
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Maximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid wasted ad spend, even in competitive markets.

Get the Q4 Playbook for Amazon sellers, double your holiday revenue! https://bit.ly/46Wqkm3

Ready to increase your sales? Book a strategy session now to optimize your PPC and boost your sales! https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAds #PPCOptimization #AmazonSales #EcommerceTips #AdSpend 

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

-----------------------------------------------

Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 – Introduction: The Role of PPC in Organic Sales Growth
00:50 – Decreasing TACoS: Client's Goal to Improve Efficiency
01:30 – Organic Growth: Is Sales Growth Happening Without Increased Spend?
02:30 – Setting Clear Goals: How to Achieve 40K Sales While Lowering TACoS
03:30 – Addressing Low Traffic and Exploring Additional Spend for Growth
04:30 – The Importance of a 2:1 Organic to Paid Sales Ratio
05:30 – Keyword Performance: Analyzing Strike Zone Keywords
06:30 – Finding Opportunities to Boost Rankings and Increase Sales
07:20 – Evaluating Ad Spend: Avoiding Wasted Money in Your Campaigns
08:10 – The Need for Broad Match Campaigns and Budget Reallocation
09:00 – Sponsored Products: Focus on High-Relevance Keywords
09:40 – Optimizing Ad Spend and Reducing Wasted Spend for Better ACoS

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

The best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon.

Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxu

Ultimate Q4 Playbook for Amazon sellers. Dominate the holidays with this no-fluff guide to Q4 success: https://bit.ly/46Wqkm3

#AmazonSellers #Q4Strategy #HolidaySales #EcommerceTips #amazonmarketing 

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX

Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl

Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0

00:00 – How to Make This Q4 Your Best
01:10 – The Importance of Early Q4 Planning
02:45 – Seasonality Affects Every Amazon Product
05:20 – Holiday Events That Shape Q4 Sales
08:00 – Why Prime Big Deal Days Set You Up for Q4
10:10 – Inventory Planning: What to Do and When
13:00 – How to Use Last Year's Data to Plan This Year
15:40 – Inventory Forecasting with Growth Adjustments
17:30 – Ad Spend vs Sales Growth: What You Missed
20:00 – Why Q4 Advertising Requires Aggressive Planning
22:30 – Promotions That Work (And Ones That Don't)
25:10 – Audience Targeting for Holiday Sales
28:00 – Amazon Marketing Cloud and Audience Strategy
31:00 – Ad Strategies Using Audience History
33:10 – Seasonality Case Studies (Baby Gates, Batteries, etc.)
36:00 – How to Retarget Deals and Coupon Stack Tips
39:30 – Should You Use Video Ads for Q4?
42:00 – FBM vs FBA in Holiday Shops
44:00 – Brand Tailored Promotions: Do They Stack?
47:00 – AWD vs FBA: How to Manage Overflow Inventory
50:00 – Main Image Hacks for Q4 Clicks
52:00 – Live Q&A and Final Listing Optimization Tips

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show