My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Why Chinese Sellers Are Losing Their Advantage on Amazon – Big Shift for 2025

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    Amazon sellers in the US could see a major change in how they compete this Q4. With new tax reporting requirements for China-based sellers, profit margins may shift. This update could impact pricing, advertising, and overall sales across Amazon.

    Get expert help to scale now that the field is shifting. Talk strategy with an Amazon expert today: https://bit.ly/4jMZtxu

    Outsmart Q4 chaos, grab the Ultimate Q4 Playbook for Amazon sellers before it's too late: https://bit.ly/46Wqkm3

    #AmazonNews #EcommerceUpdate #ChinaSellers #Q4Sales #amazonstrategy 

    Watch these videos on YouTube:

    What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

    Amazon Sellers Prepare For Tariff Increase Against China November 1st: https://www.youtube.com/watch?v=W8hiG0pvhNE

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

    Timestamps
    00:00 – Amazon Treat for US Sellers
    00:12 – China Seller Info Now Reported to Tax Bureau
    00:33 – Applies to All Amazon Marketplaces
    00:43 – How China’s Self-Reporting Used to Work
    01:01 – Amazon Now Reports Directly to China’s Tax Bureau
    01:08 – End of Tax Evasion & Black Hat Advantage
    01:30 – Why Chinese Sellers Had Bigger Margins
    01:46 – Impact of China’s Tax Brackets on Sellers
    02:01 – How This Levels the Playing Field
    02:14 – What to Expect in the Next Quarter
    02:24 – Why US Sellers Should Act Now for Q4
    02:40 – Where to Learn More for Q4 Scaling
    02:54 – Final Thoughts: Trick or Treat?
    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    3 min
  • Think You Can Handle Amazon Alone? Here’s What Really Happens

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    This video reveals the harsh reality of dealing with Amazon seller support, from SKUs being suspended with no clear reason to massive amounts of money being withheld. Hear directly from sellers navigating vague return reasons, account closures, and skyrocketing FBA fees. If you’re selling on Amazon, this is what you need to be ready for.

    Lost sales and frozen funds don’t fix themselves, get expert help before it becomes permanent: https://bit.ly/4jMZtxu

    You don’t get a second shot at Q4, download the Ultimate Amazon Playbook and be ready: https://bit.ly/46Wqkm3

    #AmazonSuspension #FBAFees #SellerSupport #AmazonSellers #ecommercehelp 

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

    Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Amazon Held Funds With No Explanation
    00:12 - SKU Suspended Over “NA” Return Reasons
    00:31 - Frustration With Vague Amazon Support
    01:01 - Escalating the Case to Higher-Level Support
    01:30 - Amazon Account Suspended, Money Vanished
    02:15 - Why Sellers Must Write a Plan of Action
    03:00 - Amazon Image Policy Inconsistencies
    03:45 - Before/After Image Resolved With Agency Support
    04:18 - Huge Unexplained FBA Fees and “Other” Charges
    04:48 - Carrier Fee Breakdown and FBA Cost Surprises
    05:20 - Reviewing Payment Reports to Track Fee Categories
    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • How One Checklist Changed My Entire Operation

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    Adding more services too fast can slow down growth and add complexity that stalls success. This video shares how systems, content, and checklists can help scale with less stress and more results. Learn how founders can stay out of the weeds and keep their teams aligned through consistent structure.

    Struggling to scale without chaos? Get direct help building the systems that actually work, book a growth call now: https://bit.ly/4jMZtxu

    Get the Ultimate Q4 Playbook and stop guessing what works for Amazon sellers: https://bit.ly/46Wqkm3

    #BusinessGrowth #AgencyTips #ContentStrategy #AmazonScaling #founderadvice 

    Watch these videos on YouTube:
    What Is AMC and Why Sellers Are Paying Attention Now: https://youtu.be/QEKnfCRT9EQ

    How to Crush Your Amazon Sales This Q4: https://youtu.be/7ex8n2OY2VU

    -----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Why new services stall business growth
    00:19 - Complexity keeps most agencies small
    00:34 - Building scalable systems from scratch
    00:57 - When everyone lands on the same conclusion
    01:28 - Content creation is the easiest growth strategy
    01:49 - Answer every question with a video
    02:13 - Rule: Every question gets a video response
    02:26 - QAQAC framework explained
    02:38 - Why checklists protect clients and systems
    03:08 - Internal branding and quality checks
    03:36 - Business books repeat the same lessons
    03:44 - Why repeating your vision matters
    04:25 - How to keep growing after success
    04:39 - Why founders feel less successful over time
    05:17 - Build habits to respond to doubt with action
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • How to Understand Your ASINs Entire Customer Journey on Amazon

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    This new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you’ll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.

    Ready to elevate your Amazon sales? Let’s discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxu

    Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3

    #AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowth

    Watch these videos on YouTube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------
    Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Introduction to Amazon’s new feature for tracking customer journey
    00:30 - Viewing customer data for new and existing customers
    01:15 - Understanding customer lifetime value and acquisition costs
    02:00 - How to calculate new customer acquisition cost
    02:40 - Analyzing search channel performance and conversion rates
    03:00 - Understanding search impression conversion rate for Amazon products
    03:30 - Insights on customer behavior for new vs. existing customers
    04:00 - Tracking how products perform over time and top performers
    04:45 - Discussing Amazon’s data on add-to-cart numbers vs. purchases
    05:10 - Wrap-up: How this feature can improve Amazon listings and sales
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success

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    In this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.

    Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxu

    Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3

    #AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategies

    Watch these videos on YouTube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------

    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Top 5 AMA Questions
    00:14 - Question 1: Growing Your Brand in Niche Categories
    01:00 - Question 2: Using Sponsored Product Ads for New Customers
    02:09 - Question 3: One Brand vs. Multiple for Different Niches
    03:05 - Question 4: Pricing Strategy in Competitive Markets
    03:27 - Question 5: Aggressive vs. Conservative Sales Strategies
    03:54 - Resources for Perfect Launch and PPC Strategies

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • What Got Amazon Sellers Talking? Top Commented Videos Ranked

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    This video ranks the top 10 most commented clips from past tutorials for Amazon sellers. From keyword mistakes to account verification issues, these tips triggered the most feedback. Learn what got sellers engaged and which topics sparked the strongest reactions.

    Tired of second-guessing your Amazon setup? Book a strategy call and fix what’s costing you sales: https://bit.ly/4jMZtxu 

    Crush your end-of-year goals with the Q4 playbook top sellers use to prep for peak season: https://bit.ly/46Wqkm3

    Prep your ecommerce brand for holiday sales with the 2025 Ecommerce Playbook sellers trust: https://bit.ly/4hbygov

    Want to watch each videos? Here's the list:

    Top 10: Amazon Listing Optimization [Master Class] Why the Top Sellers Need to Optimize More: https://www.youtube.com/watch?v=b4okSNx5yLs

    Top 9: SOLVED: How to Fix Secondary Images / Photos NOT Displaying on Amazon FBA (Load UPC): https://www.youtube.com/watch?v=QuhFVVwXvYo

    Top 8: How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc

    Top 7: How to Clear Pesticides Gating Amazon Seller Central (Answer Key): https://www.youtube.com/watch?v=hRbsQvqV3t0

    Top 6: Seller Identity Verification SIV process for registering Amazon Seller account to sell in USA: https://www.youtube.com/watch?v=XHUQ33FZdCc

    Top 5: How to Set Deposit Method in Seller Central (Bank Account Setup): https://www.youtube.com/watch?v=FIwNlnLH6NQ

    Top 4: Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_E

    Top 3: SOLVED: Connecting Brand Registry to Seller Central Account: https://www.youtube.com/watch?v=IxPh0id95Rg

    Top 2: I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0

    Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto

    -------------------------------------------------------------------------------

    Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX

    Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0

    Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr

    Timestamps
    00:00 - Why Showing Faces on Listings Drives Sales  
    00:16 - Product ID Type Field Cannot Be Changed  
    00:27 - Plug and Play Storefront Setup  
    00:53 - HubSpot-Style Template Use on Amazon  
    01:01 - How to Pass the Pesticides Gating Test  
    01:20 - Common Mistakes When Uploading Documents  
    01:30 - Fixing Deposit Method in Seller Central  
    01:51 - What Happens During Amazon's Live Video Call  
    02:17 - Brand Registry Not Connecting to Seller Central  
    02:43 - Turning the Body Off and On Again: Account Recovery  
    03:03 - What to Do With Performing Keywords in Auto Campaigns
    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Struggling to Compete on Price? Here’s the Better Strategy for Sales

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    In this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.

    Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxu

    Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3

    #AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimization

    Watch these videos on YouTube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 – Coupons vs Strikethrough Discounts: What’s Better?
    00:05 – Why Strikethroughs Are Effective for Click-Through Rate
    01:15 – The Impact of Price on Conversion and Sales
    02:00 – How to Compete with Higher-Priced Products
    03:00 – Strikethrough Pricing vs Coupons in Advertising
    04:10 – Why Some Discounts Don’t Work as Expected
    05:30 – How to Handle Pricing Errors on Amazon
    06:20 – Competitor Pricing: How to Stay Competitive
    07:10 – Building Loyalty with Premium Products
    08:00 – Avoid Competing on Price Alone: Focus on Differentiation
    09:00 – Re-launching Your Product Without Lowering the Price
    10:10 – How to Tackle Competitors with Aggressive Discounts
    11:00 – Managing Off-Amazon Pricing for Consistency
    12:00 – The Impact of MAP Pricing and Keeping Prices Stable
    13:00 – Final Thoughts on Dynamic Pricing Strategy
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    14 min
  • Is This Variation Update Helpful or Hurting Your Sales?

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    Amazon's new variation layout update affects how many options shoppers actually see. This layout shift limits product visibility after the first page, reducing conversion on hidden ASINs. Sellers need to rethink how they group products to keep top-selling variations visible upfront.

    Find out if your variation setup is killing your conversions, talk with an expert today: https://bit.ly/4jMZtxu

    Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3

    #AmazonSelling #VariationStrategy #AmazonFBA #ConversionRate #listingoptimization 

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX

    If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr

    Timestamps
    00:00 - Amazon quietly changes variation layout
    00:21 - How variation pages work now
    00:42 - Most customers don’t go past page 1
    01:06 - Should you scroll or paginate variations?
    01:24 - Why limiting variations boosts conversion
    01:56 - Suggested limit: 10 per parentage
    02:45 - Impact on variation performance
    03:26 - Breaking variations by size and color
    04:00 - Final thoughts on variation structure
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Top 10 CTR Videos That Show What Actually Works on Amazon

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    These are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.

    Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3

    Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxu

    Want to watch each videos? Here's the list to watch on YouTube:

    Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslME

    Top 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfE

    Top 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClI

    Top 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34

    Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZg

    Top 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_ts

    Top 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwM

    Top 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlw

    Top 2: Best Traffic Tip for Amazon FBA that will get you CLICKS 📈: https://www.youtube.com/watch?v=ohfHObnbrpM

    Top 1: New Image Requirement 1600 Pixels, Suppressing Listings - BIG Amazon News: https://www.youtube.com/watch?v=92DpEN5U1Ew

    -------------------------------------------------------------------------------

    Win more traffic with the 2025 Ecommerce Holiday Playbook built for brand growth that scales: https://bit.ly/4hbygov

    Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX

    Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0

    Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr

    Timestamps
    00:00 - CTR: The One Metric Everyone Overlooks  
    00:14 - How to Know If Your CTR Is Strong or Weak  
    00:29 - Why CTR Still Dominates Ad Strategy in 2025  
    01:05 - What AI Hasn’t Changed About SEO and CTR  
    01:30 - Real Example: CTR’s Impact on ACoS and Traffic  
    02:32 - Why CTR Is 3x Easier to Improve Than Conversions  
    03:13 - CTR Benchmarks for Sponsored Products and Video Ads  
    04:25 - Why Image Design Is Still the #1 Driver of Clicks  
    05:32 - Keyword Placement on Main Image to Drive Traffic  
    06:22 - Amazon’s High Conversion Means You Need More Clicks  
    07:25 - The Strategy That Wins Sales Before They Even Click  
    08:23 - Understanding ICAP and How CTR Fits In  
    09:13 - Amazon Suppressed Listings for Image Size Errors  
    09:57 - Final Fix: Image Size Rule You Might Be Missing
    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    11 min
  • Premium A+ Content vs Standard: Which One Converts Better?

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    Premium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.

    Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQ

    Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3

    Watch these videos on Youtube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Should You Upgrade to Premium A+ Content?
    00:35 - What Amazon Says About A+ Content Sales Impact
    01:22 - A Look at Real Listings with and without Premium A+
    02:30 - How Premium A+ Builds Micro Commitments
    03:45 - Standard A+ vs Premium Real Estate Comparison
    05:06 - The Real Benefit: More Scroll = More Sales
    06:00 - Requirements for Premium A+ Eligibility
    07:10 - Module Count and Width Differences
    08:22 - Final Breakdown of Premium A+ Features
    09:41 - Why Premium A+ Content Is the Better Long-Term Move
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    11 min

About My Amazon Guy

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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