My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Why Amazon Vine Reviews Can Harm Your Medical Product’s Ratings—Avoid This Critical Mistake

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    Are low ratings on your medical product holding you back? It could be because of Amazon Vine reviews. In this video, we explain why using Vine for medical products often leads to lower than four-star reviews and why it’s a big "no-no." We’ll show you how to better strategize your listing, from enhancing your secondary image stack to creating detailed bullet points and A+ content.

    Avoid common mistakes and ensure your product stands out—watch now to protect your ratings and boost your profitability.

    Link to the video: https://youtu.be/3Nr-JdlVOMg

    #amazonseller #amazontips #amazonfba #amazonmarketing 

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    → Enhance your Amazon listing with A+ Content. 
    Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - The Problem with Amazon Vine Reviews for Medical Products
    00:50 - Challenges with Product Ratings and Customer Feedback
    01:32 - Avoiding Vine for Medical Products: Key Recommendations
    02:10 - Improving Your Product Listing: Image Stack and A+ Content

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    3 min
  • Maximize Amazon Ads and Increase Your ROI with ICAP Marketing Funnel

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    Do you want to learn the insider tips to mastering Amazon ads that would help you increase your ROI? Learn how to effectively apply the ICAP Marketing Funnel to maximize the impact of your Amazon ads! This comprehensive video breaks down the ICAP funnel, highlighting Impressions, Clicks, Add-to-Carts, and Purchases. Explore practical methods to boost conversions, decrease advertising expenses, and elevate your click-through rate.

    Whether you're new to Amazon or looking to optimize your existing strategies, these actionable tips will help you grow your brand and achieve better results. Watch now to unlock the full potential of your Amazon ads!

    Watch now and see how you can achieve better results with these proven techniques.

    Link to the video: https://youtu.be/0SYKU7i8GOs

    #AmazonAds #ICAPFunnel #AmazonMarketingTips #AmazonSales #AmazonOptimization

    Visit https://myamazonguy.com/ICAP to get more insights on how to get high CTR and conversions to your Amazon listing

    → Want us to solve your amazon account problem? 
    Visit https://myamazonguy.com for expert assistance

    → Use Data Dive with code MAG for exclusive savings!
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    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction and Packaging Improvement
    00:30 - Identifying Opportunities and Brand Analytics
    01:00 - Growing Your Brand and Acquiring New Customers
    01:30 - ICAP Marketing Funnel Explained
    02:00 - Practical Tip for Improving Clickthrough Rate
    02:30 - Enhancing Product Presentation and Keyword Strategy
    03:00 - Four Phases of SEO and Ranking Products

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    3 min
  • Strategies to Triple Your Amazon Sales with a Pricing Plan and Competitor Analysis

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    Steven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable.

    Watch the whole video to understand the significance of analyzing your expenses and including them in your pricing plan. My Amazon Guy also digs into competitor analysis, demonstrating how this data may help you set competitive prices that generate profits. 

    Implementing the ideas shared in this video makes it possible for you to quickly improve your Amazon pricing tactics, maximize profitability, and triple your sales performance. 

    Link to the video: https://youtu.be/cwZkmXXgr4M

    Build your Amazon pricing and sales strategy today! Subscribe to receive expert guidance on Amazon PPC, SEO, and maximizing your sales potential.

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction: The Importance of Pricing on Amazon
    00:30 - Addressing Sales Challenges and Pricing Issues
    01:00 - Competitor Pricing Analysis and Client Strategy
    01:30 - Prime Day Sale Strategy and Recommendations
    02:00 - Temporary Sales Boost

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    3 min
  • My Amazon Guy Friday Live Q&A with Zachary Useche and John Erban

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    Join us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics. 

    From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listings, managing ad spend, and handling tricky situations like trademark infringements and international marketplace issues. 

    Don’t miss out on these expert strategies to help scale your Amazon business!

    Timestamps:
    00:00 - Countdown & Intro Music
    09:57 - Introduction and Welcome
    11:02 - Viewing All Variations Under One Parent in Seller Central
    13:30 - Amazon Inventory Page Changes and AB Testing
    14:09 - Dealing with Unauthorized Sellers and Trademark Infringement
    16:54 - Reporting Infringements Through Amazon Brand Registry Portal
    21:30 - PPC vs Organic Sales: Why You Still Need PPC
    23:58 - The Importance of PPC for New to Brand Customers
    25:01 - Issues with ASIN Merging on Amazon
    28:33 - Error 414 in Amazon Vine Program: Troubleshooting
    30:17 - Optimizing Titles and Bullet Points for SEO and Conversion
    33:59 - Handling Locked Fields in Amazon Category Flat Files
    37:24 - Managing Amazon Ad Spend: Tools and Tips
    39:58 - Tips for Doubling Apparel Sales in Fall and Winter
    44:54 - How Long Can You Rely on Organic Sales Without PPC?
    49:05 - Using Brand Analytics for SEO and Keyword Strategy
    52:08 - Using Customer Images from Reviews in Product Listings
    55:07 - Creating Free Item Claim Codes and Promotions on Amazon
    57:13 - Reporting Unauthorized Sellers Without Retaliation
    59:59 - Third-Party Ad Managers for Amazon PPC
    1:02:00 - Brand Carousel Placement Above A+ Content
    1:04:54 - Optimizing PPC Campaigns for High ACOS Keywords
    1:08:30 - Adding Legacy ASINs to Brand Registry
    1:09:57 - Handling Brand Hijacking in International Marketplaces
    1:14:00 - Reliable Supplier Selection for Importing Products
    1:21:16 - Frequency of Modifying Amazon Listings for Better Performance
    1:27:22 - Handling UPC Errors and Recovering Subscribers on Amazon
    1:32:39 - Closing Remarks and Next Live Session Information

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    1 hr 34 min
  • Fixing Your Declining Sales on Amazon with This Simple PPC Strategy

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    Are you unsure about the cause behind your significant drop in Amazon sales? In this video, we explore an actual product case involving an Amazon seller with an unexpected drop in sales for flowers and seeds. Even if you're not running advertisements at the moment, we guide you through a step-by-step process of utilizing a basic PPC hack audit. 

    You will learn how to use our PPC Ads Checklist to conduct a thorough audit, make strategic decisions such as modifying your main images and pricing strategies to optimize your listings, provide your clients with effective PPC recommendations, and implement your plan to boost sales by focusing on high-impact areas that don't require an ongoing ad campaign. 

    Whether you're experiencing a decline in seasonal sales or an active ad campaign, Steven Pope shares practical solutions to help you bounce back and keep your Amazon sales growing. 

    #AmazonFBA#amazonsellertips #amazontips #amazonppc #amazonsales#amazonoptimization 

    Visit https://myamazonguy.com/ppc/ for more FREE PPC optimization tips!

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction and Ads Audit Strategy
    01:13 - Discussing a New Client in the Flower and Seeds Category
    01:56 - Assessing the Main Image and Testing Strategy for Best Sellers
    02:23 - Analyzing Sales Trends and Identifying Reasons for Decline
    02:56 - The Importance of PPC and Recommendations to the Client
    03:22 - Conclusion: Becoming a Strategic Partner for Your Clients

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    4 min
  • Know When to Stay on Amazon and When to Diversify for Maximum Sales Growth

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    Are you looking to expand your Amazon business? Are you a successful Amazon seller who has mastered listing optimization and wants to take the next step for maximum sales growth potential? If so, then you won’t want to miss this video from Steven Pope.

    In this video, Steven discusses how to find new sales channels after mastering Amazon selling. Steven will walk you through the decision-making process of knowing when to stay focused on Amazon and when to diversify into other marketplaces like Walmart, TikTok, or Shopify. 

    #amazonselling  #ecommercetips  #salesgrowth  #productoptimization  #amazonsuccess  #amazonfba #myamazonguy 

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction and Launching Products
    00:30 - Stabilizing Sales and Optimizing Listings
    01:00 - Improving Copy, Design, and Product Quality
    01:30 - Expanding Product Line and Reaching Maximum Quality
    02:00 - Diversifying Beyond Amazon to Other Marketplaces
    02:30 - Conclusion and Call to Action

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    3 min
  • How I Stopped Hiring the Wrong People Using Data

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    Find out how the Culture Index Survey can change how you hire people and make your business run better. See why regular personality tests don't work well and how just two questions can give you good information about how employees act and fit in with your company. 

    This video talks about using the Culture Index, how it affects how your team works together, and how it can help you find new talented people. Great for bosses who want new ways to improve their team and make their business successful.

    You don't want to miss this video if you want to know Steven Pope's great strategy for hiring the best people for his team.  

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction to Culture Index
    00:35 - How Culture Index Helps Businesses
    01:00 - Personal Experience with Culture Index
    01:36 - Implementation and Benefits of Culture Index
    02:19 - Hiring Strategy and Insights with Culture Index
    03:00 - Sourcing Talent and Educating New Hires

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    4 min
  • Why Steven Pope's Client Surveys are Crucial in Maintaining Your Amazon Agency

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    If you are an Amazon agency owner or managing an Amazon brand, don't miss this informative video from Steven Pope, the founder of My Amazon Guy. Steven Pope provides valuable guidance on creating and implementing client surveys to improve client retention and customer service.

    In this video, you will learn the importance of conducting client surveys, how to create effective surveys, and how to use the results to benefit your company. It is a must-watch for Amazon sellers who aim to establish a strong brand and keep loyal customers.

    Likewise, discover the significance of client surveys for Amazon agencies striving to improve client retention rates. Gain direct insights into how Steven Pope utilizes a reliable client survey method to gather valuable feedback, enhance service quality, and foster strong client relationships.

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction
    00:09 - Importance of Surveys
    00:31 - Revealing the Survey
    01:10 - Forcing Survey Completion
    01:22 - Micro Commitment Strategy
    02:00 - Micro Conversions
    03:00 - Agency Dynamics
    04:12 - Survey Questions
    05:00 - Brand Manager Matching
    06:01 - Strategic Managers
    07:02 - Team Feedback
    08:00 - Sales Growth Expectations
    09:00 - Communication Speed
    10:00 - Stop, Start, Do More
    11:00 - Client Expectations

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    14 min
  • Why Amazon Support Highly Recommends My Amazon Guy To Fix Issue They Cant Solve!

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    Have you ever had a frustrating experience with Amazon Seller Support that left you feeling more frustrated than when you started? You're not alone. Watch this video about a seller who was so disappointed by Amazon that he was ready to give up. Surprisingly, the Amazon representative recommended My Amazon Guy, who helped him resolve the issue and get back to selling.

    Discover why Amazon Seller Support recognizes My Amazon Guy as a hero and why Amazon trusts Steven Pope to solve the most complex issues. Check out the video to see how we can help you too!

    → Want us to solve your amazon account problem? 
    Visit https://myamazonguy.com for expert assistance

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    0:00 - Introduction
    0:15 - A Client’s Journey from Amazon Support to My Amazon Guy
    1:00 - Amazon Rep Suggests My Amazon Guy for Tough Category Issues
    1:45 - The Challenge: Amazon Rep Unable to Resolve Seller’s Problem
    2:10 - How My Amazon Guy Steps In to Help
    2:50 - The Irony: Amazon Refers Clients to External Help
    3:10 - Frequent Calls from Frustrated Sellers
    3:30 - Real Solutions: How We Solve What Amazon Can’t

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    5 min
  • Improve Your Click-Through Rate and Conversion Rate by Ranking Higher on Amazon

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    If you're an Amazon seller looking to increase your sales, and attract more visitors to your Amazon listings, it's essential to improve your click-through rate (CTR) and conversion rate.

    CTR is the percentage of people who see your listing and click on it. Conversion rate is the percentage of people who click on your listing and make a purchase. One of the best ways to improve your CTR and conversion rate is to rank higher on Amazon's search results pages. 

    When your products appear higher in the search results, they're more likely to be seen and clicked on by potential customers.

    In this video, My Amazon Guy shares some tips on how to rank higher on Amazon and improve your CTR and conversion rate. By following these tips, you can increase your sales and take your Amazon business to the next level.

    Ready to upgrade your main image? Visit myamazonguy.com/IMG and use code "CTR" for 50% off your main image upgrade!

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Importance of CTR in Amazon SEO
    00:19 - CTR vs. Conversion Rate
    00:56 - SEO as a Cycle
    01:21 - Improving Ranking on the First Page
    01:44 - Enhancing Product Packaging for Better CTR
    01:57 - Utilizing Product Detail Comparison Charts
    02:15 - Strategic Keyword Implementation
    02:57 - Successful Implementation and Results

    Support the show

    4 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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