When Ashleigh Hinde launched WALDO as an ambitious 28-year-old, she had one goal: disrupt the eye care industry and make eye care an essential part of everyday life. She founded WALDO as an innovative, global e-commerce company that would champion positive vision for all through accessible, high quality products and trustworthy expert service with a human centric customer experience. Today, the brand sells daily contact lenses and other eye care products without the price tag and hassle. As the granddaughter of acclaimed South African wildlife photographer, Gerald Hinde, as well as an avid wildlife photographer herself, Ashleigh understood the role our eyes play in how we see the world. She began wearing contacts at 11 years old and after nearly two decades, spent across three continents, grew frustrated with the quality of and massive markups on contact lenses sold by large pharmaceutical companies. She launched WALDO from a simple need: she needed to order more contacts but found the process complicated, confusing and expensive. So, inspired to drive innovation in the industry, she dove head first into the world of entrepreneurship to make eye care both personal and exciting. On this episode of WorkParty, find out how Ashleigh made the leap to entrepreneurship after years in the corporate world, and how she’s on a mission to end avoidable blindness, one lens at a time. 

 

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Resources:

• To join the WorkParty click HERE
• To connect with Ashleigh Hinde click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about 

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