Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws)

Hey Pet Pros, Carly here! I'm flying solo this week to share some insights on a topic that's been a game-changer for my business: short-form video content. As the self-proclaimed "TikTok Princess" of the pet industry, I'm excited to dive into the proven formula I use to create videos that stop the scroll and keep my audience engaged. Whether you're a seasoned social media pro or just dipping your toes in, you're going to walk away with actionable tips to level up your video game and reach more pet parents than ever before. So grab a pen and paper, and let's get started!

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

We are thrilled to welcome back the one and only Bob Negan, co-founder of WhizBang Retail Training, for our 50th episode! As independent pet pros gearing up for the busy holiday season, we couldn't think of a better expert to have on. In this episode, Bob shares his wealth of experience, offering invaluable tips on staying focused, managing stress, and engaging our teams. He even provides a roadmap for navigating the holiday hustle with positivity and purpose.

Get the Retail Money Machine course from Retail Brilliance FOR FREE using promo code PETSHOPGIRLS

https://app.retailbrilliance.com/courses/154/purchase?coupon=PETSHOPGIRLS

Connect with Bob Negan and WhizBang:

https://whizbangtraining.com/

https://www.facebook.com/groups/WhizBangRetail/

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

What happens when good promos go bad? In this episode, we're sharing our biggest tips for running smooth and profitable sales and promotions at your store. We have learned some hard lessons and we hope by sharing them here, you can learn from us without having to make those same mistakes yourself!

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

Buckle up, pet pros, because we are about to take you on a wild ride through the world of Canva - the design tool that's about to change the game for your business. Whether you're a seasoned Canva wizard or you're still using outdated programs like Microsoft Publisher (yikes!), you're not going to want to miss the game-changing tips, tricks, and features we're spilling. Trust us, after this episode, you'll be creating jaw-dropping visuals that'll have your customers begging for more.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

In this episode, we discuss the importance of setting clear sales goals and tracking key performance indicators (KPIs) to measure the success of your pet business. We share our own experiences with using detailed spreadsheets and visual tracking systems to stay on top of daily, monthly, and annual sales targets, and break down the value of sharing this data with your team to keep them motivated and engaged.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

This episode of the Pet Shop Girls is all about hiring and retaining excellent employees in your independent pet business. We're sharing our top strategies to find and foster 'rock star teams,' from Carly's unique open house hiring format to cultivating a positive workplace culture. We know what you're thinking - and trust us, we have included a bunch of low and no-cost ideas to help you retain top talent.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

When a key employee leaves suddenly, it can be a stressful and disruptive situation for a small business. In this episode, we discuss strategies for handling sudden employee departures, including having a backup plan, communicating with the team, and even considering exit interviews to learn from the experience. We're sharing our own stories and advice to help pet pros navigate this common challenge and come out stronger on the other side.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

In this episode, we're sharing our top 10 tips (plus a bonus tip!) for running your independent pet store. We created this list especially with newbies in mind, but even if you have been around for awhile, we think there might be a tip or two in here that you can use - because even we learned from each other while recording this episode!

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

We are thrilled to introduce you to Nancy and Chris Guinn, the dynamic duo behind the successful pet retail chain Dog Krazy. In this episode, they share their incredible story of growing from a single store to 8 locations across Virginia, and their plans to expand even further through franchising. We know you will be inspired by their passion for enhancing the lives of dogs and their unwavering commitment to providing exceptional customer service and education. Their insights about maintaining consistency, developing strong teams, and navigating the challenges of multi-location growth will be invaluable for any pet pro looking to scale.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

When it comes to partnering with rescues and charities, it's easy for indie pet pros to find themselves making some of the same common mistakes. In this episode, we're sharing how to set clear boundaries and expectations to ensure that these collaborations are mutually beneficial. From vetting potential partners, creating partnership agreements, to offering creative donation options, we're sharing our own experiences navigating the challenges of "when good deeds go bad" to help you build successful community partnerships.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews