RX'D Radio

Talk is cheap if you're not in the trenches. Shallow and Jiunta draw a hard line between talking about fitness and actually doing the work. This episode is a deep dive into what makes real coaching valuable, from navigating client goals, to exercise selection, and why most fitness content is missing the mark. If you're tired of recycled advice from people who don't coach, this one's for you.

It's time we get serious about exercise prescription.

Join the PSL1 waitlist now! https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

The Problem with Talking Heads in Fitness (00:02:00)

Exercise Selection: What Actually Matters (00:05:00)

Why Enjoyment is the Key to Consistency (00:10:00)

Coaching Gen Pop vs. Athletes (00:15:00)

Getting Buy-In When Clients Don't Have Goals (00:20:00)

Celebrating Small Wins and Skill Progressions (00:26:00)

The Trap of Scientific Nihilism in Coaching (00:32:00)

The AI Coaching Threat and Human Adaptability (00:40:00)

Career Longevity and Enjoyment (00:50:00)

Welcome to a solo Q&A with Jiunta where biomechanics, rehab, and bad Instagram questions collide. Jiunta dives deep into foot mechanics, disc injuries, unilateral vs bilateral training, and why chasing "optimal" sometimes misses the mark.

It's time we get serious about exercise prescription.

Join the PSL1 waitlist now! https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Foot Pronation and Upstream Effects (00:05:08) Joint Mechanics Aren't a Debate (00:09:01) Disc Herniation and Weightlifting (00:14:00) Rehab Strategy: Control and Capacity (00:20:45) Why Barbell Single-Leg RDLs Miss the Mark (00:29:35) Box Squats and Hypertrophy: Yes or No? (00:40:15) How Jiunta Selects Exercises for Gen Pop Clients (00:46:50) Tips for Selling as a New Coach (00:56:30)

Shallow and Jiunta unpack the growing obsession with objective training data and why it often misses the point. From heart rate monitors to force plates, they challenge whether these metrics matter when the goal is often subjective, like feeling good or moving without pain.

It's Time We Get Serious About Exercise Prescription.

Sign Up Now. https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Living in Chaos (00:00:00)

The Myth of Optimization in Fitness (00:03:00)

Can You Objectively Measure Subjectivity? (00:06:00)

Why Load Isn't Always the Goal (00:09:00)

Tracking What Actually Matters for Clients (00:14:00)

The True Role of a Coach vs. Trainer (00:21:00)

How to Add Value Beyond the Gym (00:29:00)

Measuring Sleep, Stress, and Success (00:36:00)

Shallow and Jiunta unpack low back pain, the pitfalls of overconfidence, and how trust and humility create real progress in rehab and performance.

Class Has Begun! This is your LAST CHANCE to sign up for this cohort of PSL1. https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Coffee, chaos, and creatine (00:00:00)

Why chiropractic college is the "fat kid" of academia (00:02:30)

What art, science, and philosophy reveal about treatment (00:05:50)

Tools vs. outcomes: The problem with dependency models (00:09:00)

From fake dummies to real relationships (00:13:45)

Humility and trust as clinical cornerstones (00:17:00)

Filtering pain: Mechanical, inflammatory, or damage? (00:22:00)

Overcoaching and the power of taking things away (00:28:15)

Motivation, buy-in, and mapping out recovery (00:36:30)

Shallow and Jiunta dig into what it really takes to build a big, strong back. Forget Instagram hacks and isolated fluff—this is a conversation about foundational strength, spinal control, and why deadlifts and bent-over rows still reign supreme. From coaching cues to misunderstood anatomy, we break down the principles behind effective back training and why most lifters get it wrong.

Class Starts May 12th! Sign Up For PSL1 Now At https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Why Most Podcasts Rinse and Repeat (00:00:30) Deadlifts: The Foundational Back-Builder (00:06:30) Strength vs. Hypertrophy: What Actually Grows Your Back (00:08:00) The Role of Spinal Control in Hypertrophy (00:12:00) Bent-Over Rows and Shear Tolerance (00:14:30) Isolation Doesn't Work Without a Strong Base (00:17:00) Core Control: The Secret to Better Back Training (00:20:00) The Lat Pulldown Mistake Everyone Makes (00:23:00) Why You're Not Licensed to Train Lats Yet (00:25:00) The Case for Single-Arm Dumbbell Rows (00:27:00) Ribcage as a Fulcrum: Leveraging Spinal Mechanics (00:29:00) Prerequisites Before You Ever Pull Overhead (00:31:00)

Jiunta and Ridpath get brutally honest about the real path to growing a sustainable coaching business. From charging your worth, to buying your time back, to building an online roster the right way — it all starts with mastering in-person training. We break down where most coaches go wrong, how to actually earn the ability to scale, and why chasing quick wins online will leave you stuck.

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Track Your Sessions and Rates (00:00:00)

How to Handle Client Pushback (00:02:00)

Picking Which Clients Stay or Go (00:03:02)

Scaling Your Online Coaching the Right Way (00:06:22)

Proof of Concept Before Scaling (00:07:26)

Why Online Coaches Fail Without In-Person Experience (00:08:55)

Developing Real Coaching Skills (00:12:20)

Fast-Tracking Your Skillset Through Reps (00:15:47)

Heuristics and Coaching Efficiency (00:18:38)

Coaching Language and Building Buy-In (00:24:22)

Content Creation: Speaking to Common Client Mentalities (00:32:24)

Why Entertainment Isn't Coaching (00:37:06)

Handling Internet Critics and Staying Focused (00:49:06)

Building a Real Business (00:54:22)

Shallow and Jiunta unpack six hard lessons from years in the game, from charging what you're worth to surviving when shit doesn't go as planned. If you're a coach, this episode might save you years of trial and error.

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Lesson 1: Not Everyone Responds the Same (00:01:13)

Lesson 2: Sit in Discomfort, Don't Flinch (00:04:00)

Lesson 3: It's Okay to Not Know (00:08:52)

Lesson 4: Most People Know Nothing About Fitness (00:13:01)

Lesson 5: Charge Based on Value, Not Your Interests (00:20:04)

Lesson 6: Worldview Shapes Your Client Relationships (00:24:19)

FREE Exercise Selection Webinar: https://www.pre-script.com/exercise-selection-webinar

Shallow is back! In this episode, we unpack the real skill behind effective coaching: the ability to adapt. From rigid spreadsheets to real-world results, Shallow and Jiunta break down the difference between programming and coaching, why context matters more than sets and reps, and how subjective feedback can be more powerful than force plate data. Whether you're coaching rehab, elite athletes, or general population clients, the message is clear: the coaches who succeed are the ones who know how to adapt.

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Life updates: San Francisco & podcast hiatus (00:02:00)

Upcoming webinar: What is good programming? (00:05:30)

Ice vs. heat? You're asking the wrong question (00:06:50)

Programming vs. coaching – the critical difference (00:07:50)

Why your footprint is your blueprint (00:10:30)

Designing programs for real-life environments (00:13:00)

Execution, error, and learning in training (00:15:00)

Low-res programming: Building intention into flexibility (00:18:00)

Rigid programs kill adaptability (00:21:00)

Introducing error to stimulate motor learning (00:24:00)

Playtime matters: variability in training (00:27:30)

Why rehab still works, even when it's trash (00:31:00)

Teaching movement through smart program structure (00:34:00)

Subjective > objective: the real data that drives results (00:36:00)

How to coach based on what clients feel (00:40:00)

Interpreting feedback: the client gets a vote (00:45:00)

Performance = subjective + objective + your coaching lens (00:49:00)

Eric Bugera returns to RX'D Radio for a raw conversation about hitting the wall. From moving homes and raising a toddler to juggling multiple jobs, Eric shares how being buried under life stress gave him a new understanding of the concepts he coaches every day. He and Jiunta dive into allostatic load, how maturity reshapes your goals, and why more work doesn't always mean more success. They discuss the reality of coaching with integrity, the dangers of scope creep, and the value of finding where your effort actually matters.

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

What is allostatic load & why it matters in training (00:03:02)

The cost of chasing optimal at all costs (00:08:45)

Parenthood, performance, and sustainable coaching (00:14:20)

Scope of practice: Knowing when to refer out (00:21:03)

Why integrity matters more than aesthetics (00:27:45)

Business pressure vs. staying authentic (00:34:10)

How to actually build client trust (00:40:28)

Playing the long game in health & business (00:46:00)

Dr. Trevor Kimm—2x national champion in Olympic weightlifting—joins us to talk about what really matters in the sport. From competing internationally with a herniated disc to explaining why getting stronger often beats perfecting technique. We dive into long-term progress, the myth of fascial training, burnout after Olympic cycles, and why chasing new programs might be holding you back.

https://www.instagram.com/dr.trevor_kimm/

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We've got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Welcome Back, Trevor Kimm (00:00:00)

Party Lifts & Pancakes in Vegas (00:00:45)

Competing With a Herniated Disc (00:02:28)

Slow Progress is Still Progress (00:05:04)

Can You Be Strong as a Vegan? (00:05:39)

The LA Olympics Going Full Vegan? (00:06:04)

Olympic Weightlifting Fanboy Tour (00:08:30)

Bulgarians Jumping Barricades (00:10:43)

Chain-Smoking Gold Medalists (00:11:45)

Olympic Burnout & Recovery Dilemma (00:16:21)

Missing Qualification: The Harsh Truth (00:17:29)

Strength vs. Technique: What Actually Wins? (00:22:00)

Why There Are No Magic Programs (00:27:00)

Our Training Approaches & Block Progressions (00:37:00)

Fascial Training Debunked (00:49:00)

Snake Oil Coaching and the Feel-Good Trap (01:00:00)