Today, Jessica is live with The SimplyBe. Agency’s in-house PR Manager, Hollie Boodram. Together, they delve into the intricacies of constructing an effective executive PR strategy in the evolving landscape of 2023. They share insights on the changing face of the PR industry due to AI and the pandemic, the importance of building a thought leadership platform, and strategies for staying relevant. With a candid discussion about authenticity, creating value, and building a true community, they guide listeners on becoming influential voices within their specific niches. This episode is a masterclass for anyone seeking to grow their platform and master their personal brand.