Let’s start to plan you your holiday marketing strategy on Pinterest NOW — the holiday season will be here before you know it!
Welcome back!
This week, the podcast returns after an extended summer break. I hope this season has brought you rest, rejuvenation, and just some good summertime fun for those of you who are in the northern hemisphere. For those in the southern hemisphere, we hope you enjoyed your winter break!
We took this planned downtime to get refreshed and give our whole team a break from the weekly podcast production (learn more about my philosophy of rest in this episode). But here we are in August, and we’re getting ready for the ramp-up of the busiest season on Pinterest.
Related: What to Pin in August
Today we’re talking about how to best prepare for the upcoming holiday marketing season on Pinterest. Our goal is to help you avoid that last-minute scramble of trying to get your content onto Pinterest. Let’s talk through being intentional about putting holiday content out at the right time so that you can get more clicks and sales this year.
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Now, let’s dive into how you can avoid the last-minute holiday marketing scramble.
Believe it or not, pinners are already thinking about Christmas!
I know, it seems pretty crazy, right?
But, last year Christmas searches started in April. We’re pretty sure that’s because most of us were stuck inside and we were just dreaming of getting to Christmas.
Here we are almost eighteen months after the beginning of the pandemic and we are beginning to see a little more of the traditional traffic patterns for Pinterest. We fully expect that NOW is when people will start their search for the perfect holiday gift, holiday decor, and general inspiration for this upcoming season.
A Step-by-Step Guide to Planning Your Holiday Marketing on Pinterest
As we talk about planning your holiday marketing, don’t run the risk of missing the mark with your person by trying to cover every holiday. Put your focus on reaching your specific audience.
Step 1: Narrow Down Your Holiday Marketing Focus
Start first by thinking through all the holidays and which ones most fit your audience.
Narrow down the holidays that connect best with your audience.
Step 2: Identify Holiday-Related Queries Your Audience Might Ask