Speakernomics

As we prepare for another year of Speakernomics with a new host, we're replaying an earlier episode of the show to help you reframe your mindset and focus on what's important in your business in the year ahead

How many distractions have you faced today? How much attention did you devote to every little notification and popup that tried to pull you away from working on your business? Don’t worry, you’re not alone if you answered “a lot.” This week on Speakernomics, we’re talking to Maura Thomas, MBA, CSP, an attention-management (not time-management) expert with some tips on making the most of your day.

 Key Takeaways

Who is Maura Thomas, MBA, CSP?

Maura is the person you call when you have a million things on your plate and don’t know where to start. She’s obsessed with the idea of helping other people achieve more and has worked in the productivity industry for almost 30 years.

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Have you added a podcast to what you offer in your speaking business? While professional speaking and podcasting seem to go hand and hand, there are significant differences between the two. This week on Speakernomics, we invited Robert Kennedy III back to the show to discuss what it takes to be a good podcast guest. Plus, we have a big announcement about Speakernomics for next year!

Key Takeaways:

Who is Robert Kennedy III?

Robert teaches real estate professionals how to tell their stories and show up with more confidence on video. Before transitioning to speaking five years ago, he spent his varied career as a high school teacher, college professor, real estate agent and owned an elearning company.

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Do you act as your true, authentic self when you’re speaking, or do you have a specially rehearsed version of yourself that you think people would rather see instead? While you do need to know your audience, this week’s guest says its better to be yourself no matter what. This week on Speakernomics, we invited Cassandra Worthy to share how she harnessed her true self and behavior to not only launch a speaking business in 2019 and 2020, but how that also helped her not only succeed as a speaker, but qualify to join NSA’s Million Dollar Speakers Group.

Key Takeaways

Who is Cassandra Worthy?

Cassandra teaches the world how to harness the power of emotion to fuel growth through change. She’s a speaker and a consultant for Fortune 500 companies as well as an avid writer. Before transition to the speaking industry, you was a chemical engineer for 15 years, working at both Procter and Gamble and Berkshire Hathaway.

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How much are you using neuroscience every day as a professional speaker? Unless you are today’s guest, you probably don’t even think about it. But no matter what your topic is, there is a lot you can learn from neuroscience to reach wider audiences and make sure your message has more impact. This week on Speakernomics we invited Scott Halford, CSP, CPAE, to discuss ways to use research and neuroscience to strength your expertise, message, and impact on your audiences.

Do you want to hear more from Scott Halford? Then you need to join us for Thrive 2023 in March of 2023! Learn more about Scott and the conference at nsaspeaker.org/attend/thrive.

Key Takeaways

Who is Scott Halford, CSP, CPAE?

Scott helps corporation become more brain-based by focusing on the achievement-side of neuroscience.  He helps executives better understand how the brain works so they can be more effective and help their teams become more effective.

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How do you demonstrate your professionalism when you’re interacting with clients and prospects? It’s one thing to be an expert and excellent speaker, but at the National Speakers Association and this podcast specifically, we’re focused on professional speaking. This week on Speakernomics, we invited long-time NSA member Jim Cathcart, CSP, CPAE, who originally developed NSA’s professional competencies to the show to discuss what being a “professional” means and how that can benefit your business (and bottom line).

Key Takeaways               

Who is Jim Cathcart, CSP, CPAE?

Jim is an international keynote speaker with more than 45 years of experience and an author of 23 books. He’s a singer, guitar player and a lifetime member of the American Motorcyclists Association. Jim joined NSA in 1976 and he’s been a chair of almost every NSA committee.

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What does your legacy as a professional speaker look like? Is your goal to share your message as an enjoyable way to pay the bills, or are you trying to leave your mark for years to come? To celebrate our 100th episode of Speakernomics (and NSA’s quickly approaching 50th anniversary), we invited Lee Robert, the daughter of NSA’s founder, Cavett Robert, to reminisce about NSA’s past and to share how you too can leave a legacy.

Key Takeaways

Who is Lee Robert?

Lee is a professional singer who has performed around the world with her unique style of Cowgirl Jazz, a mixture of blues, jazz and western swing music. She is also a speaker and the daughter of NSA’s founder, Cavett Robert.

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How often do you find yourself chasing something new, popular and shiny rather than doubling down and staying true to your focus or niche? While it’s not a surprising or novel idea, sometimes we need to be reminded that that we can’t become an expert on every topic our clients are looking for. This week on Speakermomics, we invited Erik Qualman to remind us the value of focus in our business and how staying true to our expertise will lead to more business.

Key Takeaways

Who is Erik Qualman?

Erik is a best-selling author and speaker who dove into the speaking industry after working as a marketer and technology executive. He’s also a professor of digital leadership at Northwestern University.

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This week's episode is a recast of one of this year's most listened to episodes with Jay Baer while we work on a few exciting upcoming episodes. Even if you already listened to this episode with Jay, we encourage you to listen to it again with a fresh mind and find new wisdom and advice you didn't pick up on last time!

Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do to stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you.

Key Takeaways:

Who is Jay Baer, CSP, CPAE?

Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage.

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When was the last time you took a moment to pause and reflect on your message? Are you still sharing the same stories and messages and with the same slide deck and presentation techniques? Is this leading to you feeling uninspired by your own platform? This week on Speakernomics we invited Karen Jacobsen to the program to encourage you take a moment to pause, think about your business, and refine it into a business that you can find exciting again. 

Key Takeaways

Who is Karen Jacobson?

Karen tells you what to do every day if you’re using Australian Siri. She’s a singer, songwriter, and a successful professional speaker. She was once a clue in the New York Times Crossword puzzle.

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Does the idea of downloading Tik Tok stress you out? Are you overwhelmed trying to come up with new content to post on your social accounts, or wonder if it’s even worth the effort? On this week’s episode of Speakernomics, we’re here to make social media easy. We invited social media pro LaShaundra McCarty to share her best advice on making the most of social media platforms as a busy speaker and how it can actually help you get found and get booked.

Key Takeaways

Who is LaShaundra McCarty?

LaShaundra works with speakers, entrepreneurs, and non-profits to help them tell their story with the goal of monetizing while helping them work smarter, not harder. She helps businesses add new social media platforms to their communications plans without stress. 

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