Speakernomics

When was the last time you were a guest on a media outlet like your local news or a nationally syndicated program? Can you imagine the impact of that appearance on your brand and business? This week on Speakernomics, we invited PR strategist Steven Le Vine to the show to learn more about the business impact of generating PR for your business as well as some actionable guidance on how to land yourself better media appearances. 

Key Takeaways

Who is Steven Le Vine

Steven Le Vine is an award-winning publicist and PR strategist, and founder of grapevine pr + consulting, since 2006. Its clients include those in tech, brands, high-profile industry experts (including speakers, coaches, and authors), and celebrities. He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, Men's Journal, Women's Health, USA Today, The Hollywood Reporter, People, and more

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This episode was recorded live at Influence 2022. The seismic shifts brought by the pandemic tested the bonds of the bureau and speaker relationship. But what are the new rules for speakers and bureaus now that the speaking industry has settled into new norms? Successful partnership with a bureau can be a boom to your business, but is it right for you? What should you expect and does a bureau relationship fit your speaking business model? 

Find out what bureaus want you to know. Gail Davis, President of GDA Speakers, Shawn Hanks, CEO of Premiere Speakers Bureau, and Tim Mathy, Senior Partner at SpeakInc, will answer your questions and there are no “off limits” topics.  

Key Takeaways

Who are Shawn Hanks, Gail Davis and Tim Mathy?

Shawn Hanks serves as CEO of Premiere Speakers Bureau. With over two decades of experience in the bureau industry, his key focuses are to lead the Premiere team, provide direction to speakers, and build and strengthen strategic relationships.

Gail Davis’ decades of experience in corporate marketing and event management served as the launch pad for GDA Speakers. Before establishing the company in 1999, she spent 20 years managing the events of the Dallas-based global technology conglomerate Electronic Data Systems (EDS).

Tim Mathy is a Senior Partner of Speak, Inc. Speakers Bureau, which over the last twenty five years has become the largest and fastest growing non-exclusive bureau in the country. He has been with Speak Inc. for over 20 years.

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So you’ve launched your speaking business, but you’re running into the issue every new speaker faces: How do you standout compared to the other experts and titans of your field? It’s not easy, but it’s still well within your reach. This week on Speakernomics we invited Lisa Koenecke, a new speaker – but not new to her DEI field – who launched her speaking business two years ago at the beginning of the pandemic about how you can build your business in a crowded field.

Key Takeaways

Who is Lisa Koenecke?

Lisa saves lives one ally at a time using humor, engagement, and fun stories. She’s a DEI speaker and thought leader but has only worked in the speaking industry for two years. Lisa was inspired to take her message beyond her role as a middle school counselor after an interaction with one student.

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Do you hold certifications in your field? Certifications are a simple an excellent way to demonstrate to your clients that you truly are an expert and can help solve their challenges. This week on Speakernomics, we invited Sharon Weinstein, RN, FAAN, CSP, to discuss the tremendous benefits of pursing certifications in your field, and the value of applying for the National Speakers Association’s Certified Speaking Professional (CSP) designation beginning in August.

Key Takeaways

Who is Sharon Weinstein?

Sharon Weinstein, RN, FAAN, CSP, is a speaker, coach and author who has built her career helping others succeed in theirs. She encourages individuals to think differently, ask the right questions and solve the right problems. She’s the author of 19 books, 9 of which were textbooks.  

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What does the future of your speaking business look like, not your industry but your specific business? Are you still using the same presentation, details, and marketing that you started using years ago? If the longevity of your business keeps you up at night, this episode is for you. This week on Speakernomics, we invited futurist and technology strategist Crystal Washington, CSP, to share simple things you can do to futureproof your business and have a long speaking career. 

Key Takeaways

Who is Crystal Washington?

Crystal Washington is a futurist and technology strategist who helps translate technology and the future of it for every day people to help them become more efficient and make more money. She’s been in the business for 15 years and was the final host of NSA’s previous audio program, Voices of Experience.

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How strategic are you? Are you really thinking through your business decisions and how they will impact you and your audiences? This week on Speakernomics, we invited Dartmouth professor Rod Adner, PhD, to share his mindset for strategic thinking and how we as a professional speakers can be more strategic in our businesses.

Key Takeaways

Who is Ron Adner?

Ron Adner, PhD, is a strategy professor at Dartmouth college. He’s an author of two books and consults with companies to help them solves real problems. In addition to his work as a professor, he’s a keynote speaker who teaches audiences how to think more strategically. Learn more about Ron at https://ronadner.com/. 

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Answer this honestly: Are your audiences walking away with ideas that they’re going to forget immediately, or are you making a true impact on them and helping them transform how they view their work and the world? This week on Speakernomics, we invited Global Speakers Federation President Steve Lowell, CSP, to the show to discuss how you can adjust your presentations to make sure you are always transforming your audience’s lives.

Key Takeaways

Who is Steve Lowell, CSP?

Steve works with speakers, trainers and authors to help them embrace different ways to be more transformational on the stage and make more money. He’s worked as a professional speaker for over 25 years and is the current president of the Global Speakers Federation.

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Every week when we explore professional speaking, we’re typically discussing keynote speaking, training, consulting, and coaching. Now, we’re looking into another form of speaking: voice acting. This week on the show, we invited voice actor Joseph Jones to discuss the similarities between professional speaking and voice acting and how the path to get involved in voice over work aren’t too different from professional speaking.

Key Takeaways

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Imagine this: You have your topic of expertise, but a client asks you speak about a similar topic, but it’s not your expertise. What do you do? Do you speak on the topic because it’s similar, or do you decline the request because it’s not your niche? Today’s guest says you should do the latter. This week on Speakernomics, we invited Quinn Conyers to the show to explain why going all in on your niche is a better approach than trying to speak on a variety of topics and how doing so can help you get booked more than speaking on a variety of topics. 

Key takeaways

Who is Quinn Conyers?

Quinn is an event transformer. As the master of ceremonies, she turns average events into epic experiences. She has high energy and knows what it takes to make an event interesting, engage with the audience and make the meeting professionals happy. She’s been a speaker for 17 years, but only really focused on her emcee work six months ago.

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