Speakernomics

When was the last time you updated your marketing material? Do you have a demo real that is all about what you will do, rather than what the audience gets out of your presentation? If you’re nodding your head, it sounds like it’s time for an update. This week on Speakernomics, we invited AJ Vaden, the CEO of Brand Builders Group and one of the recent experts who spoke at Winter Workshop 2022 about how you can become more marketable in the speaking industry.

Key Takeaways

Who is AJ Vaden?

AJ is the CEO of Brand Builders Group and she helps people become well known for what they want to be known for by who they want to be known by.

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While speaking can be a lucrative revenue stream, we all learned during the early time of the pandemic that it can’t be your only revenue stream. Or in the case of this week’s guest, maybe you just want to amplify your revenue with much less travel. This week on Speakernomics, brought in Laurie Guest, CSP, CPAE, to share her very different and profitable take on racking up more revenue in your speaking business by doing what’s best for you and your business.

Key Takeaways

Who is Laurie Guest, CSP, CPAE?

Laurie is a speaker and author who focuses on customer service with a fresh set of eyes and a different point of view. She has amazing creativity, and you never get the same thing twice from her.

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You love speaking and sharing your expertise, but do you dread the sales aspect of getting yourself in front of clients? Are you losing out on opportunities simply because you don’t have an effectives sales process? This week on Speakernomics we’ve invited Mimi Brown to share how she uses her sales experience to make sure her business keeps growing.

Want to hear more from Mimi? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can amp up your revenue. Learn more at Influence2022.com.

Key takeaways:

Who is Mimi Brown?

When Mimi takes the stage, she’s like that old friend that you can’t wait to see again. She’s a sales expert who also speaks about leadership presence for women.

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Are you the same person when you take the stage, or do you put on your speaker alter ego and start speaking and behaving in a way that isn’t your most authentic self? This week on Speakernomics, we invited Brandon Farbstein to discuss why you should strive to always be your most authentic self when you’re on stage and how it can actually benefit your speaking business.

Want to hear more from Brandon? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you become more authentic. Learn more at Influence2022.com.

Key takeaways

Who is Brandon Farbstein?

Brandon is a keynote speaker, author and Generation Z activist who speaks to organizations and companies all over the world about diversity and inclusion, disability awareness and overcoming adversity. He’s very likely the youngest member of the NSA.

Disclaimer:

Today’s guest briefly mentions the topic of suicide; to avoid this part of the conversation, skip ahead from 6:00 to 7:20.

The National Suicide Prevention Lifeline: 1-800-273-8255, 1-800-273-TALK

Crisis Text Line: Text HOME to 741741.

International suicide hotline numbers available here: https://www.opencounseling.com/suicide-hotlines

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So you wrote a book. Now what? Is it just sitting untouched on someone’s shelf (or worse, the bookstore), or is your book constantly helping you spread your message, expand your reach and get paid to speak? This week on Speakernomics we invited Phil M Jones to talk about how to change your mind set about your book to reach greater audiences and sell 1 million+ copies.

Key Takeaways

Who is Phil M Jones, CSP, CPAE?

Phil is a bit of a Renaissance man. He’s a speaker, author, and a part of five different businesses that help people achieve more in life. His book, Exactly What to Say, has sold 1.5 million copies in all formats since it was published in 2017.

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The world is constantly evolving, and as a professional speaker you’re speaking to audiences around the world who may not share all the same views as you. How do you prepare yourself to get on the stage and make a genuine connection with every audience? This week on the show, we invited Jess Pettitt, CSP, to discuss some strategies to address unintentional short-sightedness in your presentations.

Want to hear more from Jess? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can set yourself up for any business crisis. Learn more at Influence2022.com.

Key Takeaways

Who Is Jess Pettitt, CSP?

Jess is a diversity consultant and speaker with a background and stand-up comedy. She talks to audiences (or anyone really) about the topics that scare us. She also really loves cheese.

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Most speakers start their career in a corporate job before branching out and becoming a paid, professional speaker…and then there’s this week’s guest. After a brief stint in corporate American in his twenties, Patrick Henry, CSP, used the downtime in the speaking industry during the pandemic to help launch an herbicide company as the chief operating officer. This week, he’ll share what he’s learned about working a corporate job again, and how that’s helping him bring better practices to his speaking business too.

Key Takeaways

·     Learn a little bit about everything

·     Weekly micro-planning sessions

Who is Patrick Henry, CSP?

Patrick is a professional speaker, song writer and humorist who teaches companies how to elevate the customer experience. He helped found and is the chief operating officer for an herbicide company that makes safe and effective alternatives to big brand items.

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You have a well-crafted and researched message and you can deliver that perfectly on stage…but people still don’t want to hire you. What’s going on? This week on the show we invited David Horsager, MA, CSP, CPAE, to discuss how Trust might be the reason meeting planners aren’t booking you, and how professional speakers can make sure they’re always building trust with their clients and partners in the speaking industry.

Want to hear more from David? He’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22.

Key Takeaways

Who is David Horsager, MA, CSP, CPAE?

David is a speaker, researcher and one of the world’s leading experts on trust. He brings his message to companies and governments to help build more trust with their clients and constituents. He licenses his content to other companies and trainers so he can take his message further than he would be able to alone. 

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You’re looking at your calendar and you realize you have no speaking gigs lined up and you’re not getting paid. What’s your next move? Panicking and looking for upcoming meetings and sending in proposals? This week on the Speakernomics, we invited Mary Kelly, PhD, CDR, CSP, CPAE, to discuss how you need to build systems and processes in your business to make sure you get booked and stay booked.

Want to hear more from Mary? She’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22.

Key Takeaways

Who is Mary Kelly, PhD, CDR, CSP, CPAE?

Mary is a retired Navy commander, college professor and economist who helps businesses be more profitable by teaching leaders how to do everything they do better.

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Grow Your Speaking Business with YouTube

Pop quiz: You want to make a YouTube video that will lead to someone hiring you; do you focus on a topic that people search 10,000 times a month, or 200 times a month? Today’s guest Michelle Villalobos, CSP, says the real money is in making videos for 200 people. This week on Speakernomics, Michelle will share highlights from her YouTube strategy that helps her generate substantial revenue with daily or weekly videos.

Key Takeaways

Who is Michelle Villalobos, CSP?

Michelle is an international speaker who hosts business retreats for superstars focused on generating recurring revenue with community and masterminds. She’s a member of NSA’s Million Dollar Speaker Group.

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