The Art of Pre-Selling

The Art of Pre-Selling

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The Art of Pre-Selling episodes

  • 411. 3 Things You Need To Do Right Now To Fill Your Client Roster By The End Of The Year

    Feel like you're doing all the right things online but still hearing crickets? Or maybe you haven't even started yet because you're overwhelmed by all the moving pieces?

    In this episode of The Divorce Revolution Podcast, I'm walking you through the three key things to focus on right now if you want your social media to become the place where your ideal clients find you, connect with you, and ultimately hire you. Whether you're brand new or you've been posting with little traction, I'm breaking down messaging clarity, DM strategy, and why most coaches are missing the mark when it comes to calls to action.

    If your goal is to sign real coaching clients by the end of the year, this episode will give you the clarity you need to cut through the noise and focus on what actually works.

    Resources Mentioned:

    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold

    What I Discuss

    • The Instagram bio litmus test to instantly assess if your messaging is clear
    • Why waiting for DMs to roll in won't work (and what to do instead)
    • How to give people a clear path to hiring you without sounding salesy
    • The difference between direct and indirect CTAs
    • The biggest mistake coaches make when trying to attract clients on social media
    • How Social to Sold will help you build a client attraction strategy that actually works

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    13 min
  • 410. Non-Monogamy, Erotic Glory & Reclaiming Your Sexuality with Andre Lazarus

    What if your desire isn't gone—it's just been buried under shame, obligation, and disconnection from your body? And what if reclaiming your sexuality didn't have to follow the rules you were taught?

    In this episode of The Divorce Revolution Podcast, I sit down with intimacy and relationship guide Andre Lazarus for a conversation that is both expansive and deeply grounding. We talk about the journey of reconnecting with your erotic self after divorce, what healthy non-monogamy actually looks like, and how to create a relationship with pleasure that centers your body, your truth, and your joy.

    Whether you're single, dating again, or just beginning to ask, "What do I want?"—this conversation is an open door to self-exploration. Andre shares tools for building safety in the body, rewriting your sexual story, and cultivating authentic connection, whether in monogamous or alternative partnerships.

    Resources Mentioned:

    • How to Master Masculinity and Become the Kind of Man She Craves: https://opentomore.mykajabi.com/masterclass
    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • Why women often feel disconnected from their bodies post-divorce
    • How nervous system safety influences your relationship to pleasure
    • The difference between shame and embodied curiosity
    • What ethical non-monogamy actually looks like
    • Creating intentional erotic containers
    • Reclaiming your eroticism—whether solo or partnered

    Find more from Andre Lazarus:

    Instagram: https://www.instagram.com/comingcloserwithandre/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    51 min
  • 409. The 3 Content Mistakes That Are Delaying Your Coaching Business

    Are you putting in the effort online but still wondering why no one's signing up to work with you? The problem might not be your offer—it's probably your content. And if you're still trying to educate or inspire your way to clients, this episode is going to be a game-changer.

    In this episode of The Divorce Revolution Podcast, I'm walking you through three of the biggest content mistakes I see newer coaches make and how they're quietly stalling your business growth. From blending in with everyone else to missing the mark on trust-building, I'll show you how to make small shifts that actually lead to coaching inquiries.

    Resources Mentioned:

    • Register for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • Why inspiration and information posts alone won't build your business
    • The real reason your content is being ignored, even if it's helpful
    • How to stop sounding like everyone else and start attracting real clients
    • Why waiting for people to DM you isn't a strategy and what to do instead
    • How to give potential clients a clear path to working with you
    • How to create content that builds trust and converts followers into coaching clients

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    16 min
  • 408. The Male Perspective on Divorce: Authenticity, Healing & Healthy Masculinity with Josh Tomeoni

    Why do so many men stay in unhappy marriages and what happens when they finally walk away?

    In this episode of The Divorce Revolution Podcast, I'm sitting down with men's coach Josh Tomeoni to unpack the male perspective on divorce, healing, and healthy masculinity. Josh shares openly about his own divorce experience, how he spiraled before rebuilding, and why he's now helping other men turn their darkest days into their greatest transformation.

    This is one of the most honest, compassionate conversations we've ever had on the podcast and even though this show is for women, I promise, hearing a good man reflect on what really goes on behind the scenes will shift how you see dating, co-parenting, and even your own healing journey.

    Resources Mentioned:

    • Follow Josh on Instagram and send the word "coach" for a free coaching session to level up after your relationship transition ($500 value): https://www.instagram.com/joshthederelict/
    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What I Discuss:

    • The real reason many men never leave even when they're deeply unhappy
    • Why divorce often hits men harder than they admit
    • The difference between vulnerability and authenticity for men
    • How to support your son (or your ex) in learning healthy masculinity
    • Why "toxic masculinity" isn't the right term and what to say instead
    • What a healed, masculine man actually looks like

    Find more from Josh Tomeoni:

    Instagram: https://www.instagram.com/joshthederelict/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    54 min
  • 407. Why Your Posts Aren't Turning Into Clients (And What to Do Instead)

    Feel like you're doing all the things on social media but still not getting clients? You're posting, maybe even getting a few likes here and there, but when it comes to actual sales, it's crickets.

    In this episode of The Divorce Revolution Podcast, I'm sharing the three biggest reasons your content might not be converting and exactly what to do about it. If you're serious about using social media to attract clients (without living on your phone 24/7), this episode is for you.

    Resources Mentioned:

    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold

    What I Discuss:

    • The most common reasons your posts aren't converting
    • Why educational tips alone won't grow your business
    • The 3 key questions every coach must answer before posting content
    • The difference between likes and actual conversions
    • Why your content needs a clear path to move followers to clients

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    17 min
  • 406. How to Shift from Scarcity to Spiritual Wealth with Elizabeth Ralph

    What if financial freedom wasn't about chasing more but about expanding into a new version of yourself?

    In this episode of The Divorce Revolution Podcast, I'm joined by spiritual wealth expert Elizabeth Ralph for a powerful conversation that will change the way you think about money, investing, and what it really means to be wealthy. Elizabeth shares how a chance encounter with a Cheeto-loving kangaroo sparked the journey from corporate energy trader to financial freedom—and how that journey led to teaching thousands of women to shift from 3D efforting to 5D flow.

    If you've been feeling stuck in scarcity and ready to reclaim your financial power, this episode is for you.

    Resources Mentioned:

    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
    • The Spiritual Investor Podcast by Elizabeth Ralph: https://www.thespiritualinvestor.com/podcast
    • Get a one-month FREE trial to the Spiritual Investor Club: https://the-spiritual-investor.mn.co/plans/1478451?bundle_token=81effd12748361c5b5e851d7538bbc47&utm_source=manual
    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • How Elizabeth went from energy trading to spiritual investing (and yes, a kangaroo is involved)
    • The mindset shift that creates real financial freedom
    • Why women need to stop waiting—and start building wealth now
    • What 3D vs. 5D wealth really means (and how to use both)
    • How to start investing even if you have debt
    • The power of creating "space" to manifest money and opportunity

    Find more from Elizabeth Ralph:

    Website: https://www.thespiritualinvestor.com/

    Instagram: https://www.instagram.com/elizabethralph/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    47 min
  • 405. What to Say When You Hear "I'm Not Ready" or "I Can't Afford It" (Sales Calls Objection Tips) | Summer of Selling Series Part 7 of 7

    Amber Show Notes

    There is nothing more frustrating than pouring your heart into a sales call only to hear "I'm not ready" or "I can't afford it."

    In this episode of The Divorce Revolution Podcast, I'm breaking down exactly what to say when those objections come up (and how to not take them personally). I'll walk you through the mindset shift that changed the game for me, plus some super practical ways to respond that feel natural, human, and not the least bit pushy.

    If you've been getting stuck when it comes to objections on sales calls, this episode is for you.

    Resources Mentioned:

    • Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
    • Episode 403: The 6-Step Sales Call Framework That Turned My Close Rate from 50% to 80%: https://podcasts.apple.com/ph/podcast/403-the-6-step-sales-call-framework-that-turned-my/id1577282350?i=1000721478904

    What I Discuss:

    • Why you don't need to "overcome" objections to lead a powerful sales call
    • What to do when someone says "I can't afford it" or "I'm not ready"
    • The real reason you might be feeling triggered or discouraged on calls
    • How to stand in your power and still serve without being pushy
    • A simple way to reframe objections so you don't spiral or shrink

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    23 min
  • 404. How Technology is Changing Divorce for Good with Heather MacKenzie

    What if the right tech could take the stress, cost, and confusion out of divorce—and even help you build a better life afterwards?

    In this episode of The Divorce Revolution Podcast, I'm joined by Heather MacKenzie, COO of Hello Divorce, to talk about how technology is transforming the divorce process for good. Heather shares why you are the "founder" of your post-divorce life, how to navigate uncertainty with confidence, and the tech tools that can save you time, money, and emotional energy during and after divorce.

    If you've been wondering how to navigate divorce without getting stuck in legal jargon, endless paperwork, or unnecessary conflict, this episode is for you.

    Resources Mentioned:

    • Hello Divorce: https://hellodivorce.com/

    • OurFamilyWizard: https://www.ourfamilywizard.com/

    What We Discuss:

    • How to think of yourself as the "CEO" of your post-divorce life

    • The role of radical acceptance in moving forward after divorce

    • Practical ways technology can streamline divorce and post-divorce tasks

    • Why Hello Divorce combines automation with real human guidance

    • The hidden financial considerations women often overlook post-divorce

    • How to budget realistically and set yourself up for success after divorce

    • Using AI as a tool for planning, organization, and emotional clarity

    Find more from Heather MacKenzie:

    LinkedIn: https://www.linkedin.com/in/hmackenz/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    49 min
  • 403. The 6-Step Sales Call Framework That Turned My Close Rate from 50% to 80% | Summer of Selling Series Part 6 of 7

    Have you ever gotten off a sales call thinking, "That should have been a yes"? You know the person needed your help, but somewhere along the way, the conversation didn't lead to a commitment and you're left wondering what went wrong.

    In this episode of The Divorce Revolution Podcast, I'm sharing my exact 6-step framework that took my sales call close rate from 50% to 80%. This is the same approach I use to lead calls with confidence, build trust quickly, and guide potential clients to a clear decision—without feeling pushy or salesy.

    Whether you're brand new to sales or you've been at it for a while but aren't seeing consistent results, this episode will give you the structure and mindset shifts you need to start converting more calls into paying clients.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • The biggest mistake coaches make when opening a sales call

    • How to ask questions that uncover your potential client's real motivators

    • The key step most people skip that kills conversions

    • How to confidently present your offer without feeling awkward

    • What to say when someone says, "I need to think about it"

    • Why following up the right way matters just as much as the call itself

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    23 min
  • 402. How to Divorce Smarter: Legal & Financial Truths Every Woman Needs to Know with Emily S. Pollock

    Think a divorce court will finally bring you justice? That they'll hear your story and deliver what's fair? I used to think that too until I learned the hard way that courtrooms don't operate on emotion. They operate on facts, assets, and legal agreements.

    In this episode of The Divorce Revolution Podcast, I'm joined by powerhouse attorney and fellow solo mom, Emily S. Pollock, to unpack the legal and financial truths every woman needs to know before, during, and after divorce. From how courts actually look at fairness (spoiler: they don't care if your ex was a jerk) to what you need in place before you sign your next marriage certificate, Emily shares it all.

    If you've been relying on emotion instead of strategy in your divorce—or you're terrified of repeating the same mistakes again—then this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • Why emotional "justice" is not part of the court system and what to focus on instead

    • The truth about prenups, postnups, and how to make one work in your favor

    • What women often misunderstand about spousal support (especially high earners)

    • Why financial transparency is non-negotiable before saying "I do" again

    • How to restructure your finances after divorce so you don't end up in the same place

    • Emily's real-life story as a solo mom and how she learned to parent without apology

    Find more from Emily S. Pollock:

    Website: https://donohoetalbert.com/attorneys/emily-s-pollock/

    LinkedIn: https://www.linkedin.com/in/emily-s-pollock/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    47 min

About The Art of Pre-Selling

From the publisher's feed

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

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