The Art of Pre-Selling

The Art of Pre-Selling

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The Art of Pre-Selling episodes

  • 431. How to Build Proof You're Ready to Coach (Even Before You're Certified)

    What if the reason you don't feel ready to coach is because you haven't built proof that you are?

    In this episode of The Divorce Revolution Podcast, I'm talking to the woman who knows she wants to be a coach but keeps getting stuck in self-doubt, imposter syndrome, or the pressure to feel "legit" before she ever works with a client. I'm sharing exactly how to start building confidence and momentum now—even if you're not certified yet or haven't landed a paying client.

    You'll walk away with 3 simple but powerful ways to collect real proof that you're ready, what kind of practice actually moves the needle, and why showing up messy is often the fastest path to feeling confident and credible as a coach.

    If you've been waiting for a sign that you're ready to get started, this episode is for you.

    Resources Mentioned:

    • The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification

    What I Discuss:

    • 00:27 Early coaching doubts and how to move through them
    • 02:04 Why confidence comes from doing the work (not waiting to feel "ready")
    • 08:16 How to start gathering testimonials even when you're just beginning
    • 10:37 Simple ways to track your growth so you can actually see your progress
    • 14:40 This week's challenge + some final encouragement for you

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    17 min
  • 430. What Happens When the Divorce Lawyer Becomes the Client with Stacy D. Phillips

    In this episode of The Divorce Revolution Podcast, I sit down with the incredible Stacy D. Phillips—celebrity divorce lawyer, author, and podcast host—to talk about what really changes when the lawyer becomes the client.

    Stacy shares openly about her two divorces, including one from an alcoholic partner, and how those experiences transformed not only her personal life, but how she practices law. We unpack everything from how addiction can silently warp a relationship, to why prenups matter more than you think, and the emotional cost of carrying everything on your own.

    Resources Mentioned:

    • Divorce: It's All About Control: https://www.stacydphillipsesq.com/my-book
    • The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification
    • Join the waitlist for ReNewU: https://products.ambershaw.com/signature-waitlist
    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • 01:34 How going through divorce changed how Stacy practices law
    • 02:43 The hard truths about our legal system (and what needs to change)
    • 04:54 Why Stacy decided to stop playing small and start living unapologetically
    • 06:40 The kind of support divorced women actually need
    • 10:54 What healing really looks like when you're rebuilding your life
    • 19:28 Getting back into relationships and why therapy matters
    • 23:37 How to stay grounded when emotions and legal stuff collide
    • 25:59 Why every woman should be talking about prenups (yes, really)
    • 28:09 Letting go of control and learning to trust yourself again
    • 30:55 The biggest lessons divorce taught us both
    • 35:20 How to surround yourself with strong women who get it
    • 39:33 Masculine vs. feminine energy—finding your balance

    Find more from Stacy D. Phillips:

    Website: https://www.stacydphillipsesq.com/

    Instagram: https://www.instagram.com/stacydphillipsesq/

    LinkedIn: https://www.linkedin.com/in/stacydphillips

    Stacy D. Phillips Podcast: https://open.spotify.com/show/4o0ZPJpeUiM4oO3XyQmcii

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    45 min
  • 429. How to Coach Without Feeling Like a Fraud

    Ever wonder if you're really "qualified" to coach—or if you're just faking it till you make it?

    In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest blocks new coaches face: imposter syndrome. You'll hear exactly why it shows up (hint: it's not because you're unqualified) and what you actually need to feel confident when leading a session. This episode is a must-listen if you've ever worried about saying the wrong thing, not knowing what to ask, or not having all the answers.

    Resources Mentioned:

    • Listen to The Confident Coach Secret Podcast Series: https://products.ambershaw.com/confident-coach
    • The Confident Coach Certification Waitlist: https://products.ambershaw.com/certification

    What I Discuss:

    • 00:22 Why imposter syndrome hits hard when you're just starting out
    • 02:57 The real reason having structure makes you a better coach
    • 05:29 Three simple shifts that'll boost your confidence (even if you're a new coach)
    • 07:42 A peek at what's coming inside The Confident Coach Certification

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    14 min
  • 428. Avoid Getting Screwed (Again): What Every Divorced Woman Needs to Know Before Remarrying with Holly J. Moore

    Thinking about getting remarried after divorce—but terrified of going through it all over again (and possibly getting screwed)? This conversation is packed with real talk, legal insight, and empowering truth bombs to help you protect your peace.

    In this episode of The Divorce Revolution Podcast, I'm joined by powerhouse attorney Holly J. Moore, one of California's top family law experts, to talk about what every divorced woman must know before walking down the aisle again. We dive into the biggest legal mistakes women make during divorce, the hidden dangers of relying on monthly support checks, and why that emotional attachment to the house might cost more than you think. We also get real about prenups—why they're not just for millionaires, how they actually make your relationship stronger, and what to consider if you're a business owner or entrepreneur.

    Resources Mentioned:

    • The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification
    • ReNewU Waitlist: https://products.ambershaw.com/signature-waitlist
    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • 07:41 Why emotional decisions during divorce can cost you—literally
    • 16:46 Let's talk prenups (yep, you probably need one)
    • 25:20 Why financial independence = freedom
    • 25:29 Dealing with self-doubt as a coach or business owner
    • 25:51 Why you need a real business plan (not just a Canva logo)
    • 26:32 Are online prenups legit? What to know before you hit submit
    • 29:59 How to protect your business inside a prenup
    • 31:11 The truth about what prenups actually do for your relationship
    • 34:16 Legal stuff to handle after the divorce is final
    • 44:01 Finding balance, boundaries, and a bit of sanity in a busy life

    Find more from Holly J. Moore:

    Website: www.moorefamilylawgroup.com

    Instagram: https://www.instagram.com/hollyjmoore/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    49 min
  • 427. 3 Tips to Simplify Your Coaching Niche

    Are you stuck in niche drama—second-guessing your messaging, tweaking your bio every other week, and wondering why you still feel unclear?

    In this episode of The Divorce Revolution Podcast, I'm breaking down why your niche feels so damn complicated and the three things you can do today to simplify it. I'm sharing the real reason you might be getting crickets on your content, why perfectionism is sabotaging your clarity, and how to reconnect with your purpose so you can finally feel confident about who you help and how.

    Whether you're just starting your coaching business or stuck in an endless niche spiral, this episode will help you get unstuck and take action.

    Resources Mentioned:

    • Listen to The Confident Coach Secret Podcast Series: https://products.ambershaw.com/confident-coach
    • The Confident Coach Certification Waitlist: https://products.ambershaw.com/certification

    What I Discuss:

    • 00:24 Why your niche might be keeping you stuck
    • 01:16 What causes niche perfectionism and second-guessing
    • 02:52 How to uncomplicate your niche with one simple shift
    • 04:04 Why specificity is everything (especially online)
    • 07:37 3 steps to simplify your niche today
    • 20:32 Final tips + practical niche homework

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    23 min
  • 426. Don't Open the Dating App Until You Hear This: Dating After Divorce with Erica McKay

    If the thought of swiping again makes you want to throw your phone across the room, this conversation is for you.

    In this episode of The Divorce Revolution Podcast, I'm joined by Erica McKay—modern-day matchmaker, relationship realist, and founder of Erica Suzanne Matchmaking—for an honest and surprisingly uplifting convo on what dating after divorce really looks like. We talk about how to date with more intention (and way less pressure), why it's essential to focus on how you want to feel in your next relationship, and the power of doing the inner work before you hand over your number.

    Whether you're cautiously dipping a toe into dating apps or completely swearing them off, this episode will help you date slower, date smarter, and maybe even feel excited about love again.

    Resources Mentioned:

    • The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification
    • Join the waitlist for ReNewU: https://products.ambershaw.com/signature-waitlist
    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • 05:00 Mistakes to avoid when rejoining dating apps
    • 08:08 Erica's story: From divorce to finding real love again
    • 11:22 Building a coaching business as a divorced mom
    • 12:45 Why you should visualize how you want to feel, not just what you want
    • 19:12 Why inner work is essential before reentering the dating pool
    • 22:04 The power of saying "yes" to new experiences
    • 24:52 Navigating new relationships post-divorce
    • 28:12 Dating questions to ask early—and which ones to avoid
    • 35:54 How to date slower and deeper
    • 40:42 Alcohol on first dates: yay or nay?
    • 42:34 How matchmaking works (and when to consider it)
    • 46:11 Introducing Young Lux for 22–38 year-olds

    Find more from Erica McKay:

    Website: https://www.ericasuzanne.com/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    51 min
  • 425. From Lurker to Buyer: What Every Coach Should Know About Client Behavior

    Ever wonder why someone watches your Stories every day, likes your posts, maybe even replies to a few but still hasn't signed up to work with you?

    In this episode of The Divorce Revolution Podcast, I'm walking you through the exact journey your ideal client is on—from the moment she first discovers you to when she finally decides to say yes. I break down the three key stages of the buyer's journey (Awareness, Consideration, Decision), how to tell which stage your audience is in, and how to use that insight to create content that actually moves people forward.

    If you've been feeling invisible or stuck wondering why no one's buying, then this episode is for you.

    Resources Mentioned:

    • Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • 00:20 Why understanding your client's buying journey matters more than ever
    • 02:18 Stage 1: Awareness — the point where your client starts realizing there's a problem
    • 04:03 Stage 2: Consideration — the stage where they're exploring options (but still hesitant)
    • 06:34 Stage 3: Decision — what content helps them say YES
    • 11:31 How to apply this journey to your messaging and content strategy
    • 13:05 A reminder that knowing where your client is helps YOU sell with more ease

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    14 min
  • 424. "How Does She Do It All?" Juggling Work, Motherhood, and Divorce Gracefully with Sarah Armstrong

    Ever looked at another mom and thought, "How the hell is she juggling all that without falling apart?"

    In this episode of The Divorce Revolution Podcast, I'm joined by Sarah Armstrong—author of The Mom's Guide to a Good Divorce and The Art of the Juggling Act. Sarah is a powerhouse corporate leader, single mom, and author who knows firsthand what it means to manage two households, raise a daughter, keep a thriving career, and stay sane in the process.

    We go beyond the fluffy "you can have it all" advice and dig into the real strategies that make balance possible even when life feels anything but balanced.

    Resources Mentioned:

    • The Art of The Juggling Act: https://thejugglingact.com/
    • The Mom's Guide to A Good Divorce: https://www.momsguidetogooddivorce.com/order
    • The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification
    • Join the waitlist for ReNewU: https://products.ambershaw.com/signature-waitlist
    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • 03:44 The self-care non-negotiables and friendship boundaries that keep burnout at bay
    • 07:04 The surprising daily habits that make "juggling it all" actually work
    • 09:54 What inspired her to write The Art of the Juggling Act—and why it's not just for working moms
    • 13:29 Navigating two households with grace (and minimal chaos)
    • 19:19 What Sarah calls "The Great Consolidation"—and how it helped her reframe post-divorce life
    • 22:13 Where your time really goes and how to get some of it back
    • 23:59 The mindset shift that helped her stop feeling guilty about working
    • 25:31 "Decompression zones": what they are and how they can transform your evenings
    • 27:26 The real challenges of working from home as a single mom and how to manage them
    • 29:25 How she handles those school volunteer requests without drowning in mom guilt
    • 42:52 Practical, realistic advice every single mom needs to hear

    Find more from Sarah Armstrong:

    Website: https://thejugglingact.com/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    48 min
  • 423. The Easiest Way to Land Clients (That Most New Coaches Ignore)

    Most new coaches pour all their energy into social media—posting, tweaking their bios, trying to grow their following—yet still struggle to land clients. Here's the truth: your next client might already know you.

    In this episode of The Divorce Revolution Podcast, I'm sharing one of the most underrated ways to start signing clients fast without relying solely on Instagram. We'll talk about how to confidently tap into your personal network, ask for referrals without feeling weird or salesy, and create a client experience that naturally leads to word-of-mouth growth.

    If you've been feeling stuck trying to grow online and just want a simpler, more natural way to attract your first few clients, this episode is for you.

    Resources Mentioned:

    • Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
    • Loom: https://www.loom.com/

    What I Discuss:

    • 01:01 How to leverage your personal network without feeling awkward
    • 05:18 Simple ways to create a referral system that actually works
    • 08:55 What makes a coaching experience "referral-worthy"
    • 13:55 Next steps to start signing clients and build momentum fast

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    16 min
  • 422. Why Divorce Recovery Takes Longer Than You Think with Leah Mazur

    Ever catch yourself wondering why you're still healing, even years after your divorce? There's a reason for that and it goes deeper than you think.

    In this episode of The Divorce Revolution Podcast, I sit down with divorce recovery coach Leah Mazur to unpack what really happens after divorce—the hidden emotional and physical toll that lingers long after the paperwork is done. We talk about how to move from survival mode to feeling safe again, tools to manage co-parenting triggers, and how to make self-care realistic when life already feels full.

    If you've been feeling frustrated that healing is taking longer than you thought it would, this episode is for you.

    Resources Mentioned:

    • The Next Chapter Membership: https://www.samandleah.com/services
    • The New Woman Within Course: https://www.mindfullyready.com/newwomanwithin
    • Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche
    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • 00:44 Why your nervous system stays in survival mode long after divorce
    • 05:04 How to protect your peace when your ex still triggers you
    • 06:39 The truth about self-care when you're a single mom doing it all
    • 11:04 How Leah became a coach
    • 27:54 Why journaling can help you uncover what still needs healing
    • 28:40 How AI can actually help you process emotions and get unstuck
    • 30:43 Why you may never be "fully over it"
    • 32:48 What healthy co-parenting really looks like
    • 38:43 The wake-up call every divorced woman needs about money
    • 43:32 What it really takes to start a coaching business after divorce
    • 46:15 Resources and communities that help women rebuild with confidence

    Find more from Leah Mazur:

    Leah Mazur's links: https://linktr.ee/mindfullyready

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    49 min

About The Art of Pre-Selling

From the publisher's feed

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

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