The Art of Pre-Selling

Are you showing up on social media but not getting any coaching inquiries? It's not because your content isn't good enough. The problem is that most new coaches don't have a system. They're posting what inspires them instead of what actually moves their audience to become clients.

In this episode of The Divorce Revolution Podcast, I'm breaking down how to use social media strategically so you can finally start getting clients instead of just likes. You'll learn how to define your content pillars, what type of posts actually build trust, and the three kinds of content every coach needs to create a social media strategy that works.

Resources Mentioned:

• Content to Clients: https://ambershaw.samcart.com/products/ctc
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:23 How to use social media as your main mechanism for getting clients
• 02:56 Why defining your content pillars is the foundation of your business
• 12:26 How to create a balanced content strategy using the ABCs of content: attraction, believability, and conversion

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Do you ever wonder why you keep repeating the same relationship patterns, even when you know better? Or why you feel totally secure with some people but anxious, avoidant, or distant with others? The truth is, your attachment style might have more to do with it than you think.

In this episode of The Divorce Revolution Podcast, I sit down with clinical psychologist and bestselling author Dr. Judy Ho to talk about her new book, The New Rules of Attachment. We break down how your attachment style shows up in every area of your life—not just relationships—and what it really takes to move toward secure attachment. Dr. Judy and I talk about how to reparent your inner child, nurture your authentic self, and finally create the kind of security and connection you've always wanted.

If you've been stuck in the same emotional cycles and want to feel grounded, secure, and confident in your relationships again, then this episode is for you.

Resources Mentioned:

• The New Rules of Attachment by Dr. Judy Ho: https://drjudyho.com/books/the-new-rules-of-attachment/
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What We Discuss:

• 00:22 What attachment styles are and why they matter more than you think
• 05:58 The four main attachment styles and how they form
• 15:34 How attachment styles connect to love languages
• 18:47 What reparenting your inner child really means
• 25:33 How to nurture your inner child's unmet needs
• 26:11 Why your authentic self and inner child are deeply connected
• 27:37 Can you really change your attachment style? (Dr. Judy says yes!)
• 34:58 How parenting style and temperament affect your child's attachment
• 42:13 How to find balance in your parenting style

Find more from Dr Judy Ho:

Website: https://drjudyho.com/

Instagram: https://www.instagram.com/drjudyho/

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Are you getting likes, comments, and DMs on your posts but no actual clients? It's one of the most frustrating parts of building a coaching business online. The truth is, engagement feels good, but likes don't pay the bills. Without a system to turn those conversations into conversions, you'll stay stuck in the "almost" phase.

In this episode of The Divorce Revolution Podcast, I'm breaking down the three simple shifts you can make to turn engagement into paying clients. You'll learn how to lead conversations naturally (without feeling pushy), how to use your Instagram Stories to create connection and build trust, and how to make it easy for people to understand what you offer and take the next step.

If you've been stuck in the "people love my content but no one's buying" loop, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:26 The 3 simple shifts that turn engagement into clients
• 04:12 Why you need a clear system behind your content
• 06:37 Practical tips to start turning likes into paying clients

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever looked around at the life you've built—the family, the job, the routines—and wondered, "Is this really what I want?" Not because anything is necessarily wrong but because something deep inside you is whispering that it's no longer right.

In this episode of The Divorce Revolution Podcast, I'm joined by the incredible Kute Blackson, a transformational teacher and bestselling author of The Magic of Surrender. We dive into what it really takes to get honest with yourself, let go of the identity you've outgrown, and step into the next version of your life even when it's terrifying.

If you've been feeling stuck, uncertain, or like you're outgrowing the life you worked so hard to build, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche
• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What We Discuss:

• 01:23 Why you might feel stuck, even when life looks "good"
• 03:06 How fear and ego keep you from moving forward
• 06:18 What happens when you keep suppressing your truth
• 15:51 The sneaky ways we self-sabotage (and why we do it)
• 19:00 Digging into the unconscious reasons you stay stuck
• 30:04 Kute's advice for women who feel like something's off
• 31:31 A personal story about attracting the wrong partners
• 38:58 Kute's surprising morning routine
• 39:41 How relationships are mirrors for growth
• 53:04 Who The Magic of Surrender was really written for

Find more from Kute Blackson

Website: https://kuteblackson.com/

Instagram: https://www.instagram.com/kuteblackson

Boundless Bliss Event: https://www.boundlessblissbali.com/

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever tried explaining your coaching offer—only to find yourself rambling, overexplaining, or feeling like it's not landing at all? Here's the truth: if your offer feels complicated to you, it's definitely going to feel complicated to your potential clients. And confused people don't buy.

In this episode of The Divorce Revolution Podcast, I'm sharing why simplicity sells and how to strip away the overwhelm so your coaching offer actually makes sense. You'll learn the three signs your offer might be too complicated, why your promise matters more than your deliverables, and how to get back to clarity so that your ideal clients see exactly how you can help them.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:08 Why keeping your offer simple makes it easier to sell
• 04:16 Three signs your offer is too complicated
• 06:36 Why adding "more" doesn't make your offer better
• 12:51 What goes into creating a magnetic and irresistible offer

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Does the thought of parenting a middle schooler make your stomach drop?

In this episode of The Divorce Revolution Podcast, I sit down with Bridget KerMorris, parent coach, associate therapist, and mom of seven to talk about how to build connection during the messy middle school years. Bridget shares why common parenting advice often backfires, the two questions every tween is silently asking, and how her Steady + Connected Parenting™ framework helps moms—especially single and divorced moms—stay grounded and present.

If you've been struggling with how to stay close to your tween or teen when they shut you out, then this episode is for you.

Resources Mentioned:

• Download 50 Ways I'm Staying Close to My Middle Schooler: https://kermorris.myflodesk.com/50waysguide
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche
• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What We Discuss:

• 03:54 Parenting tips that actually backfire with tweens
• 05:03 Why connection matters more than ever in middle school
• 08:04 How to set healthy boundaries without losing trust
• 13:54 Bridget's Steady + Connected Parenting™ framework
• 23:50 Simple ways to connect through your kids' interests
• 25:52 Reframing the questions you ask your kids
• 28:18 Why non-face-to-face conversations are powerful
• 30:18 Intentional parenting strategies for divorced moms
• 34:10 Helping kids manage tech responsibly
• 45:12 Resources for parents navigating middle school

Find more from Bridget KerMorris:

Website: https://kermorris.com/

Instagram: https://www.instagram.com/bridget.parentcoach/

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever wondered why some coaches stand out effortlessly while others struggle to get noticed?

In this episode of The Divorce Revolution Podcast, I'm diving into why every coach—especially if you're just starting out—needs a signature framework. I break down what a coaching framework really is (hint: it's not just PDFs and session outlines), why it matters for both your confidence and your clients' results, and how to start thinking about your own method without overcomplicating it. I'll also share how having my 3C Framework has completely changed the way I market, sell, and deliver my programs and how it can do the same for you.

If you've been spinning your wheels wondering why your coaching business feels unclear, unstructured, or hard to sell, then this episode is for you

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:05 Why having a signature framework changes everything
• 01:59 How to position your offer so it actually stands out
• 06:41 Breaking down my 3C Framework: clarity, confidence & client attraction
• 11:34 Simple ways to start building your own coaching method
• 15:34 How your framework can be the launchpad for your business

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever feel like your finances took a hit harder than your heart after divorce?

In this episode of The Divorce Revolution Podcast, I'm joined by financial advisor and author Jennifer Lee to talk about something every divorced woman needs but most of us never think to prioritize—your financial support system. Whether you're still navigating the emotional aftershocks of divorce or trying to figure out how to make ends meet on a single income, Jennifer is here to help you feel more empowered, less overwhelmed, and totally in control of your money moving forward.

Resources Mentioned:

• Enroll in ReNewU, the ONLY business coaching program for divorced moms who want to launch a coaching business that actually pays: https://products.ambershaw.com/renewu
• Book: https://squeezethejuicebook.com/

What We Discuss:

• Why money stress is really about security and identity after divorce
• How to build a financial support team (and why it's more than just a lawyer)
• What to look for in a financial advisor as a divorced woman
• Smart strategies for single moms—whether you're paycheck-to-paycheck or have savings
• Side hustles, scrappiness, and how to build wealth even if you're starting from zero
• Protecting yourself financially in a new relationship or second marriage
• Her "Family Love Letter" tool and why emotional planning is just as vital as financial

Find more from Jennifer Lee:

• Website: https://modern-wealth.com/
• Book: https://squeezethejuicebook.com/
• Facebook: Facebook.com/ModernWealthInvest
• LinkedIn: https://www.linkedin.com/in/jennifer-lee-awma%C2%AE-aif%C2%AE-1b5aa56
• Instagram: Instagram.com/modernwealthloveletter/
• YouTube: https://www.youtube.com/@modern-wealth7014

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever signed up for a coaching program, only to feel overwhelmed, unsupported, or no closer to your goals?

Today, I'm breaking down exactly what to look for (and what to run from!) when you're thinking about joining a coaching program—especially if you're a divorced mom who's ready to build a coaching business that actually pays. I'm sharing the biggest red flags I see in the online coaching space, the green flags that tell you a program is worth the investment, and three simple questions you must ask before you say yes to anything (mine included).

If you've been burned by a coaching program before, or you've been stuck in research mode afraid to invest again, then this episode is for you.

Resources Mentioned:

• Enroll in ReNewU, the ONLY business coaching program for divorced moms who want to launch a coaching business that actually pays: https://products.ambershaw.com/renewu

What We Discuss:

• Why "one-size-fits-all" coaching programs don't work for most divorced moms
• The red flags to watch out for before joining a business coaching program
• How to spot a proven, supportive program with personalized feedback
• The real return on investment you should be looking for

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever felt like you've done all the right things to heal and still don't feel better?

In this episode of The Divorce Revolution Podcast, I'm joined by trauma therapist and homeopathy practitioner Dawn Wiggins to unpack why traditional talk therapy often falls short, especially after divorce. We dive deep into the unseen layers of trauma that live in your body, not just your mind, and explore powerful healing modalities you may not have considered.

If you've been feeling like something is still "off," even after therapy, then this episode is for you.

Resources Mentioned:

• Nervous System Type Quiz: https://scoreapp.mycoachdawn.com/p/4-patterns-of-hormone-grief-disconnection
• Sign up for my FREE workshop, Social to Sold, to get my #1 client-attraction system proven to generate consistent $1K–$5K months for brand-new coaches: https://products.ambershaw.com/socialtosold
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What We Discuss:

• Why talk therapy isn't always enough for deep trauma healing
• The hidden connection between physical symptoms and unresolved emotional trauma
• Signs your nervous system might be dysregulated (and what to do about it)
• What homeopathy really is—and how it can help you heal faster
• How EMDR works and who it's actually best for
• Why immersive journaling helps unlock suppressed emotion

Find more from Dawn Wiggins:

• Listen to Dear Divorce Diary: https://podcasts.apple.com/us/podcast/dear-divorce-diary-a-fresh-approach-to-healing/id1629538946
• Instagram: https://www.instagram.com/dawnwiggins/
• Website: https://mycoachdawn.com/

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com