The Art of Pre-Selling

The Art of Pre-Selling

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The Art of Pre-Selling episodes

  • 401. How I Made $20K From One Instagram Story Slide | Summer of Selling Series Part 5 of 7

    What if I told you that one single Instagram story slide brought in $20K in sales?

    In this episode of The Divorce Revolution Podcast, I'm pulling back the curtain on my exact IG story flow and how I consistently use stories—not just posts—to build trust, nurture warm leads, and spark sales conversations that convert. Whether you have a big audience or you're just starting from scratch, this strategy works. I'm also breaking down the difference between direct vs. indirect selling in stories and why "talking to the camera" isn't even required.

    If you've ever felt like your stories get views but never bring in clients—this episode is for you.

    Resources Mentioned:

    • Episode 399. How to Sell in the DMs Without Feeling Salesy or Awkward: https://ambershaw.com/podcasts/399-how-to-sell-in-the-dms-without-feeling-salesy-or-awkward/
    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why your Instagram Stories are your most overlooked sales tool

    • My 3-step IG Story Flow that builds trust and leads to DMs

    • The surprising power of a single well-placed story slide

    • Passive vs. direct story strategies—and when to use each

    • The #1 thing to avoid if you want stories that convert

    • How to start selling daily (without feeling pushy or awkward)

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    19 min
  • 400. How High-Functioning Women Often Self-Abandon in Relationships with Megan Sherer

    You can be successful, self-aware, and high-functioning—and still completely lose yourself in a relationship.

    In this episode of The Divorce Revolution Podcast, I'm joined by integrative therapist and somatic practitioner Megan Sherer for a deeply honest conversation about how even the most self-sufficient women can unconsciously self-abandon when love is on the line. We unpack how nervous system conditioning, attachment styles, and childhood trauma shape our romantic patterns and why it's so hard to walk away from someone who feels like home, even when they aren't safe for your healing.

    If you've been losing yourself in relationships that require you to shrink, fix, or prove your worth, this episode is for you.

    Resources Mentioned:

    • Megan's book: www.megansherer.com/book

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • What self-abandonment actually looks like in high-functioning women

    • Why emotionally unavailable partners can feel so familiar

    • How nervous system dysregulation ties into who we choose and why

    • The role of "somatic safety" in building real trust with yourself

    • Why clarity is found in the body—not just the mind

    • How to stop abandoning yourself and finally choose aligned love

    Find more from Megan Sherer:

    Instagram: www.instagram.com/megansherer

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    51 min
  • 399. How to Sell in the DMs Without Feeling Salesy or Awkward | Summer of Selling Series Part 4 of 7

    Feel weird selling in the DMs? In this episode of The Divorce Revolution Podcast, I'm walking you through the exact 4-step framework I use to sell in the DMs in a way that feels human, helpful, and never pushy. I call it the Conversation Flow Method and it's the reason I've closed $20K in sales from conversations that started with nothing more than a story reply.

    If you've been getting stuck in small talk or feeling awkward about selling your coaching offers, this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • The biggest mistakes coaches make when selling in the DMs

    • My 4-step Conversation Flow Method

    • Why voice notes build faster trust and how to use them strategically

    • How to shift from "pitch mode" to permission-based conversation

    • What to do when someone says "not now" or ghosts you

    • The mindset shift that helped me actually enjoy DM conversations

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    24 min
  • 398. How Divorce Affects Your Credit: Essentials Every Woman Should Know with Jessica Perrone

    Did you know your credit can take a major hit after divorce, even if you've always been responsible with money?

    In this episode of The Divorce Revolution Podcast, I sit down with financial educator Jessica Perrone of HerFINIQ to unpack the hidden ways divorce can impact your credit score, your ability to borrow, and your long-term financial independence. Jessica breaks down exactly what you need to know about joint accounts, credit card balances, name changes, and what happens to your financial identity when you untangle it from your ex.

    If you've been unsure how divorce could affect your credit, or you've felt intimidated about facing your finances, this episode is for you.

    Resources Mentioned:

    • HerFINIQ Website: https://www.herfiniq.com/

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • How credit is impacted during and after divorce

    • The risk of joint credit cards and what to do about them

    • Why it's your responsibility to monitor and protect your score

    • How to start rebuilding if your credit has already taken a hit

    • What to know about name changes and financial documentation

    • Why financial literacy is one of the most empowering tools post-divorce

    Find more from Jessica Perrone:

    Instagram: https://www.instagram.com/herfiniq/

    TikTok: https://www.tiktok.com/@herfiniq

    Facebook: https://www.facebook.com/HerFinIQ/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    55 min
  • 397. Stop Getting Ghosted on Sales Calls: How to Pre-Qualify Leads Like a Pro | Summer of Selling Series Part 3 of 7

    Are you hopping on Zoom calls with people who say they're interested, only to get ghosted right after?

    In this episode of The Divorce Revolution Podcast, I'm breaking down the exact system I use to protect my energy, qualify leads, and get on calls with people who are actually ready to work with me. Whether you're a new coach or just tired of sales calls that go nowhere, this episode will help you shift from "convincing mode" to confidently connecting with the right-fit clients from the very beginning.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why you're probably being too available (and how to fix it)

    • My pre-qualifying application process and why it works

    • How to set expectations before the sales call ever happens

    • The biggest mistakes new coaches make when trying to book clients

    • How pre-screening leads can actually build more trust

    • What to do when someone fills out your form but doesn't follow through

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    21 min
  • 396. What One Drink Really Does to Your Sleep, Energy & Mental Clarity with Silvia Subirana

    What if your nightly glass of wine is quietly sabotaging your sleep, energy, and even your ability to handle stress?

    In this episode of The Divorce Revolution Podcast, I'm joined by Silvia Subirana, a clinical psychologist and program director of Unconscious Moderation—an app designed to help you redefine your relationship with alcohol. We're diving into what one drink really does to your body, why "just a little bit" of alcohol can still leave you foggy, and how giving it a break (even for 30 days) could totally shift your mental clarity, patience, and emotional resilience, especially if you're single mom-ing it or navigating the aftershocks of divorce.

    Resources Mentioned:

    • Download Unconscious Moderation app: https://um.app/

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • The truth about what even one drink does to your body and brain

    • Why alcohol-free doesn't mean boring and how to find fun without it

    • How unconscious habits around alcohol form (and how to rewire them)

    • Silvia's unique 90-day process for helping women moderate or quit alcohol

    • Why your "foggy baseline" might be your biggest blind spot

    • The surprising link between alcohol and emotional regulation for single moms

    Find more from Silvia Subirana/Unconscious Moderation:

    Instagram: https://www.instagram.com/um_app_

    Website: https://um.app/

    LinkedIn: https://www.linkedin.com/in/silvia-subirana/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    45 min
  • 395. How to Feel Confident Charging for Coaching (Even If You Think You Don't Know Enough) | Summer of Selling Series Part 2 of 7

    What if the only thing standing between you and your first paid client was your belief that you're not ready?

    In this episode of The Divorce Revolution Podcast, I'm diving into the mindset shifts and pricing strategy you actually need to start charging for your coaching—yes, even if you're brand new, uncertified, or still figuring things out as you go. I'm breaking down how I built my confidence before I ever had a big audience, how I priced my first offer (and why it had nothing to do with a formula), and the biggest mistakes I see new coaches make when it comes to sales.

    If you've been stuck overthinking your pricing, wondering if you're "qualified enough," or afraid to charge for your coaching, this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why coaching isn't a regulated industry and what that actually means for you

    • How to build confidence when you feel like an imposter

    • The real reason clients pay you

    • My first paid offer and what I learned from charging "too little"

    • How to get clear on the value you bring—even if you're just starting

    • The mindset reframe that will change how you see selling

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    16 min
  • 394. Investing After Divorce: Where to Start Even If You Feel Intimidated with Lauri Kibby

    Does the idea of investing make you want to shut your laptop and avoid your bank account?

    In this episode of The Divorce Revolution Podcast, I sit down with financial coach Lauri Kibby for an honest, empowering conversation about how to start investing even if you've never done it before, even if you don't feel "ready," and even if money feels like a major trigger after divorce.

    We talk about shifting from a scarcity mindset to one of confidence and curiosity, why you don't have to wait until you're debt-free to start, and the small, manageable steps you can take right now to start building wealth as a single woman. If you've ever felt like investing isn't for "people like you," Lauri breaks it down in a way that feels accessible, aligned, and totally doable.

    Resources Mentioned:

    What We Discuss:

    • Why investing isn't just for rich people or financial experts

    • How to shift from fear and confusion to confidence and clarity

    • The truth about investing when you still have debt

    • Why "paying yourself first" is a game-changing mindset

    • How divorced women can start building wealth even on a limited income

    • Simple first steps to start investing without overwhelm

    Find more from Lauri Kibby:

    Website: https://www.laurikibby.com/

    Instagram: https://www.instagram.com/lskibby/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    44 min
  • 393. How to Get Your First Coaching Client (Even Without a Big Following) | Summer of Selling Series Part 1 of 7

    Still waiting for more followers, a finished website, or the perfect Instagram grid before you start working with clients?

    In this episode of The Divorce Revolution Podcast, I'm breaking down the exact steps you need to take to land your first coaching client without a big audience, a huge email list, or any of the things you think you "need." I share what actually worked for me when I was starting out, why posting alone won't bring in clients, and how to have real, human conversations that turn into paid work.

    You don't need to be viral to be profitable—you just need a system that builds connection and gets people to say, "How can I work with you?"

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why waiting to feel "ready" is killing your momentum

    • The biggest myths about growing your audience before getting clients

    • What to do instead of obsessing over content, colors, or funnels

    • How to turn warm conversations into paying clients

    • The DM strategy that's simple, natural, and works fast

    • What I'd do if I had to start all over again with zero followers

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    22 min
  • 392. Still Triggered Years Later? A Rabbi's Guide to Grief, Grace & Starting Over with Judy Greenfeld

    Ever feel like you should be over it by now, but something small still sends you spiraling?

    In this episode of The Divorce Revolution Podcast, I'm joined by Rabbi Judy Greenfeld for a deeply grounding conversation on grief, healing, and giving yourself permission to feel it all—even years after divorce. We talk about what it actually looks like to spiritually process life after a major transition, how triggers can resurface in unexpected ways, and why starting over doesn't mean rushing your growth. Judy shares her personal story of leaving LA for a new city, rebuilding her life and identity as a divorced woman and rabbi, and learning how to find joy again through creativity, sound healing, and truth-telling.

    If you've been wondering why it still hurts sometimes—and how to move through it with more grace and less self-judgment—this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • What spiritual practices actually helped after her divorce

    • Why triggers can show up years later and how to handle them with compassion

    • The surprising reality of starting over in a new city

    • Why dating as a clergy member is its own kind of adventure

    • How sound healing and storytelling can support emotional healing

    • The difference between sharing vulnerably and oversharing too soon

    Find more from Judy Greenfeld:

    Instagram: https://www.instagram.com/rabbicantorjudyg/

    Website: https://rabbicantorjudy.org/

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    46 min

About The Art of Pre-Selling

From the publisher's feed

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

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