The Art of Pre-Selling

The Art of Pre-Selling

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The Art of Pre-Selling episodes

  • 391. How to Launch Your Coaching Business in 30 Days

    What if your coaching business could be up and running before summer ends?

    In this episode of The Divorce Revolution Podcast, I'm walking you through the exact 30-day launch plan I teach my own clients inside ReNewU—because yes, it's absolutely possible to start your business in a month (even with a job, kids, and fear in the mix). If you've been stuck in the "planning" phase forever—downloading freebies, watching webinars, and second-guessing your every move—I want to show you how simple it can actually be when you follow a clear, focused roadmap. You don't need a website, a logo, or a million followers. You need a niche, an offer, and a willingness to take messy action. And that's exactly what we're covering in this episode.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why imposter syndrome is normal (and what actually makes it go away)

    • The 3 foundational questions you must answer before launching

    • How to outline your first coaching offer from scratch

    • What tech tools you really need (hint: it's only two)

    • Why perfection is the enemy of momentum in the early stages

    • How to market your offer before it's "ready" and start gaining traction

    Find more from Amber Shaw:

    Instagram: @msambershaw

    Website: ambershaw.com

    20 min
  • 390. Good Parenting or Just Ego? Redefining Co-Parenting After Divorce with Michelle Dempsey-Multack

    What if the biggest co-parenting battle you're fighting…isn't with your ex, but with your own ego?

    In this episode of The Divorce Revolution Podcast, I sit down with the brilliant Michelle Dempsey-Multack—certified divorce and co-parenting specialist, podcast host, and author—for a raw, honest conversation about what putting your kids first actually looks like. We talk about the reality of co-parenting with someone who triggers you, how to quiet your ego when your child says they miss the other parent, and why being flexible is sometimes more important than being "fair." We also dive into the overuse of the word "narcissist," the self-awareness it takes to stop projecting pain onto your kids, and why your feelings don't always need to lead the way.

    If you've been navigating high-conflict co-parenting, feeling resentful, or struggling with the emotional weight of it all, this episode is for you.

    Resources Mentioned:

    • Become a Certified Co-Parenting Coach: https://michelledempsey.com/become-a-divorce-coach/

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • Why your divorce isn't about "good vs. evil"—it's about good vs. ego

    • What putting your kids first really means (and what it doesn't)

    • The self-awareness required to co-parent from a healed place

    • Why the term "narcissist" is often misused—and how that harms your kids

    • How to hold boundaries without turning your child into a pawn

    • When it's time to seek real training before trying to help others heal

    Find more from Michelle Dempsey-Multack:

    Website: https://michelledempsey.com/

    Instagram: https://www.instagram.com/themichelledempsey/

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    51 min
  • 389. My Exact Content Creation Workflow (That Saves Me Hours Every Week)

    Does writing content make you want to slam your laptop shut and give up before you even start?

    In this episode of The Divorce Revolution Podcast, I'm peeling back the curtain on how I use ChatGPT to create content fast without sounding robotic or generic. Whether you're just thinking about starting your coaching business or already in the thick of trying to grow it, content creation doesn't have to feel overwhelming. I'm walking you through my exact process for training ChatGPT, building content folders, generating posts in your voice, and creating messaging that actually connects. Plus, I'm sharing the biggest mistakes new coaches make when using AI and how to avoid them.

    If you've been wasting hours staring at a blank screen or overthinking every post, this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Content to Clients: https://ambershaw.samcart.com/products/ctc

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    What I Discuss:

    • Why ChatGPT is a game-changer—but only if you train it properly

    • The foundational work you must do before asking ChatGPT to write for you

    • How to get content out in 15 minutes or less (without sacrificing quality)

    • The difference between average content and messaging that hits "this is so me" energy

    • A simple structure for creating hyper-specific content ideas that connect

    • My honest take on why ChatGPT sucks at writing hooks—and what to do instead

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    20 min
  • 388. Dating After Divorce? Here's Why It Feels So Confusing (and What to Do About It) with Nick Brancato

    Are you dating someone who's aligned with your values—or just your current priorities?

    In this episode of The Divorce Revolution Podcast, I sit down with personal development coach and author Nick Brancato for a conversation that hit way too close to home—in the best way. We're talking about dating post-divorce and how to actually determine if someone is truly compatible for the long haul (even if everything feels fine on the surface).

    If you've been wondering whether your current relationship is really going anywhere—or if you're just settling because it's "comfortable"—this episode is for you.

    Resources Mentioned:

    • Prioritize Us book: https://www.amazon.com/Prioritize-Us-Unlock-Lasting-Priority/dp/B0DLVNWTJD/

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • The difference between values and priorities—and why it matters

    • The biggest red flags that don't look like red flags

    • How to stop making up stories in your head when your partner pulls away

    • What to do when your love languages don't align

    • How to create rituals that build emotional intimacy in real life

    • Why you shouldn't fall in love with potential, and what to look for instead

    Find more from Nick Brancato:

    Website: https://nickbrancato.com/

    Instagram: https://www.instagram.com/personaldevcoach/

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    55 min
  • 387. The Step-by-Step Process to Choose Your Niche with Confidence

    What if the reason you haven't nailed your niche yet isn't because you're unclear but because you're overthinking it?

    In this episode of The Divorce Revolution Podcast, I'm breaking down the truth behind why so many divorced moms get stuck before they even start their coaching business. If you've been spiraling in research mode, collecting freebies, or second-guessing every idea in your Notes app, this one's for you. I'll walk you through the exact steps I use inside ReNewU to help my clients go from "I have no clue what my niche is" to confidently putting themselves out there—even before everything is "perfect."

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • The real reason you don't need more niche ideas

    • How fear, imposter syndrome, and perfectionism create "niche paralysis"

    • The 80% rule: Why your niche doesn't have to be perfect to start

    • The million-dollar coaching question I ask every new client

    • How to do a brain dump to spot your niche

    • Three powerful questions to validate your niche through your own story

    • The danger of waiting for "the perfect idea" before launching your business

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    14 min
  • 386. The Hidden Codependency Keeping You Tied to Your Ex-Husband with Sherry Gaba

    What if the reason you keep attracting the wrong partner…has nothing to do with them and everything to do with you?

    In this episode of The Divorce Revolution Podcast, I sit down with Sherry Gaba, licensed psychotherapist and relationship coach, to talk about why so many smart, successful women fall into the trap of toxic relationships—even after divorce. We get into love addiction, codependency, trauma bonds, and how your childhood patterns shape who you choose as a partner. And most importantly, we talk about what to do if you're ready to stop repeating the cycle.

    If you've been wondering why you keep attracting emotionally unavailable or toxic partners, this episode is for you.

    Resources Mentioned:

    • Take the FREE Co-Dependency Quiz: https://sherrygaba.com/quizzes-assessments/codependency-quiz/

    • The Love Fix Podcast: https://thelovefix.com/listen/

    • Love Smacked Book: https://sherrygaba.com/product/love-smacked-amazon/

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What We Discuss:

    • Why love addiction is so common after divorce

    • The signs of codependency and how it shows up in relationships

    • Why many women get stuck in toxic relationship cycles

    • How childhood trauma influences your adult romantic life

    • The difference between healthy attachment and enmeshment

    • Practical steps to begin healing and reclaiming your sense of self

    • Why your healing impacts the kind of partner you attract next

    Find more from Sherry Gaba:

    Website: https://sherrygaba.com/

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    46 min
  • 385. Why Your Instagram Isn't Bringing in Clients (And What to Do About It)

    You're posting consistently…so why aren't you growing?

    In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building your coaching business on Instagram: showing up consistently and still not seeing traction.

    If you're posting multiple times a week and starting to feel invisible, I see you and I've got you. I'm sharing what most coaches are missing when they create content, how to shift your mindset around selling (hint: it's not slimy), and the three types of content you actually need to convert followers into clients. I'm also giving you a peek inside my new course, Content to Clients™, which teaches you exactly how to grow your following by 1,000+ aligned followers in just 30 days—without funnels, ads, or being online 24/7. If you've been putting in the effort but still feel like your content isn't clicking, this episode is for you.

    Resources Mentioned:

    • Content to Clients Waitlist: https://products.ambershaw.com/ctc-waitlist

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • Why consistent posting alone doesn't lead to growth

    • A client case study: from 200 views to 7,000

    • Why "more content" isn't the answer and what is

    • The 3 types of content that convert

    • How to reframe selling as an act of service

    • What you'll learn inside Content to Clients™

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    22 min
  • 384. Simple Money Moves Every Divorced Woman Should Make Right Now with Meaghan Keeven

    What if you didn't have to master budgeting or hit seven figures to start building real wealth?

    In this episode of The Divorce Revolution Podcast, I'm joined by money coach Meaghan Keeven for a real and refreshing conversation about what building wealth can actually look like for divorced women—especially those rebuilding from financial rock bottom. We talk about the guilt so many women carry when it comes to money, how to stop equating your income with your worth, and why "being good with money" has nothing to do with sacrifice or restriction.

    If you've been craving more financial freedom but budgeting apps just make you feel worse, this episode is for you.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

    What We Discuss:

    • What wealthy really means and how to define it for yourself

    • How to rewire your beliefs about money, safety, and self-worth

    • The hidden thoughts sabotaging your financial growth

    • Why the "I already know this" mindset is keeping you stuck

    • How to shift your identity from financial survival to empowerment

    • Reframing financial decisions and being kind to your past self

    • How Meaghan's coaching helps women rebuild their money stories

    Find more from Meaghan Keeven:

    Website: https://www.eraofwomenandwealth.com/home

    Instagram: https://www.instagram.com/financewithmeaghan/

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    51 min
  • 383. The Real Reason You're Not Growing on Instagram Yet

    What if you've been doing "everything right" on Instagram but your content still isn't converting?

    In this episode of The Divorce Revolution Podcast, I'm getting into why consistent posting doesn't always equal results (and what to do instead). If you've ever felt stuck, frustrated, or straight-up defeated by the lack of growth in your business despite how much effort you're putting into your content, this episode will give you clarity, relief, and next steps.

    Resources Mentioned:

    • Content to Clients Waitlist: https://products.ambershaw.com/ctc-waitlist

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    What I Discuss:

    • Why consistent content doesn't always convert to clients

    • The real difference between visibility and trust

    • Three common messaging mistakes new coaches make

    • How your nervous system affects your online presence and confidence

    • Why summer is the best time to grow before a fall launch

    • A preview of the Content to Clients™ system and how it helps you start strong with content that actually lands

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    22 min
  • 382. Is Your Nervous System Still in Survival Mode? Understanding Post-Divorce Trauma with Keith Kurlander

    What if your healing after divorce didn't just come through talk therapy but through something deeper, more embodied, and even a little unconventional?

    In this episode of The Divorce Revolution Podcast, I'm joined by Keith Kurlander, co-founder of the Integrative Psychiatry Institute and one of the country's leading voices in integrative and psychedelic therapy. We talk about how trauma from divorce and other life ruptures gets stuck in the nervous system, why it continues to show up years later (even when you've "moved on"), and what to do when you feel stuck in an emotional loop you can't talk your way out of.

    Resources Mentioned:

    • Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

    • Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

    • Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

    What We Discuss:

    • Keith's background and the connection between trauma, divorce, and mental health

    • Why trauma lives in the nervous system and resurfaces in unexpected ways

    • Grief triggers, emotional flashbacks, and how to begin shifting out of them

    • Somatic regulation, breathwork, and nervous system first aid

    • Curiosity over judgment: how to respond when trauma resurfaces

    • What psychedelic therapy is and what it isn't

    • Who is a good candidate for psychedelic therapy

    • How to find a safe and legit practitioner

    Key Takeaways:

    "You can't think your way out of trauma that lives in your body." – Keith Kurlander

    "Psychedelic therapy isn't about escaping—it's about reconnecting with yourself." – Keith Kurlander

    "When the nervous system doesn't feel safe, no amount of logic will move you forward." – Keith Kurlander

    Find more from Keith Kurlander:

    Website: psychiatryinstitute.com

    Find more from Amber:

    Instagram: @msambershaw

    Website: ambershaw.com

    Youtube: https://www.youtube.com/@msambershaw

    49 min

About The Art of Pre-Selling

From the publisher's feed

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

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