The Art of Pre-Selling

Thinking about hiring a coach, but not sure who to trust?

Today, I'm breaking down five red flags to avoid and five green flags to look for when you're choosing a coach, especially if you've been burned in the past or you're afraid of wasting money. I know how overwhelming it can feel to invest in a coach when you're still rebuilding your life after divorce. But I also know the power of the right coach at the right time and how much it can accelerate your healing, your growth, and your business.

Resources Mentioned:

• Join my signature coaching program, ReNewU, for divorced moms who want to create an online coaching business and make $2,000 - $5,000 per month (even if you have no idea where to start!): https://products.ambershaw.com/renewu

What I Discuss:

• 01:00 How coaching changed my life and helped launch my first business

• 03:00 Red flags to avoid when hiring a coach

• 15:00 Green flags to look for when hiring a coach

• 21:00 How ReNewU is built around these green flags

Key Takeaways:

"The right coach won't pressure you—they'll empower you."

"You're not just buying a program—you're investing in a partnership that should feel safe, supportive, and strategic."

"If a coach talks more about themselves than your goals, that's your sign to walk away."

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Ever wondered what would happen if you stopped surviving your divorce and started owning it?

Today, I'm joined by Meagan Norris, a former attorney turned divorce coach, who helps women stop surviving their divorce and start leading it. Meagan shares how she went from stay-at-home mom with zero income to building a thriving coaching business after walking away from both her marriage and her former career. But more importantly, she explains how you can become the CEO of your divorce.

We talk about what it really means to take ownership of your healing, your mindset, and your future even when your entire life feels like it's been flipped upside down. Meagan offers powerful insights on emotional resilience, money fears, nervous system regulation, and how to navigate divorce on your terms. We also dive into what it looks like to make empowered legal and financial decisions without getting stuck in fear, bitterness, or outside opinions.

Resources Mentioned:

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

What We Discuss:

• What it means to be the CEO of your divorce

• Why we overwork, overdrink, and overdate after divorce

• From stay-at-home mom to life coach: Meagan's story

• The power of making one decisive choice at a time

• How she navigated her divorce without a lawyer

• How to make money decisions from your vision, not your fear

• The truth about financial settlements vs. peace of mind

Key Takeaways:

"You are the CEO of your divorce—start leading it like you own it." – Meagan Norris

"You don't need to have it all figured out. You just need to make the next clear, empowered choice." – Meagan Norris

"Peace of mind is more valuable than any financial settlement." – Meagan Norris

Find more from Meagan Norris:

Website: https://www.meagannorris.com/

Instagram: https://www.instagram.com/meagannorriscoaching/

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Feel like choosing a niche is the one thing holding you back from starting your coaching business?

Today, I walk you through the exact framework I teach inside my program, ReNewU, to help women finally stop overthinking and start taking action on picking their niche. Because let's be honest—trying to figure out your "I help" statement can feel totally paralyzing. What if you pick the wrong one? What if it's too specific—or not specific enough? What if you're not even qualified to coach in that area? And what if someone else is already doing it?

That's why today, I'm giving you the truth about what a niche actually is (and what it isn't), the most common mindset traps that keep women stuck, and a simple 3-question formula to help you uncover your perfect coaching niche based on your real-life experience. I'm also breaking down the biggest mistakes I see new coaches make—and how to avoid them.

If you're ready to build a coaching business that actually feels aligned (without spinning in circles trying to figure out your niche), this episode is for you.

Resources Mentioned:

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

What I Discuss:

• Why choosing a niche paralyzes new coaches

• What your niche really is (hint: it's not your title)

• The 3 core questions that will help you choose your niche

• Why your experience matters more than a credential

• Why your niche doesn't need to be unique

• The mistake that makes your message too broad

• The danger of waiting until you feel "ready"

• Why clarity only comes from action

• How to refine your niche as you go

Key Takeaways:

"Your niche is simply the problem you help solve. That's it."

"You don't need a perfect plan to start—you just need to start."

"Clarity and confidence don't come first. They come from taking action."

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

What if the very thing you think is protecting you is actually the thing holding you back?

In this episode of The Divorce Revolution Podcast, I sit down with Coach Keren Eldad to talk about breaking free from perfectionism, the gilded cages we build for ourselves, and what it really looks like to find freedom and fulfillment on the other side of divorce. Keren shares her own powerful story of walking away from a high-achieving, picture-perfect life that looked amazing on the outside but was slowly breaking her down on the inside.

We dive into what it means to be a recovering perfectionist, how trauma and control show up in success-driven women, and why being fulfilled is not the same as being successful. Keren opens up about her abusive marriage, losing everything (including all her belongings in a fire), and rebuilding a life that actually feels good instead of just looking good. We also talk about entrepreneurship, money fears after divorce, and the courage it takes to be honest with yourself and start over from scratch.

Resources Mentioned:

• Gilded by Keren Eldad: https://breakfreewithgilded.com/

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What We Discuss:

• The beauty of what's possible after divorce

• Writing her book "Gilded" and the metaphor of the golden cage

• The cost of perfectionism and where it stems from

• Keren's rock bottom moment and her journey out of it

• How Keren launched her coaching business after divorce

• Perfectionism, suicidal ideation, and mental health

• Success vs. fulfillment and why chasing more never ends

• Learning to scale with joy and integrity

• How to break out of scarcity after divorce

• Money management, shame, and financial empowerment

• The most damaging belief high-achieving women hold

Key Takeaways:

"Perfectionism isn't protection—it's a cage, and most women don't even realize they're in it." - Keren Eldad

"Success without fulfillment is the ultimate failure. And I had to learn that the hard way." - Keren Eldad

Find more from Keren Eldad:

Website: https://kereneldad.com/

Instagram: https://www.instagram.com/coachkeren/

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Feel like you're not qualified to coach anyone because you're still figuring it out yourself?

In this episode of The Divorce Revolution Podcast, I break down the truth about imposter syndrome and why it's the #1 thing holding so many women back from starting their coaching business. If you've ever thought, "Who am I to help someone else?" or "What if no one takes me seriously?" this episode is your permission slip to finally get out of your head and into action.

Resources Mentioned:

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

What I Discuss:

• Why imposter syndrome is keeping so many women stuck

• What qualifies you to coach (even if you feel unqualified)

• Why your lived experience is your superpower

• How to take action before you feel "ready"

• Crafting your first coaching offer

• Attracting clients without a website or big following

• How confidence is built through imperfect action

Key Takeaways:

"Imposter syndrome is just fear in disguise—it's not truth, and it's not a reason to stay stuck."

"You don't need a degree to help someone—you need heart, experience, and the courage to show up."

"Confidence doesn't come first. Action comes first. Confidence is what you build along the way."

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Have you ever felt like staying silent was the safest option—even when it was eating you alive?

In this episode of The Divorce Revolution Podcast, I sit down with attorney, author, and trauma survivor Alreen Haeggquist for a deeply moving and eye-opening conversation about what it truly takes to transform pain into power.

From growing up in an abusive home to building a life of healing, advocacy, and impact, Alreen shares her journey of reclaiming her voice, her worth, and her life. We dive into how unprocessed trauma can show up in relationships, parenting, and work, and how to begin the healing journey even if you don't know where to start. This episode is an empowering reminder that your past doesn't get to define you—unless you let it.

Resources Mentioned:

• Fired Up: Fueling Triumph from Trauma: https://www.alreen.com/book/

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

• Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What We Discuss:

• How trauma from childhood impacts adulthood, relationships, and parenting

• Reclaiming your voice and power after abuse or emotional silencing

• The role of therapy, journaling, and inner child work in the healing process

• Breaking the cycle of shame and learning how to speak your truth

• Using your personal story as fuel for helping and empowering others

• Navigating the emotional layers of healing after divorce or trauma

• Learning that your past doesn't define you—and how to rewrite your story

Key Takeaways:

"You get to write your own ending. Your past doesn't get to define your future unless you let it."

"The moment I stopped hiding was the moment I started healing."

Find more from Alreen Haeggquist:

Website: https://www.alreen.com/

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Feel like you don't have the time or energy to start a coaching business after divorce?

In this episode of The Divorce Revolution Podcast, I'm diving into one of the most common questions I get from divorced moms: How the hell do I build a business while working full-time, single momming it, and managing everything else life throws my way? And trust me—I get it. When I launched my first business, I was in the thick of my own divorce, raising kids solo, and working a demanding 9-to-5. But I figured out how to do it without losing my damn mind, and now I'm sharing that exact strategy with you.

If you've ever dreamed of turning your story and experience into a purpose-driven coaching business, this episode breaks down how to do it in just 3-5 hours a week. You'll learn how to attract clients (even with zero followers), build an offer that sells, and start making money without quitting your job. Plus, I'm sharing real talk about the mindset traps to avoid and the biggest mistakes new coaches make when they're first starting out.

Resources Mentioned:

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

• Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

What I/We Discuss:

• Why starting your coaching business as a side hustle gives you an advantage

• How to create a 3-5 hour work week as a new coach

• The 3 biggest mistakes new coaches make (and how to avoid them)

• How to find time in your week without burning out

Key Takeaways:

"The second you decide to start your business, you are all in. It doesn't have to be full-time to be real."

"You don't need more time—you need a strategy."

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Do you feel like you're still figuring out who you are after divorce?

In this episode of The Divorce Revolution Podcast, I chat with Lisa Miller to talk about what comes after divorce—healing, rebuilding confidence, and creating a life that feels truly aligned. Lisa shares her journey from uncertainty to empowerment, breaking down the steps she took to regain self-trust, navigate post-divorce challenges, and turn her personal growth into a thriving coaching career. If you're ready to step into your next chapter with confidence and purpose, this episode is for you

Resources mentioned:

• Lisa's Happy Hour Community: https://www.mamasguidetodivorce.com/

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

• Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What We Discuss:

• Healing and rebuilding confidence after divorce

• Overcoming self-doubt and stepping into your power

• Turning personal growth into a meaningful career

• Creating financial independence and freedom

• Navigating guilt and judgment after divorce

• How to stop people-pleasing and set healthy boundaries

• The importance of self-love and daily self-care practices

• Finding community and support in your post-divorce journey

Key Takeaways:

"Your divorce isn't the end of your story—it's the beginning of your next chapter."

"The most powerful thing you can do after divorce is invest in yourself—your healing, your growth, and your future."

Find more from Lisa Miller:

Instagram: https://www.instagram.com/lisamiller.coach/

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Are you relying on alimony or child support to stay financially afloat after divorce?

In this episode of The Divorce Revolution Podcast, I dive into why depending on alimony and child support is a trap. While these payments can be helpful, they're not a long-term financial plan. What happens if the checks stop coming? If your ex loses his job? If your security depends on someone else, you are not truly free.

I walk you through the mindset shift you need, why financial independence equals power, and how to start making money on your own terms. Whether it's starting a business, freelancing, or re-entering the workforce, you have options.

Resources Mentioned:

• Download 100 Niche Ideas for Divorced Moms: https://products.ambershaw.com/100niches

• Save your FREE seat on Divorced to Dollars: https://products.ambershaw.com/divorcedtodollars

• Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• Why alimony and child support aren't guaranteed long-term

• The mindset shift needed to take control of your financial future

• How to start building your own income and financial security

Key Takeaways:

"Relying on your ex keeps you stuck. Financial freedom means options."

"Alimony and child support should be a bonus, not a plan."

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw

Do you ever feel like joy, confidence, and feeling good in your body are just out of reach, especially after divorce?

In this episode of The Wellness Revolution Podcast, I sit down with Jennifer Joy Jimenez to talk about how to silence the inner critic, reconnect with your body, and embrace joy at any stage of life. Jennifer shares her powerful journey from body dysmorphia and burnout to discovering conscious dance—a movement practice that unlocked her confidence and transformed her life.

We also dive into the impact of cultural standards on women's confidence, the healing effects of dance, and simple daily practices to reclaim self-trust and joy. Whether you struggle with self-doubt, perfectionism, or feeling disconnected from yourself, this episode will inspire you to move, breathe, and listen to your inner voice in a whole new way.

Resources Mentioned:

• Free Transcendence Dance Class: bti.com/freeclass

• Brave Thinking Institute: BraveThinkingInstitute.com

• Claim Your Free Vibrant Healthy Woman Strategy Session: https://www.bravethinkinginstitute.com/health-wellbeing/offer/vhw/register/v

• Sign up for ReNewU waitlist to get early access: https://products.ambershaw.com/signature-waitlist

• Nail Your Niche: https://ambershaw.samcart.com/products/nail-your-niche

• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What We Discuss:

• How cultural standards impact women's confidence

• The healing effects of dance and movement

• Simple daily practices to reclaim self-trust and joy

• Overcoming self-doubt and perfectionism

• Reconnecting with your body through conscious movement

Key Takeaways:

"You can change everything on the outside, but true confidence comes from shifting your energy and listening to the voice within."

"Your body is wired for joy—when you move with love instead of criticism, you unlock a whole new level of self-trust."

Find more from Jennifer Joy Jimenez:

About Jennifer Joy Jimenez: https://www.bravethinkinginstitute.com/faculty/jennifer-jimenez

Instagram: https://www.instagram.com/btihealth/

Facebook: https://www.facebook.com/VibrantHealthyLivingGlobal

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw