The Creative Edition Podcast

Today, we’re discussing a few scenarios when gifted brand partnerships might make sense. If you’re just starting to work with brands or if you’re getting lots of gifted brand offers and you don’t know what to do, this podcast episode is for you.

While we do advocate for all creators to ask to be paid for brand partnerships, there is still a time and place for gifted brand partnerships. Depending on your Creator Life Stage, gifted brand partnerships may or may not make sense for you. 

We want to chat through a few scenarios when gifted brand partnerships might make sense.

 Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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For those of you who are in this space, you probably recognize how taxing it can be. As creators we are expected to wear multiple hats in order to be successful in our roles, and we are expected to be “on” and online 24/7.

Why is rest important?

First and foremost, because you and your health should always be your #1 priority. No matter
what anyone else says, taking care of yourself is absolutely crucial to leading a happy and healthy life. But if you’re like me and need a little more encouragement to rest up, it’s also important to realize that you don’t produce your best work when you are exhausted. You can’t give 100% if you’re not at 100%!

Tune into to hear a few tips to make rest as a priority as a content creator.

 Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

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Today, we’re sharing 10 questions to drive conversations with your audience. If you’re feeling stuck about what to ask your audience next on that Instagram caption, story, or even TikTok video, this podcast episode is for you.

Why is it important to create conversations on social media?

·      Conversations can strengthen relationships.

·      Conversations can help get to know your audience better.

·      Conversations can help you figure out what type of content to create next.

Tune into the 10 questions!

 Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Today, we’re discussing what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.

Tip  1: Take a step back and deep breath.

There are a million reasons why engagement can be down. Maybe you’re in a busy season of life, maybe you’re in a transition, or maybe you haven’t changed your posting schedule at all, and engagement is just down.

Remember engagement isn’t going to be the same year over year or even month over month. There are ebbs and flows and you have to factor in life!

Tip 2: Accept that Instagram engagement is down for everyone. 

As a friendly reminder, Instagram engagement is the number of interactions your content receives on social media. Interactions are:

·      Likes

·      Comments

·      Shares

·      Saves

·      Views

·      Link clicks

Instagram engagement has dropped in 2022 because Instagram is prioritizing Reels, including Suggested Content in the Main Home Feed, and Average Time Spent on Instagram has dropped to 30 minutes a day. 

 Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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We're sharing a few life updates with Emma and Maddy for Q1/Q2 2022.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re sharing how to do an Instagram content audit. If you want to learn how to look at your Instagram analytics and determine what content is performing best, this podcast episode is for you.

What is a content audit?

A content audit is the process of collecting and analyzing your content across your platforms (blog, YouTube, podcast, etc.) and social media channels.

A content audit keeps track of all the content you've created on social media and your platforms. A content audit helps give you insights to improve content that is not resonating with your audience and shows you what your high performing content is.

Step 1: Outline your goals

Before you jump into analyzing which posts performed well and didn't perform well, think about what you want to accomplish.

• Do you want to produce content that's in line with your brand and your content pillars?
• Do you want to create brand clarity across all your posts? (example: if you're a fashion account, you can see fashion reflected in all your posts)
• Do you want to learn what type of content your audience responds to?

Tune in for the rest of the steps!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re chatting about how we feel about Instagram, TikTok, our podcast, and our overall content creation careers. We thought it would be a good time to check in to see how we’re feeling and we hope to encourage you to also reflect on how you’re feeling.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re discussing ways to improve your content plan and strategy. No matter what platforms you create content for, it’s important to outline your content plan and strategy.  

What is a content plan?

A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.

What is a content strategy?

Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.

It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re sharing 4 ways to drive more videos on TikTok. If you’re new to TikTok and want to understand how to get more views on your page, this episode is for you. 

 Before we dive into the ways to get more views on TikTok, we want so to share that “a view” is considered a view once your video has been played for one second. But watching your own video does not increase your views to your account. 

  Tip 1: Use trending audio and effects

We recommend taking a trending audio and effects, then making it relevant to your page and niche. 

 Tip 2: Prioritize shorter videos 

 Remember, TikTok is an entertaining platform which means you have seconds to capture your audience’s attention. We’d recommend being focused on creating shorter videos with the hook towards the beginning of your video. 

TikTok wants you to keep scrolling and consuming more videos. So creating shorter videos and increasing the volume of videos is a key strategy in getting more views on TikTok.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

In today’s episode, we’re going to dive into knowing your worth as a content creator. It can be so easy to doubt ourselves as creators and we hope this episode will remind you of everything you bring to the table!

As cheesy as it sounds, one of the most important things to recognize when understanding your own value is your uniqueness and style. There is only one of you!

You may feel confused right now, uncertain of who you are and who your brand is. You may be growing and experimenting and trying to figure out your niche. But the bottom line is no matter where you are in your journey, you are on a journey. You have an awesome, unique, story to tell that nobody else can replicate, and brands want to share in being part of that story with you!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.