The Dave Gerhardt Show (from Exit Five)

By Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Br... more

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The podcast currently has 386 episodes available.

The Dave Gerhardt Show (from Exit Five) episodes:

January 27, 2025#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns
In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
Balancing Brand vs. Demand
Working with the sales team vs. serving customers
How to inject personality into your brand
The most successful marketing campaigns Dave was a part of in his career
How to plan and brainstorm good marketing ideas
The biggest mistake marketing teams make
How to structure a marketing team
How did you know it was the right time to start your own company?
How to best differentiate in a crowded competitive market with similar feature offerings
Timestamps
(00:00) - - Intro to Dave
(02:49) - - Balancing brand, demand, and customer-centricity in marketing
(05:27) - - Infusing personality into marketing
(09:47) - - Most successful marketing campaigns and why they worked
(17:09) - - The concept of marketable moments and creating momentum
(19:11) - - Marketing at Drift and Privy
(21:05) - - How to plan and brainstorm campaign ideas
(24:06) - - Biggest mistakes marketing teams make
(25:38) - - Structuring marketing teams for different business needs
(26:25) - - The journey to starting Exit Five as a company
(28:48) - - Brand marketing versus demand marketing for scaling startups
(31:26) - - Differentiating positioning in a crowded market
(34:52) - - Closing thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
37min
January 23, 2025#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast
This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.
Corrina, Taylor, and Matthew cover:
How to seed a community with experts and drive engagement
The role of events and content in fostering member participation
Balancing long-term community growth with short-term wins
Timestamps
(00:00) - - Intro to Matt
(01:00) - - Defining community and the difference between building community and a community
(03:00) - - Why Exit Five moved to a gated Circle community
(05:00) - - How Exit Five engages members and drives meaningful engagement
(08:00) - - Scaling community management with member contributions
(12:00) - - Balancing digital and in-person community strategies
(14:00) - - Advice for teams without a founder-led social presence
(15:00) - - Creating audience-first media assets to build community
(17:00) - - Balancing short-term wins with long-term community goals
(22:00) - - Tracking engagement and measuring community success
(25:00) - - First steps for starting a community
(30:00) - - Closing advice
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
33min
January 21, 2025#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
How Everflow turns happy customers into referral partners
What it’s like to be a first-time marketing leader
Building a marketing function from scratch
Timestamps
(00:00) - - Introduction to Michael
(04:37) - - Michael’s journey to marketing leadership
(09:24) - - Understanding company growth before developing your strategy
(12:28) - - Turning happy customers into referrals
(16:33) - - Scaling a successful team
(21:53) - - Referrals vs. paid ads
(26:10) - - Organic vs. paid strategies
(28:37) - - Growing organically and spreading through word-of-mouth
(30:23) - - Finding complementary business partnerships
(36:36) - - Enhancing content creation
(39:36) - - Delegation and accountability in a strong team
(40:35) - - Strategizing for growth
(43:45) - - Closing remarks
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
48min
January 16, 2025#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing
Timestamps
(00:53) - - Intro to Chris Walker
(02:40) - - Managing different perspectives on social media
(07:12) - - The ROI of podcasts and social media engagement
(12:35) - - Why real-time feedback loops are valuable
(18:10) - - Shifting from "growth at all costs" to sustainable growth
(24:00) - - Rethinking marketing measurement and ROI
(30:10) - - Splitting marketing teams: strategy vs. pipeline creation
(37:15) - - How AI is reshaping B2B marketing teams
(45:20) - - Chris’s approach to creativity and focus
(50:05) - - Predictions for the future of B2B marketing
(51:43) - - Outro
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
52min
January 13, 2025#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
The importance of aligning marketing goals with overarching business objectives to drive meaningful results
How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes
Timestamps
(00:00) - - Intro to the Tenon Team
(03:57) - - How to Think About Your Marketing Strategy Challenges
(09:53) - - Framework for Building a Marketing Operating System
(14:31) - - Why You Should Align Marketing with Business Goals
(17:25) - - How to Ensure Campaign Alignment with Marketing Goals
(21:52) - - Why Proactive Planning Is Key
(26:43) - - How to Simplify Your Marketing Processes
(33:45) - - Leadership Strategies
(38:11) - - Tenon’s Tools for Success
(42:26) - - Aligning Brand Goals and Business Objectives
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
49min
January 09, 2025#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like:
Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps
(00:00) - - Intro
(00:01) - - Underrated Content Strategy for B2B
(00:16) - - SERP and Mindshare Domination
(00:16) - - ChatGPT and Closing Thoughts
(00:21) - - Search as a Distribution Channel
(00:21) - - Why We're Doubling Down on X
(00:36) - - Adjusting Your Tone with the Times
(00:41) - - Why Followers Aren't a Vanity Metric
(00:42) - - How to Repurpose Popular Organic Social Content
(00:56) - - An Easy Content Distribution Tactic
(00:57) - - The Sales Team as a Distribution Channel
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
52min
January 06, 2025#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.
Dan covers:
How community marketing transforms brands by turning customers into primary distribution points for your story.
Why it’s important to map influence spaces and leverage customer relationships.
Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.
Timestamps
(00:00) - - Intro to Dan
(05:12) - - Community Marketing Transforms Brands
(08:20) - - Defining “Community” and “Community Marketing”
(10:00) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
(21:00) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
(32:30) - - Community Phase 3: Build Amazing Spaces That Hold Influence
(33:30) - - How to Determine your Community Strategy?
(34:00) - - How to Evangelize Across Communities?
(35:00) - - Q&A
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
44min
January 02, 2025#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss:
Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team
Timestamps
(00:00) - - Intro
(05:35) - - Understanding the Importance of Revenue Goals
(08:59) - - Evolving Motivations and Changing Perspectives
(13:05) - - From Solopreneur to Founder: The Journey of Exit Five
(17:01) - - The Challenge of Transitioning from Solopreneurship
(19:00) - - Insights into Jason's Content Creation Process
(21:44) - - Efficiency in writing: a five-minute rule
(26:52) - - LinkedIn: A Haven for Text-Based Writers
(28:18) - - LinkedIn's Good Community and Marketing Potential
(32:54) - - Importance of Building Relationships in Business
(37:39) - - Marketing Essentials: Brand, Field, Demand, Growth
(40:16) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(43:21) - - Finding Alignment: The Role of Marketing in Company Leadership
(47:33) - - CROs and Marketing
(50:22) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(53:42) - - Event Planning
(55:37) - - SaaStr: Connecting Founders and Revenue Professionals
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
56min
December 30, 2024#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.
Kyle covers:
Why developing a provocative point of view is critical to differentiate your brand
How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.
Timestamps
(00:00) - - Intro to Kyle
(04:12) - - Content is strategy, but most companies have bad content
(05:23) - - Force a choice, not a comparison
(08:25) - - Book recommendations for thinking about your company differently
(11:20) - - Identifying core problems and target audience
(14:39) - - What is GTM Bloat?
(18:43) - - Beat the friction out of your process
(20:47) - - How to create a demand flywheel
(25:29) - - Non-negotiable content types
(26:52) - - Real thoughts from real subject matter experts
(31:36) - - Harness the power of the internet
(33:29) - - Always-on ways to capture the demand you create
(36:47) - - Q&A
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
49min
December 26, 2024#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro
Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.
Timestamps
(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
(06:04) - - The Emotional Impact of Parental Leave.
(08:40) - - Navigating Career Paths in Marketing.
(12:10) - - SparkToro's Audience Research Tool and Growth Strategy.
(14:31) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.
(19:11) - - Rethinking the pursuit of status in business.
(22:10) - - Contemplating financial gains and their true value.
(23:10) - - Prioritizing time over extra income for happiness.
(29:26) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five.
(32:01) - - The challenges and potential rewards of solopreneurship.
(34:16) - - Navigating Hiring and Trust in a Small Team
(38:05) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.
(41:06) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.
(43:08) - - The challenge of balancing marketing strategies.
(48:25) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.
(50:32) - - Embedding Webinar Links in Blog Posts for Engagement
(52:53) - - Closing Thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
46min

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 386 episodes available.

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